---
type: JobPosting
title: Director of Product Marketing, Growth & Platforms
company: Adobe
companyWebsite: "https://adobe.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 220000
salaryMax: 280000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://careers.adobe.com/us/en/job/ADOBUSR165947EXTERNALENUS/Director-of-Product-Marketing-Growth-Platforms?utm_source=linkedin&utm_medium=phenom-feeds&source=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/adobe/director-of-product-marketing-growth-platforms-adobe"
---

# Director of Product Marketing, Growth & Platforms

**Adobe** · New York, NY

<!--rich-->{"tags":["Director-Level","Growth Marketing","Product Marketing","B2C SaaS","On-site NYC","$220K-$280K","Multi-product Ecosystem"],"challenge":"Adobe's Creator portfolio (Firefly, Photoshop, Lightroom, Premiere) needs a growth leader who can orchestrate cross-application expansion and lifecycle management at scale. You'll drive user and revenue expansion across millions of creators by building viral loops, optimizing omnichannel journeys, and integrating generative AI into core workflows.","objectives3m":["Map current user journeys across Firefly, Photoshop, Lightroom, and Premiere; identify top 3 cross-app integration opportunities with highest expansion potential","Audit existing LCM infrastructure (email, push, in-app, SMS, ASO, Google Play) and establish baseline metrics for engagement and retention","Align Engineering, Product, and Marketing on unified growth objectives; establish weekly cross-functional growth ops cadence","Design and launch initial A/B testing framework for acquisition funnel optimization with target of 10+ concurrent tests"],"objectives6m":["Launch 2-3 integrated cross-application workflows leveraging Firefly AI; measure lift in secondary product adoption and DAU","Build and operationalize omnichannel LCM strategy; increase user retention rate by 15% through evergreen engagement campaigns","Establish product-led growth loops (sharing, referrals, asset remixing); track virality coefficient and impact on CAC reduction","Deploy enterprise marketing automation infrastructure improvements; reduce campaign deployment time by 40% and increase personalization coverage to 80% of user base"],"kpis":[{"metric":"Cross-App Adoption Rate","description":"Percentage of Photoshop/Lightroom/Premiere users who activate Firefly features within 30 days of release."},{"metric":"User Retention (D30/M1/M3)","description":"Cohort-based retention tracking engagement impact of LCM interventions across Creator portfolio."},{"metric":"CAC (Cost of Acquisition)","description":"Blended customer acquisition cost across web and mobile; track impact of PLG loops and viral mechanisms."},{"metric":"Monetization Lift","description":"Revenue per user (ARPU) and conversion rate improvements from optimized user journeys and LCM campaigns."},{"metric":"Growth Operations Velocity","description":"Number of multivariate tests deployed weekly and time-to-insight on experiment results."}],"tools":["Adobe Journey Optimizer","App Store Optimization (ASO)","Google Play Console","Marketing Automation Platforms","Analytics/BI (likely Adobe Analytics or Mixpanel)","A/B Testing Frameworks","Email/Push/SMS Platforms","Generative AI APIs"],"team":{"manager":"VP/SVP of Product Marketing or Chief Marketing Officer (assumed)","current":"Cross-functional: Engineering, Product, Outbound Product Marketing, Growth Operations analysts","hiring":"New role or significant backfill to lead growth strategy expansion"},"compensation":{"salary":"$220K-$280K base","variable":"Likely 20-30% performance bonus tied to growth KPIs","equity":"Stock options (standard for Director-level at Adobe)","remote":"On-site in New York, NY; no remote flexibility mentioned"},"benefits":["Comprehensive health, dental, vision coverage","401(k) with employer match","Creative Cloud suite access (full Adobe ecosystem)","Professional development and leadership training budget","Flexible time off (PTO policy)","Employee Assistance Program and wellness initiatives"],"company":{"about":"Adobe is the global leader in digital experience solutions, powering creative work for emerging artists to Fortune 500 brands. The Creator portfolio (Photoshop, Lightroom, Premiere, Firefly) serves millions of professionals and hobbyists. This is a strategic role within one of Adobe's highest-growth segments.","founded":1982,"headcount":24000,"funding":"Public (NASDAQ: ADBE)","customers":"Millions of creators; enterprises and agencies","culture":"Mission-driven innovation culture; commitment to diversity and equal opportunity"},"forYouIf":["You've led 12+ years in growth, product marketing, or product management-with proven track record scaling multi-product ecosystems to mass-market adoption","You're obsessed with user journeys, lifecycle management, and omnichannel activation; you speak fluent marketing automation and A/B testing","You thrive orchestrating cross-functional teams (Engineering, Product, Marketing) around unified growth metrics and moving fast","You understand mobile and web deeply; you've driven acquisition, retention, and monetization strategies that moved the needle on real revenue"],"wontWorkIf":["You need remote flexibility-this is on-site NYC only","You're uncomfortable with high-velocity experimentation and ambiguity; this role requires shipping fast and learning from data","You lack hands-on experience with enterprise marketing automation, LCM infrastructure, or product-led growth mechanics"],"interviewProcess":[{"step":"Recruiter Screen","detail":"Confirm growth leadership background, multi-product experience, and on-site commitment"},{"step":"Director-Level Hiring Manager Interview","detail":"Deep dive on cross-app growth strategy, LCM expertise, and vision for Creator portfolio expansion"},{"step":"Cross-Functional Panel (Product, Engineering, Marketing)","detail":"Assess collaboration style, growth operations rigor, and ability to align teams around metrics"},{"step":"Case Study / Growth Strategy Presentation","detail":"Present growth strategy for one Adobe Creator product; outline acquisition, retention, and monetization levers"},{"step":"Executive Alignment Round","detail":"Conversation with VP/SVP stakeholder on strategic priorities and reporting structure"}]}

[Apply →](https://careers.adobe.com/us/en/job/ADOBUSR165947EXTERNALENUS/Director-of-Product-Marketing-Growth-Platforms?utm_source=linkedin&utm_medium=phenom-feeds&source=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/adobe/director-of-product-marketing-growth-platforms-adobe