---
type: JobPosting
title: Head of Ecommerce and Digital Growth-Fashion-NYC
company: 24 Seven Talent
companyWebsite: "https://24seventalent.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York City Metropolitan Area
salaryMin: 0
salaryMax: 150000
salaryCurrency: USD
market: USA
postedAt: 2026-10-28
applyUrl: "https://www.linkedin.com/jobs/view/head-of-ecommerce-and-digital-growth-fashion-nyc-at-24-seven-talent-4448228967?position=24&pageNum=0&refId=r8V7yObYcOV0aE0Zzu9B0A%3D%3D&trackingId=gHOLA66aDnTdzr768RhpAA%3D%3D"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/24-seven-talent/head-of-ecommerce-and-digital-growth-fashion-nyc-24-seven-talent"
---

# Head of Ecommerce and Digital Growth-Fashion-NYC

**24 Seven Talent** · New York City Metropolitan Area

Head of Ecommerce and Digital Growth-Fashion-NYC

**Employment Type:** Full-Time

We are seeking a commercially driven, strategic **Head of Ecommerce and Digital Growth** to lead profitable online expansion and elevate the end-to-end digital customer experience. This leader will own ecommerce strategy, growth marketing, digital merchandising, conversion optimization, and retention initiatives-delivering measurable improvements in revenue, contribution margin, customer acquisition, and lifetime value.

What You’ll Do

Ecommerce Growth Strategy
- Develop and execute a comprehensive ecommerce growth roadmap focused on profitable revenue, conversion, average order value, and repeat purchase.
- Identify and prioritize opportunities across acquisition, merchandising, promotions, personalization, partnerships, and emerging digital channels.
- Use customer, market, and competitive insights to uncover scalable growth opportunities.
- Own performance targets and establish disciplined forecasting, reporting, and optimization practices.
- Lead high-impact initiatives that challenge existing approaches and accelerate growth.

Digital Marketing & Performance
- Set the digital marketing strategy and optimize channel investment to maximize efficient, profitable growth.
- Drive performance across paid media, organic acquisition, affiliate, influencer, CRM, and emerging channels.
- Manage key performance indicators including ROAS, CAC, MER, contribution margin, conversion rate, and customer lifetime value.
- Direct agency and partner relationships with clear goals, test plans, reporting expectations, and accountability.
- Identify new audiences, acquisition opportunities, and innovative marketing programs.

Site Experience & Conversion Optimization
- Own the digital customer journey from homepage and product discovery through checkout and post-purchase engagement.
- Improve site navigation, search, mobile experience, speed, checkout flow, personalization, and accessibility.
- Build a culture of continuous testing through A/B experiments, funnel analysis, behavioral analytics, and user experience research.
- Identify friction points and implement improvements that strengthen engagement and conversion.

Digital Merchandising
- Lead a digital merchandising strategy that improves product discovery, storytelling, engagement, and conversion.
- Partner with merchandising, creative, and product teams on product launches, seasonal campaigns, promotions, product detail pages, photography, video, and styling.
- Use performance data and customer insights to optimize assortment visibility, product ranking, and promotional activity.

CRM & Retention
- Develop lifecycle marketing programs across email, SMS, loyalty, VIP, personalization, and win-back campaigns.
- Increase repeat purchase, customer engagement, and long-term customer value.
- Establish segmentation, testing, and measurement practices that improve retention performance over time.

Leadership
- Build, mentor, and lead a high-performing ecommerce and digital growth team.
- Manage internal teams, agencies, technology partners, and key vendors.
- Foster a culture of accountability, collaboration, experimentation, speed, and continuous improvement.
- Communicate priorities, performance, risks, and opportunities clearly to senior stakeholders.

Qualifications
- 10+ years of progressive ecommerce, digital growth, and performance marketing leadership experience.
- Demonstrated success scaling ecommerce revenue and profitability with measurable business results.
- Experience leading growth beyond day-to-day ecommerce operations, including strategic planning and organizational development.
- Deep expertise in Shopify or comparable ecommerce platforms, paid media, CRM, digital merchandising, conversion optimization, and analytics.
- Experience managing substantial digital marketing budgets and agency relationships.
- Strong commercial judgment, analytical rigor, and a data-driven decision-making approach.
- Exceptional leadership, communication, stakeholder management, and executive presence.

Preferred Background
- Premium, contemporary, luxury, or direct-to-consumer apparel and fashion experience.
- Experience with women’s apparel, occasionwear, omnichannel retail, or department store brands.
- Proven ability to combine brand stewardship with performance-oriented digital growth.

[Apply →](https://www.linkedin.com/jobs/view/head-of-ecommerce-and-digital-growth-fashion-nyc-at-24-seven-talent-4448228967?position=24&pageNum=0&refId=r8V7yObYcOV0aE0Zzu9B0A%3D%3D&trackingId=gHOLA66aDnTdzr768RhpAA%3D%3D)

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