---
type: JobPosting
title: Head of Demand Generation
company: Radar
category: demand-generation
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jobs.ashbyhq.com/radar/f747602d-b173-49c3-a8f7-a079b5ba2497/application?source=ya7xBWVrk9"
canonical: "https://www.growthtalent.org/jobs/demand-generation/radar/head-of-demand-generation-radar"
---

# Head of Demand Generation

**Radar** · New York, NY

<!--rich-->{"tags":["B2B SaaS","Demand Generation","ABM","On-site NYC","$180K-$220K","VP-level","Pipeline Owner"],"challenge":"Radar processes 1B+ API calls daily and just raised $85.5M-now they need a demand generation engine to hit $100M ARR. You'll build the pipeline machine from scratch, owning every channel and directly connecting marketing output to revenue.","objectives3m":["Map current demand landscape: audit all channels (paid, SEO, content, webinars, outbound), identify quick wins and gaps in attribution","Launch ABM playbook with Sales: identify 30-50 high-value target accounts, build personalized campaigns, establish pipeline tracking","Establish baseline metrics: implement attribution model, set pipeline generation targets, create weekly reporting dashboard tied to revenue","Build internal stakeholder alignment: establish cadence with Sales, GTM Ops, and Customer Success on targeting, account prioritization, and funnel metrics"],"objectives6m":["Scale paid + organic to predictable engines: hit pipeline targets across paid search, display, and SEO/AEO with clear unit economics","Mature ABM motion: grow engaged high-value accounts from 30 to 100+, demonstrate expansion revenue from land-and-expand plays","Optimize funnel: improve lead-to-opportunity conversion by 25%+, reduce sales cycle length by analyzing and removing friction points","Own budget + vendor management: allocate and manage $2M+ budget across channels, evaluate and negotiate with agencies and tools"],"kpis":[{"metric":"Pipeline Generated (by channel)","description":"Monthly pipeline created from each demand channel, tied directly to revenue attribution."},{"metric":"ABM Account Engagement & Velocity","description":"Number of high-value accounts in ABM cohorts, conversion rate from engaged → opportunity, and time-to-close."},{"metric":"Cost Per Pipeline Dollar (CPPL)","description":"Total marketing spend divided by pipeline generated; track efficiency and ROI by channel."},{"metric":"Lead-to-Opportunity Conversion Rate","description":"Percentage of leads entering sales process that convert to qualified opportunities."},{"metric":"Land-and-Expand Engagement Lift","description":"Incremental revenue from existing customer engagement and expansion campaigns."}],"tools":["HubSpot or Salesforce","6sense or Demandbase (ABM platform)","Google Analytics 4 / Mixpanel (attribution)","LinkedIn (paid + organic)","Outreach or Salesloft (sales engagement)","SEMrush or Ahrefs (SEO)","Marketo or Pardot (lifecycle marketing)"],"team":{"manager":"Brandon Penn, VP of Marketing","current":"Marketing, Sales, and Customer Success teams; cross-functional with GTM Ops (Ciarán Ennis), Sales Development (Connor Rapp), and Design (Audrey Na)","hiring":"New role-building demand generation function from the ground up"},"compensation":{"salary":"$180K-$220K base","variable":"Not specified; likely 10-20% bonus based on pipeline/revenue targets","equity":"Meaningful stock options in fast-growing company","remote":"On-site in Flatiron HQ (NYC), Monday-Thursday required; flexible remote on Fridays"},"benefits":["Meaningful stock options","401(k) with 4% match","100% health, dental, vision coverage for employees","12 weeks paid parental leave","Commuter and fitness benefits","Catered lunches, unlimited PTO"],"company":{"about":"Radar is the global leader in geolocation, processing 1B+ API calls daily for hundreds of millions of devices. Trusted by Fortune 500 and high-growth startups for marketing, fraud, and operations use cases. Raised $85.5M from Accel and Insight Partners; recently moved into new Flatiron HQ and named top 10 best place to work in NYC.","founded":null,"headcount":null,"funding":"$85.5M","customers":"Fortune 500 and high-growth startups","culture":"High-performance, ambitious, entrepreneurial; well-resourced with scale (1B+ API calls/day)"},"forYouIf":["You've built and scaled pipeline in a sales-led B2B SaaS environment and own the metrics obsessively","You're fluent across paid, SEO/AEO, webinars, content, lifecycle, and ABM-and you know how to measure what actually works","You thrive as a builder: you want to own the entire demand engine, not just one channel, and you partner closely with Sales on shared outcomes","You're data-driven and use AI/tools to multiply your output; you automate what's repeatable and focus on strategy and testing","You want to work on a fast-growing platform with real scale (1B+ API calls/day) and influence a path to $100M ARR"],"wontWorkIf":["You prefer to execute within a mature, static demand process-Radar needs a builder who thrives in ambiguity and iteration","You don't want to be measured on pipeline and revenue; you prefer vanity metrics like impressions or leads without conversion context","You need fully remote work; this role is on-site Monday-Thursday in NYC with Friday flexibility"],"interviewProcess":[{"step":"Intro call with Brandon Penn (VP of Marketing)","detail":"Discuss your demand generation experience, track record in sales-led motion, and approach to building a pipeline engine from scratch"},{"step":"Deep dive with GTM team","detail":"Conversation with Sales, GTM Ops, and Customer Success on cross-functional collaboration, account prioritization, and channel strategy"},{"step":"Case study / strategic exercise","detail":"Pitch your first 90 days: how you'd audit current demand, prioritize channels, and align with Sales on targets"},{"step":"Executive debrief","detail":"Final conversation with leadership on culture fit, growth ambition, and vision for scaling toward $100M ARR"}]}

[Apply →](https://jobs.ashbyhq.com/radar/f747602d-b173-49c3-a8f7-a079b5ba2497/application?source=ya7xBWVrk9)

---

Canonical: https://www.growthtalent.org/jobs/demand-generation/radar/head-of-demand-generation-radar