---
type: JobPosting
title: Demand Gen Lead, Universal Ads
company: Comcast
companyWebsite: "https://business.comcast.com"
category: demand-generation
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 130000
salaryMax: 160000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://jobs.comcast.com/job/-/-/45483/93138789888?source=linkedin_spons_job_at"
canonical: "https://www.growthtalent.org/jobs/demand-generation/comcast/demand-gen-lead-universal-ads-comcast"
---

# Demand Gen Lead, Universal Ads

**Comcast** · New York, United States

<!--rich-->{"tags":["Demand Gen","Paid Channels","SaaS","On-site","$130K-$160K","Full-Time"],"challenge":"Universal Ads is the self-serve platform making premium video ads as easy as social buying. You'll own the paid demand engine from scratch-foundational work exists, but scaling it is critical to their growth trajectory.","objectives3m":["Audit existing paid channel performance (Search, Social, CTV) and identify quick wins in budget allocation","Establish testing cadence and baseline performance dashboard across 5+ channels","Refine messaging and copy using AI tools to run 3-5 high-velocity test iterations","Define and document lead scoring framework with GTM Systems team"],"objectives6m":["Scale paid demand budget 2-3x while maintaining or improving ROAS and CAC","Launch and optimize at least 2 new channels beyond initial 5, with proven ROI thresholds","Build repeatable automation workflows reducing manual optimization work by 40%+","Achieve consistent qualified MQL pipeline growth and demonstrate higher-value spender acquisition"],"kpis":[{"metric":"ROAS (Return on Ad Spend)","description":"Revenue generated per dollar spent across paid channels; primary profitability measure."},{"metric":"CAC (Customer Acquisition Cost)","description":"Total paid acquisition cost per converted spender; tracks unit economics efficiency."},{"metric":"Qualified MQL Volume","description":"Marketing-qualified leads meeting ICP criteria; volume and quality combined."},{"metric":"CPA (Cost Per Acquisition)","description":"Cost to acquire a paying customer; aligned with revenue targets and retention metrics."},{"metric":"Channel-Level Performance","description":"Conversion rate, CTR, and cost trends by channel (Google, Meta, LinkedIn, TikTok, CTV, Reddit, YouTube)."}],"tools":["Google Ads","Meta Ads Manager","LinkedIn Campaign Manager","TikTok Ads","Claude (or similar LLM)","CTV platforms","Analytics/BI dashboards","Reddit Ads"],"team":{"manager":"Head of Growth, GTM Systems and BizOps","current":"Nascent demand gen function; cross-functional with internal creative, Product, and GTM Systems","hiring":"New role to scale existing playbook"},"compensation":{"salary":"$130K-$160K base","variable":null,"equity":null,"remote":"On-site in New York, United States"},"benefits":["Direct impact on critical growth lever for a scaling platform","Autonomy in daily decision-making and channel strategy","Access to premium inventory and UA's self-serve platform","Cross-functional partnership with Product and Creative teams","Comcast scale and resources backing a high-growth division"],"company":{"about":"Universal Ads, part of Comcast, is a self-serve platform enabling brands of any size to buy premium video ads across TV as easily as social, without platform fees. It combines premium, brand-safe content from top media companies with familiar social ad-buying UX.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":null},"forYouIf":["You've scaled paid demand programs from zero or early stage and love owning the full funnel","You're comfortable with hands-on channel management across Search, Social, CTV, and emerging platforms","You use AI tools (Claude, Cowork, etc.) as productivity multipliers-not theoretical curiosity","You translate metrics and ROAS into clear executive narratives and strategic recommendations"],"wontWorkIf":["You need remote flexibility; this role is on-site in New York","You prefer agency-style account management over direct P&L ownership","You're uncomfortable with ambiguity; foundational work exists but scaling playbook is your job"],"interviewProcess":[{"step":"Screening call","detail":"Intro to role, team, and your background in demand gen and paid channels"},{"step":"Case study or performance deep-dive","detail":"Walk through a past campaign you scaled: channels, metrics, optimization decisions, and learnings"},{"step":"Team interviews","detail":"Conversations with Head of Growth and GTM Systems Lead to assess fit and strategic thinking"},{"step":"Final conversation","detail":"Likely with senior leadership to discuss vision for demand engine and long-term growth strategy"}]}

[Apply →](https://jobs.comcast.com/job/-/-/45483/93138789888?source=linkedin_spons_job_at)

---

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