---
type: JobPosting
title: Director, Lifecycle Marketing
company: Wpromote
companyWebsite: "https://wpromote.com"
category: crm-lifecycle
seniority: DIRECTOR
contractType: FULL_TIME
remote: REMOTE
location: Remote, United States
market: USA
postedAt: 2026-07-10
applyUrl: "https://jobs.lever.co/wpromote/6543a6a3-077f-4b74-b34b-aea5d573e069/apply"
canonical: "https://www.growthtalent.org/jobs/crm-lifecycle/wpromote/director-lifecycle-marketing-wpromote"
---

# Director, Lifecycle Marketing

**Wpromote** · Remote, United States

## You Will Be
Lifecycle Marketing Strategy & Team Leadership

- 
Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients).

- 
Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews.

- 
Support new business efforts through audits, proposals, and sales presentations (5-10% of time).

- 
Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning (1-2 direct reports).

- 
Establish scalable team processes, playbooks, and quality standards.

- 
Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies - ensuring alignment with clients' business goals.

- 
Provide strategic guidance across major CRM and automation platforms (e.g., Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable). Ability to be hands-on in platforms to build and support where needed.

- 
Partner with cross-functional teams (Analytics, Engineering, Creative) to develop integrated customer experiences.

Testing, Optimization & Analytics

- 
Establish measurement frameworks and KPIs aligned with business objectives.

- 
Drive experimentation strategies (messaging, creative, channel mix) to optimize performance.

- 
Use performance data and insights to identify strategic opportunities for revenue, retention, and lifetime value growth.

- 
Champion AI-driven workflows and ensure compliance with deliverability, privacy, and data governance standards.

## You Must Have
- 
6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing

- 
Experience leading and developing cross-functional team members or direct reports.

- 
Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth.

- 
Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing.

- 
Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders.

- 
Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders.

- 
Experience supporting business development efforts including audits, proposals, and strategic sales presentations.

- 
Strong analytical skills with experience translating complex performance data into actionable business recommendations.

- 
Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes.

- 
Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems.

- 
Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar.

- 
Passion for innovation, AI, and continuously evolving lifecycle marketing best practices.

[Apply →](https://jobs.lever.co/wpromote/6543a6a3-077f-4b74-b34b-aea5d573e069/apply)

---

Canonical: https://www.growthtalent.org/jobs/crm-lifecycle/wpromote/director-lifecycle-marketing-wpromote