---
type: JobPosting
title: Head of CRM & Customer Analytics (US)
company: Raisin
category: crm-lifecycle
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 200000
salaryMax: 280000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://job-boards.eu.greenhouse.io/raisin/jobs/4773757101?gh_src=gm65u122teu"
canonical: "https://www.growthtalent.org/jobs/crm-lifecycle/raisin/head-of-crm-customer-analytics-us-raisin"
---

# Head of CRM & Customer Analytics (US)

**Raisin** · New York, NY

<!--rich-->{"tags":["VP-Level","CRM & Analytics","FinTech","Full-Time","On-Site NYC","$200K-$280K","Customer Retention"],"challenge":"Raisin is a $80B AUM fintech platform scaling its US direct-to-consumer savings business. You'll build the CRM strategy and analytics engine from the ground up-owning the entire customer lifecycle from onboarding through retention, with the speed of a startup backed by a global fintech operating across 4 countries.","objectives3m":["Audit current CRM stack, tools, and customer journey mapping; define gaps and quick wins for the US platform","Establish baseline KPI framework and measurement foundation across onboarding, activation, engagement, and retention","Hire and onboard core CRM team (estimated 2-3 direct reports minimum); define roles and ownership model","Launch first 2-3 high-impact customer segments with personalized engagement campaigns and A/B test framework"],"objectives6m":["Deliver comprehensive customer segmentation strategy (behavioral, demographic, transactional) driving 15%+ improvement in retention KPIs","Execute retention and win-back campaign roadmap with data-backed playbooks; measure incremental revenue impact","Build Voice of Customer program; integrate customer feedback into product and marketing roadmaps systematically","Scale experimentation capacity: run 8+ A/B tests, optimize channel mix, and demonstrate clear ROI on CRM spend"],"kpis":[{"metric":"Customer Retention Rate (by cohort & segment)","description":"Track retention curves for deposit products; benchmark against industry and prior cohorts to measure CRM program impact."},{"metric":"Churn Prediction Accuracy & Win-Back Rate","description":"Measure predictive model performance on at-risk customers and conversion rate of win-back campaigns."},{"metric":"Campaign ROI & Cost per Engaged Customer","description":"Monitor efficiency of email, push, and digital campaigns; track incremental revenue per dollar spent."},{"metric":"Lifetime Value (LTV) & Product Adoption Rate","description":"Measure customer value growth and cross-product usage; tie CRM interventions to LTV improvement."},{"metric":"Net Promoter Score (NPS) & Customer Satisfaction","description":"Track sentiment and satisfaction by segment; use as leading indicator for retention and growth."}],"tools":["Salesforce / HubSpot (primary CRM platform)","Segment / mParticle (CDP)","Amplitude / Mixpanel (product analytics)","Iterable / Klaviyo (email & marketing automation)","Tableau / Looker (BI & dashboarding)","Optimizely (experimentation)","Slack (internal communication)"],"team":{"manager":"Likely CMO or VP of Growth (not specified; clarify during interview)","current":"Team size not specified; expect to inherit 0-2 existing CRM personnel and hire to 4-6 total","hiring":"New VP-level hire; significant team build expected"},"compensation":{"salary":"$200K-$280K","variable":null,"equity":"Likely (standard for FinTech VP roles; equity details TBD)","remote":"On-site, New York, NY (full-time)"},"benefits":["Global fintech scale with startup speed and autonomy","Equity upside (private company with significant funding and 800+ headcount trajectory)","Cross-functional influence across product, marketing, and analytics teams","Budget authority to build and scale CRM team and technology stack","International exposure (work across US, EU, UK, Spain markets)"],"company":{"about":"Raisin is a €160B TAM fintech platform connecting 1M+ investors with banks across the EU, UK, and US. Founded in 2012, the company manages €80B in assets and has generated €5B in customer returns. Operating as a startup within a global fintech, Raisin US (launched 2019) is scaling the proven European savings marketplace model to American consumers.","founded":2012,"headcount":800,"funding":"Not disclosed (private; well-capitalized)","customers":"1M+ individual investors across EU, UK, US","culture":"Startup mentorship, hands-on execution, cross-functional collaboration, ownership mindset"},"forYouIf":["You've built CRM or customer engagement programs at scale (ideally 500K+ user base) with measurable retention impact","You're fluent in analytics: SQL, cohort analysis, experimentation design, and linking CRM to business metrics","You thrive leading teams and building functions from scratch; you're as comfortable with spreadsheets as strategy","You have FinTech or financial services experience (banking, payments, wealth, lending) and understand regulatory nuance"],"wontWorkIf":["You expect a fully staffed team and mature CRM infrastructure on day one; this is a build-and-scale role","You're allergic to analytics or prefer campaign execution over data-driven strategy and testing","You've only worked in B2B or highly transactional CRM; this requires deep consumer behavior expertise"],"interviewProcess":[{"step":"Recruiter Screen","detail":"Fit, background, and clarity on role expectations (likely 30 min)"},{"step":"Hiring Manager / VP of Growth","detail":"Deep dive on CRM strategy, team building, and alignment with US product roadmap (60 min)"},{"step":"Peer Interviews (Product, Analytics, Marketing)","detail":"Assess cross-functional collaboration and customer lens (2 rounds, 45 min each)"},{"step":"Executive Round (CEO or CFO)","detail":"Business acumen, fintech knowledge, and long-term vision for customer engagement (45 min)"}]}

[Apply →](https://job-boards.eu.greenhouse.io/raisin/jobs/4773757101?gh_src=gm65u122teu)

---

Canonical: https://www.growthtalent.org/jobs/crm-lifecycle/raisin/head-of-crm-customer-analytics-us-raisin