---
type: JobPosting
title: Director of Lifecycle
company: Jobgether
companyWebsite: "https://jobgether.com"
category: crm-lifecycle
seniority: DIRECTOR
contractType: FULL_TIME
remote: REMOTE
location: US
market: USA
postedAt: 2026-05-26
applyUrl: "https://jobs.lever.co/jobgether/8cb34fc3-dee0-461e-8de2-51180c4cc76c/apply"
canonical: "https://www.growthtalent.org/jobs/crm-lifecycle/jobgether/director-of-lifecycle-jobgether"
---

# Director of Lifecycle

**Jobgether** · US

## Accountabilities:
- Own and lead the lifecycle function with direct responsibility for customer lifetime value, repeat purchase behavior, retention performance, contribution margin, and cohort quality.

- Develop and execute a long-term lifecycle strategy designed to improve customer engagement, retention, reactivation, onboarding, and cross-category expansion.

- Define lifecycle KPIs and establish measurement frameworks tied to business and financial outcomes rather than channel-attributed revenue alone.

- Build and optimize lifecycle architecture, including customer segmentation, automation systems, personalization strategies, and multi-channel orchestration across email, SMS, direct mail, and emerging platforms.

- Design and oversee testing frameworks related to pricing, promotions, incentives, discounting strategies, and customer offer optimization to balance growth and profitability.

- Partner closely with finance and data teams to develop forecasting models, incrementality analysis, cohort reporting, and performance insights.

- Lead cross-functional initiatives that improve customer journey performance, including onboarding flows, product merchandising alignment, website conversion improvements, and post-purchase experiences.

- Translate complex data into actionable strategic recommendations that drive scalable growth and operational improvements.

- Establish disciplined experimentation and optimization processes focused on high-impact lifecycle and retention initiatives.

- Build, mentor, and lead a high-performing lifecycle team while fostering accountability, innovation, and strategic thinking across the organization.

- Ensure lifecycle strategy is fully integrated with acquisition and broader growth initiatives to maximize total customer value.

Requirements:

- 8-10+ years of experience in lifecycle marketing, retention, customer growth, or related functions within high-growth DTC or ecommerce businesses.

- Proven track record of driving measurable improvements in customer lifetime value, repeat purchase behavior, retention, and profitability.

- Strong understanding of customer economics, including incrementality, cohort analysis, contribution margin, payback periods, and financial forecasting.

- Experience building scalable lifecycle systems, including automation frameworks, segmentation strategies, testing programs, and personalized customer journeys.

- Proficiency with business intelligence, attribution, and analytics tools such as Omni, Northbeam, or similar platforms.

- Demonstrated experience leading cross-functional initiatives that influence acquisition, merchandising, product, and customer experience strategies.

- Strong analytical, strategic, and commercial mindset with the ability to balance sustainable growth and operational efficiency.

- Proven leadership experience managing and developing high-performing teams in fast-paced and evolving business environments.

- Excellent communication and stakeholder management skills with the ability to influence senior leadership and drive organizational alignment.

- Comfortable challenging existing processes, introducing new systems, and leading change initiatives to unlock growth opportunities.

Benefits:

- Competitive base salary ranging from $170,000 to $190,000 depending on experience and qualifications.

- Equity opportunities with long-term growth potential.

- Fully remote work environment with flexible scheduling and work-life balance support.

- Comprehensive medical, dental, and vision insurance with generous employer contributions.

- 401(k) plan with company matching contributions.

- Unlimited paid time off, paid holidays, and quarterly wellness days.

- Up to 12 weeks of fully paid parental leave and fertility support services.

- Monthly wellness reimbursement for fitness, wellness programs, meal services, and self-care expenses.

- Annual professional development reimbursement to support continued learning and career growth.

- Home office setup support, workspace reimbursement, and coworking membership assistance.

- Employee discounts and complimentary product offerings.

- Virtual events, company offsites, and collaborative remote culture initiatives.

- Opportunity to join a fast-growing, mission-driven ecommerce brand with strong emphasis on sustainability, innovation, and customer experience.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
#LI-CL1

[Apply →](https://jobs.lever.co/jobgether/8cb34fc3-dee0-461e-8de2-51180c4cc76c/apply)

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Canonical: https://www.growthtalent.org/jobs/crm-lifecycle/jobgether/director-of-lifecycle-jobgether