---
type: JobPosting
title: Director, CRM Strategy, freelance 8 weeks
company: Innocean USA
category: crm-lifecycle
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Huntington Beach, CA
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://www.paycomonline.net/v4/ats/web.php/portal/4BA9BC3783A612E4C820BD2345C6F045/jobs/332625"
canonical: "https://www.growthtalent.org/jobs/crm-lifecycle/innocean-usa/director-crm-strategy-freelance-8-weeks-innocean-usa"
---

# Director, CRM Strategy, freelance 8 weeks

**Innocean USA** · Huntington Beach, CA

<!--rich-->{"tags":["CRM Strategy","Salesforce Marketing Cloud","Automotive","8-week Contract","Director-Level","Hybrid (3x/week)","$180K-$220K"],"challenge":"INNOCEAN USA, a full-service advertising agency in Huntington Beach, is bringing in a strategic heavyweight to overhaul CRM programs for a major automotive client. You'll have 8-10 weeks to assess their existing ecosystem, build a compelling strategic vision, and translate it into executable Salesforce Marketing Cloud solutions that resonate with senior stakeholders.","objectives3m":["Audit and assess existing CRM ecosystem, data model, and SFMC configuration; synthesize findings into a clear diagnostic narrative for client leadership","Develop comprehensive CRM strategic framework covering customer lifecycle, segmentation, personalization, and channel orchestration (email, SMS, other touchpoints)","Design Journey Builder use cases and data model improvements with specific SFMC-grounded recommendations for automation and testing","Create executive-ready strategy decks and frameworks that articulate clear value, competitive differentiation, and measurable impact"],"objectives6m":["Translate approved strategy into detailed execution roadmap with phased SFMC implementation milestones and success metrics","Lead cross-functional alignment workshops with internal teams and third-party partners to lock in technology, process, and program standards","Analyze customer research and behavioral data to refine audience segmentation, identify new acquisition opportunities, and recommend martech additions","Establish CRM performance analytics framework and baseline KPIs for ongoing optimization post-engagement"],"kpis":[{"metric":"Strategy Adoption Rate","description":"Percentage of recommended CRM strategic initiatives approved and greenlit for execution by client leadership"},{"metric":"Journey Coverage","description":"Number of customer lifecycle stages mapped and translated into executable Journey Builder use cases"},{"metric":"Segmentation Precision","description":"Quality and actionability of audience segments defined, measured by subsequent campaign performance lift vs. baseline"},{"metric":"Stakeholder Alignment Score","description":"Internal and client confidence in CRM direction, tracked through strategy review meeting feedback and approval velocity"}],"tools":["Salesforce Marketing Cloud (Journey Builder, Data Model, Automation)","Email Marketing Platforms","SMS/Mobile Messaging","Customer Data Platforms","Analytics & BI Tools","Presentation Software (Keynote/PowerPoint)","Collaboration Tools (Slack, Confluence)"],"team":{"manager":"Not specified; likely VP/SVP of Strategy or Client Lead","current":"Cross-functional internal team + third-party partners (tech vendors, data science, creative)","hiring":"Backfill/short-term strategic reinforcement"},"compensation":{"salary":"$180K-$220K (annualized equivalent for 8-10 week engagement)","variable":null,"equity":null,"remote":"Hybrid: 3 days/week on-site in Huntington Beach, CA. Local to Southern California candidates highly preferred."},"benefits":["Short-term, focused engagement (8-10 weeks) perfect for portfolio-building or bridge work","Direct access to senior automotive brand stakeholders and decision-makers","Hands-on work with industry-leading Salesforce Marketing Cloud platform","Hybrid flexibility with predictable 3-day on-site schedule","Opportunity to shape strategic direction and leave lasting CRM framework"],"company":{"about":"INNOCEAN USA is a full-service advertising agency based in Huntington Beach, CA, specializing in integrated campaigns and customer strategy. They work with major brands, particularly in the automotive sector, combining creative excellence with data-driven CRM and marketing technology expertise.","founded":null,"headcount":null,"funding":null,"customers":"Major automotive brands","culture":"Hybrid workplace; collaborative cross-functional environment with emphasis on strategic rigor and client-facing storytelling"},"forYouIf":["You've spent 10+ years architecting CRM strategies in agency, consultancy, or enterprise settings-not just executing campaigns","Automotive category is in your DNA; you understand dealer networks, customer lifecycle, and industry-specific personalization nuances","You're a Salesforce Marketing Cloud power user who can translate business strategy into Journey Builder logic, data models, and automation without hand-holding","You excel at distilling data into insights and insights into compelling executive narratives that move stakeholders from 'this is interesting' to 'let's build this'","You thrive in time-bounded, high-stakes engagements where you parachute in, assess, recommend, and move on"],"wontWorkIf":["You're an implementer, not a strategist-you need step-by-step direction and struggle with ambiguous briefs or blue-sky thinking","Automotive category feels foreign; you don't understand dealer relationships, conquest vs. loyalty dynamics, or model-year planning cycles","SFMC is a black box to you; you talk about 'marketing automation' in generic terms but can't map customer data or design journey logic hands-on","You require 100% remote work or can't commit to 3 days/week on-site in Southern California"],"interviewProcess":[{"step":"Screening Call","detail":"Brief conversation confirming CRM strategy background, automotive experience, and SFMC depth. Expect questions on a past strategy engagement and how you moved recommendations to execution."},{"step":"Portfolio Deep-Dive","detail":"Walk through 1-2 examples of CRM strategies you've led: audience architecture, journey design, segmentation frameworks, and the business outcomes. Emphasis on SFMC-specific work and cross-functional collaboration."},{"step":"Case Study / Scenario","detail":"You'll be given a simplified automotive CRM brief (e.g., 'legacy email-only ecosystem, low personalization, siloed data') and asked to outline a 90-day strategic approach, including Journey Builder use cases and KPIs."},{"step":"Stakeholder Interview","detail":"Conversation with the account lead or client-facing executive about how you'd approach the engagement, manage expectations, and present recommendations to automotive brand leadership."}]}

[Apply →](https://www.paycomonline.net/v4/ats/web.php/portal/4BA9BC3783A612E4C820BD2345C6F045/jobs/332625)

---

Canonical: https://www.growthtalent.org/jobs/crm-lifecycle/innocean-usa/director-crm-strategy-freelance-8-weeks-innocean-usa