---
type: JobPosting
title: Associate Director – Patient CRM & Omnichannel Engagement Lead
company: BioMarin Pharmaceutical Inc.
companyWebsite: "https://biomarin.com"
category: crm-lifecycle
seniority: LEAD
contractType: FULL_TIME
remote: ONSITE
location: San Rafael, CA
salaryMin: 145000
salaryMax: 180000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://careers.biomarin.com/job/-/-/5804/86860022336?source=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/crm-lifecycle/biomarin-pharmaceutical-inc/associate-director-patient-crm-omnichannel-engagement-lead-biomarin-pharmaceutic"
---

# Associate Director – Patient CRM & Omnichannel Engagement Lead

**BioMarin Pharmaceutical Inc.** · San Rafael, CA

<!--rich-->{"tags":["B2C Healthcare","Salesforce Health Cloud","Patient Engagement","Omnichannel","On-site (San Rafael, CA)","$145K-$180K","Leadership"],"challenge":"BioMarin is a global biotech leader translating genetic discoveries into transformative medicines. They're building a global patient engagement digital strategy from the ground up, and you'll own the entire Salesforce Health Cloud platform and omnichannel execution that connects patients across email, SMS, portals, and care touchpoints.","objectives3m":["Map current patient CRM landscape across regions; identify compliance gaps (HIPAA, GDPR) and consolidation opportunities","Establish Salesforce Health Cloud governance framework, data architecture, and admin protocols","Co-design omnichannel engagement strategy with Patient Services, Brand, and Market Access leadership","Build stakeholder alignment across global and regional business units on digital roadmap and quick wins"],"objectives6m":["Launch Phase 1 of Salesforce Health Cloud with 2+ regional implementations; achieve 80%+ adoption targets","Execute 3+ integrated omnichannel campaigns (email, SMS, portal) measuring engagement and adherence lift","Develop patient journey mapping and segmentation model driving personalized, compliant messaging","Define and track patient CRM KPIs (engagement rates, portal usage, adherence correlation, NPS) across regions"],"kpis":[{"metric":"Patient Engagement Rate","description":"% of patients actively engaging with digital touchpoints (email opens, portal logins, SMS interactions) monthly"},{"metric":"Patient Adherence Correlation","description":"Correlation between omnichannel engagement frequency and medication adherence/refill metrics"},{"metric":"Salesforce Health Cloud Adoption","description":"% of field, patient services, and care coordinator teams actively using CRM; feature adoption rate"},{"metric":"Omnichannel Campaign Performance","description":"Response rate, click-through rate, and conversion metrics across email, SMS, and portal campaigns"},{"metric":"Compliance & Data Quality Score","description":"% of patient records meeting HIPAA/GDPR/regional privacy requirements; data accuracy audit results"}],"tools":["Salesforce Health Cloud","Email marketing platforms","SMS/messaging systems","Patient portals","Call center systems","Analytics/BI tools","Compliance management software","Journey mapping tools"],"team":{"manager":"Global Digital Center of Excellence Leadership / Commercial Organization Head","current":"Patient Services, Market Access, Brand, Field teams, Medical, IT, Compliance (cross-functional matrix)","hiring":"New leadership role; backfill or expansion not specified"},"compensation":{"salary":"$145K-$180K base","variable":null,"equity":null,"remote":"On-site, San Rafael, CA (Full-time)"},"benefits":["Comprehensive healthcare coverage (medical, dental, vision)","401(k) with company match","Flexible PTO and wellness programs","Professional development and conference budgets","Life and disability insurance","On-site amenities and collaborative workspace"],"company":{"about":"BioMarin Pharmaceutical is a global biotech company (founded 1997) pursuing bold science to translate genetic discoveries into transformative medicines for rare genetic conditions. With a diverse pipeline of commercial, clinical, and preclinical candidates, BioMarin operates across the U.S., Europe, Latin America, Middle East, and Asia-Pacific with a rapidly expanding commercial presence.","founded":1997,"headcount":null,"funding":null,"customers":"Patients with rare genetic disorders; healthcare providers; patient advocacy organizations","culture":"Science-driven, innovative, problem-solving oriented; recruits 'the best of the best' with technical expertise and relentless drive"},"forYouIf":["You've led enterprise Salesforce implementations (especially Health Cloud) and understand compliance-first healthcare digital strategy","You thrive translating complex patient journeys into omnichannel campaigns and can measure what matters (adherence, engagement, outcomes)","You're comfortable operating in a matrix; you partner with field, medical, IT, and legal teams daily and drive consensus across competing priorities","You have 7+ years in digital strategy, patient engagement, or healthcare CRM with at least 2 years in a product owner or strategy leadership role"],"wontWorkIf":["You're looking for remote flexibility; this is strictly on-site in San Rafael","You need hands-off roles; this is hands-on leadership requiring deep Salesforce and omnichannel design involvement","You lack healthcare compliance knowledge (HIPAA, GDPR, regional privacy); the role demands it from day one"],"interviewProcess":[{"step":"Initial Screening","detail":"Recruiter phone screen on Salesforce Health Cloud experience, omnichannel campaign background, and on-site commitment"},{"step":"Hiring Manager Conversation","detail":"Deep dive on patient CRM strategy, governance framework thinking, and cross-functional leadership approach"},{"step":"Peer Panel","detail":"Interviews with Patient Services, Market Access, IT, and Compliance stakeholders to assess collaboration and regulatory acumen"},{"step":"Case Study / Strategy Presentation","detail":"Present your approach to building a compliant, scalable omnichannel patient engagement roadmap for a rare disease indication"},{"step":"Leadership Interview","detail":"Executive conversation with Global Digital Center of Excellence or Commercial leadership on vision and execution"}]}

[Apply →](https://careers.biomarin.com/job/-/-/5804/86860022336?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/crm-lifecycle/biomarin-pharmaceutical-inc/associate-director-patient-crm-omnichannel-engagement-lead-biomarin-pharmaceutic