---
type: JobPosting
title: Senior Manager, Lifecycle Marketing
company: Alloy Health
category: crm-lifecycle
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: United States
salaryMin: 140000
salaryMax: 180000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://adr.to/sixzwai"
canonical: "https://www.growthtalent.org/jobs/crm-lifecycle/alloy-health/senior-manager-lifecycle-marketing-alloy-health"
---

# Senior Manager, Lifecycle Marketing

**Alloy Health** · United States

<!--rich-->{"tags":["Healthcare","Lifecycle Marketing","B2C SaaS","Women's Health","$140K-$180K","On-site"],"challenge":"Alloy is scaling women's health care-specifically menopause and midlife-and needs a lifecycle marketing leader to build trust and outcomes through education, decision-making, and long-term support. You'll own multi-channel journeys that actually move the needle on retention and expansion in a fast-growing, scrappy startup.","objectives3m":["Map and audit current lifecycle programs across education, acquisition, cross-sell, retention, and reactivation; identify quick wins and gaps","Own and launch 2-3 high-priority lifecycle experiments in Braze (Canvas builds, segmentation, triggered messaging) with clear success metrics","Build segmentation strategy and journey architecture that scales as Alloy grows; establish baseline performance benchmarks","Partner with Product, Data, and Engineering to audit event coverage and data quality; create a roadmap for improved personalization"],"objectives6m":["Deliver measurable improvements on key lifecycle KPIs: engagement rate (+15-25%), retention cohort performance, and cross-sell/expansion revenue contribution","Build and scale 3-4 multi-channel lifecycle programs (email, SMS, in-app, push) with behavior-driven, stage-appropriate journeys","Establish testing cadence and learning framework; run and analyze 8-12 lifecycle experiments with documented learnings and iteration","Create scalable lifecycle playbooks, documentation, and governance that enable team growth and consistency as Alloy hires"],"kpis":[{"metric":"Lifecycle Engagement Rate","description":"Email and SMS open, click, and conversion rates; track by segment and journey to optimize messaging and timing."},{"metric":"Retention & Churn Rate","description":"Month-over-month retention cohorts and reactivation success; measure impact of lifecycle programs on long-term customer lifetime value."},{"metric":"Cross-Sell & Expansion Revenue","description":"Revenue influenced by lifecycle campaigns; track incremental ARR or customer expansion tied to education and treatment journeys."},{"metric":"Customer Journey Conversion Funnel","description":"Stage-gate progression through education → decision-making → treatment → support; measure drop-off and optimize sequencing."},{"metric":"Segmentation Accuracy & Performance","description":"Segment health, targeting precision, and performance variance; ensure behavior-driven logic is reliable and actionable."}],"tools":["Braze","Email","SMS","In-app messaging","Push notifications","Analytics/BI tool","Segment or CDP","Liquid"],"team":{"manager":"Director of Lifecycle Marketing","current":"Growing lifecycle marketing team; composition not fully detailed","hiring":"New role or backfill; open to Manager or Senior Manager level depending on candidate experience"},"compensation":{"salary":"$140K-$180K base","variable":null,"equity":null,"remote":"On-site (location: United States; specific city not specified)"},"benefits":["Equity upside in a high-growth healthcare startup","Mission-driven work in women's health and menopause care","Meaningful ownership and end-to-end project leadership","Cross-functional partnerships with Product, Data, and Engineering","Fast-moving environment with room to grow into broader strategic leadership"],"company":{"about":"Alloy Health is a startup focused on women's health, specifically menopause and midlife care. They're in a major growth phase, experimenting with increasing structure and rigor. Lifecycle marketing is core to how they guide women through education, treatment decisions, and long-term support.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Scrappy, fast-moving, experimental with growing discipline; emphasis on meaningful impact and trust-building in healthcare."},"forYouIf":["You've owned lifecycle marketing strategy and execution end-to-end in a high-growth B2C or healthcare SaaS environment","You're fluent in Braze (Canvas, segmentation, Liquid) and comfortable translating data into journey design decisions","You care deeply about women's health and feel the responsibility of communicating in a sensitive, high-trust space","You thrive balancing experimentation with structure; you document learnings and scale what works","You partner well cross-functionally and can navigate ambiguity in a growing startup"],"wontWorkIf":["You want a pure email/SMS role; this requires strategic ownership, roadmapping, and influence beyond tactical execution","You're uncomfortable with healthcare/sensitive topics or don't care about women's health impact","You prefer fully remote work; this is on-site","You need crystal-clear processes and low ambiguity; this is still experimental and evolving"],"interviewProcess":[{"step":"Screening","detail":"Intro call with hiring manager on lifecycle marketing background, Braze expertise, and healthcare/B2C SaaS experience"},{"step":"Case Study / Work Sample","detail":"Walk through a lifecycle program you've owned; discuss strategy, execution, testing, and results"},{"step":"Director Conversation","detail":"Deeper dive with Director of Lifecycle Marketing on vision, scalability, and cross-functional partnership"},{"step":"Broader Team Conversation","detail":"Likely conversation with Product or Data to assess collaboration fit"}]}

[Apply →](https://adr.to/sixzwai)

---

Canonical: https://www.growthtalent.org/jobs/crm-lifecycle/alloy-health/senior-manager-lifecycle-marketing-alloy-health