---
type: JobPosting
title: Social Media & Content Coordinator
company: Marc Fisher Footwear
companyWebsite: "https://www.linkedin.com/company/marc-fisher-footwear?trk=public_jobs_topcard-org-name"
category: content-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 50000
salaryMax: 60000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/social-media-content-coordinator-at-marc-fisher-footwear-4395057771?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/jobs/content-marketing/marc-fisher-footwear/social-media-content-coordinator-marc-fisher-footwear"
---

# Social Media & Content Coordinator

**Marc Fisher Footwear** · New York, NY

<!--rich-->{"tags":["Content Marketing","Social Media","Fashion/Footwear","On-site","$50K-$60K","Full-time"],"challenge":"Marc Fisher Footwear manages a powerhouse portfolio of 12+ global footwear brands including GUESS, Nine West, and Calvin Klein. You'll own social presence across multiple distinct brand voices, driving engagement and loyalty in a competitive fashion market.","objectives3m":["Establish content calendars for all 3 brand accounts aligned with Q1 promotional strategy and cultural moments","Audit competitor social strategies and identify 5+ high-performing content formats to test across brands","Build baseline social KPI dashboard tracking engagement rate, reach, saves, and conversion metrics weekly","Execute first on-set photoshoot content capture and deliver 20+ on-brand organic posts to social channels"],"objectives6m":["Grow social following by 15-20% across all 3 brand accounts through optimized content cadence and algorithm-first strategy","Develop and launch 2 influencer/brand partnership campaigns with performance tracking against engagement targets","Create proprietary content performance playbook identifying top 3 content pillars, formats, and posting windows by brand","Reduce customer service response time by 50% through community management SOP and escalation protocols"],"kpis":[{"metric":"Engagement Rate","description":"Track likes, comments, shares, saves as % of followers weekly to identify winning content formats per brand"},{"metric":"Reach & Impressions","description":"Monitor organic reach growth month-over-month to assess content resonance and algorithm favorability"},{"metric":"Follower Growth","description":"Target 15-20% quarterly growth across all 3 accounts through content quality and community building"},{"metric":"Content Performance Score","description":"Rate each post by engagement multiple vs. average to optimize future content strategy and calendar planning"},{"metric":"Community Sentiment","description":"Monitor comment sentiment and DM tone to assess brand health and identify emerging customer concerns"}],"tools":["Meta Business Suite","Later/Buffer/Hootsuite","Instagram/TikTok/Pinterest","Adobe Creative Suite","Google Analytics","Sprout Social or native analytics dashboards","Canva","CapCut or similar video editing"],"team":{"manager":"Sr. Brand Content and Social Media Manager","current":"Shared team managing 3 distinct brand social accounts; Marketing department oversees campaigns and photoshoots","hiring":"New role or backfill not specified - treat as growth opportunity"},"compensation":{"salary":"$50K-$60K base","variable":null,"equity":null,"remote":"Hybrid: 3 days on-site in NYC, 2 days remote"},"benefits":["Medical, Dental, Vision Insurance","401(k) with employer match","Pet Insurance","15.5 paid holidays + 15 days PTO","Commuter benefits","Medical and Dependent FSA"],"company":{"about":"Marc Fisher Footwear is an established full-service fashion footwear company founded in 2005. They manage 12+ globally recognized brands including GUESS, Nine West, Calvin Klein, Tommy Hilfiger, Hunter Boots, and Kenneth Cole-handling everything from design and sourcing to distribution and marketing.","founded":2005,"headcount":null,"funding":null,"customers":"D2C and wholesale across 12+ owned footwear brands","culture":null},"forYouIf":["You've managed social accounts for fashion/footwear brands and can prove follower growth and engagement lift with metrics","You're obsessed with TikTok, Reels, Pinterest trends and can spot what's about to blow up before it does","You can write distinct brand voices-switching from edgy to aspirational to classic without losing authenticity","You're comfortable being a solo operator managing 3 accounts simultaneously with strong organizational systems","You have hands-on video/photography skills (filming, editing) and won't outsource content creation entirely"],"wontWorkIf":["You need remote-first flexibility-this is 3 days on-site NYC, non-negotiable for photoshoots and team collaboration","You're looking for equity upside or significant variable compensation-this is a fixed $50-60K role","You can't prove social media growth with actual numbers (follower %, engagement %, reach metrics) from past roles"],"interviewProcess":[{"step":"Initial screening","detail":"Phone/video screen with recruiter on background, relevant experience, and why footwear/fashion matters to you"},{"step":"Portfolio review","detail":"Come prepared with 3-5 social accounts you've managed, specific metrics (growth %, engagement rate, best-performing content), and your role"},{"step":"Hiring manager interview","detail":"Deep dive with Sr. Brand Content & Social Media Manager on brand voice strategy, trend forecasting, and how you'd approach 3 distinct brand accounts"},{"step":"Content challenge (likely)","detail":"Create 2-3 sample social posts for different brand voices with captions and reasoning-shows writing ability and brand understanding"}]}

[Apply →](https://www.linkedin.com/jobs/view/social-media-content-coordinator-at-marc-fisher-footwear-4395057771?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/jobs/content-marketing/marc-fisher-footwear/social-media-content-coordinator-marc-fisher-footwear