---
type: JobPosting
title: "Asset & Wealth Management, Marketing - Alternatives: Content Writer, Vice President - New York"
company: Goldman Sachs
companyWebsite: "https://goldmansachs.com"
category: content-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://hdpc.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/job/156842/?utm_medium=jobshare&mode=job&iis=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/content-marketing/goldman-sachs/asset-wealth-management-marketing-alternatives-content-writer-vice-president-new"
---

# Asset & Wealth Management, Marketing - Alternatives: Content Writer, Vice President - New York

**Goldman Sachs** · New York, NY

{"tags":["Content Marketing","Financial Services","On-site NYC","$180K-$220K","VP-Level","B2B2C"],"challenge":"Goldman Sachs is betting big on alternatives education-private equity, real estate, infrastructure, credit. You'll be the lead writer turning complex investment concepts into compelling narratives for financial advisors and their clients globally.","objectives3m":["Ship 5-8 core educational content pieces (guides, explainers, video scripts) covering PE, real estate, infrastructure, credit fundamentals","Establish content workflows with investment teams and compliance-nail the review/approval cadence","Launch initial advisor training materials on GSIU platform targeting top 50 advisor segments","Map competitive alternatives education landscape and identify GS differentiation angles"],"objectives6m":["Publish 20+ educational assets across formats (web, guides, presentations, digital modules) with >50K advisor impressions","Develop thematic content calendar tied to market trends (private credit positioning, diversification narratives)","Support 3+ major advisor education initiatives (conferences, webinars, training programs) with custom content","Establish GS as alternatives education leader-track advisor engagement metrics and refine narrative based on performance data"],"kpis":[{"metric":"Educational Content Pieces Published","description":"Number of completed assets (guides, explainers, videos, modules) shipped monthly across all channels."},{"metric":"Advisor Engagement Rate","description":"Click-through, time-on-page, and completion rates for educational materials on GSIU and other platforms."},{"metric":"Compliance Review Cycle Time","description":"Average days from submission to approval-target <5 business days for standard pieces."},{"metric":"Training Program Adoption","description":"Number of advisors completing GS alternatives education modules and attending webinars/conferences."}],"tools":["GSIU (internal platform)","Marketing automation platform","Video production/editing software","Design tools (Figma or similar)","CMS","Compliance management tools","Google Analytics/Web analytics","Presentation software (Keynote/PowerPoint)"],"team":{"manager":"Global Head of Content Marketing and Education","current":"Asset Management (AM) Marketing team with investment professionals, product specialists, content marketers, and compliance partners","hiring":"New role-newly created VP position to lead alternatives education"},"compensation":{"salary":"$180K-$220K base","variable":"Performance bonus (15-25% of base, typical for VP roles at GS)","equity":null,"remote":"On-site, New York, NY-no remote option"},"benefits":["Comprehensive health, dental, vision coverage","401(k) with employer match and profit sharing","Generous PTO and paid parental leave","Professional development budget and conference attendance"],"company":{"about":"Goldman Sachs Asset & Wealth Management oversees $3+ trillion in assets under supervision, serving pension plans, sovereign wealth funds, insurance companies, endowments, and high-net-worth individuals globally. The division combines traditional and alternative investments with a focus on long-term performance and client partnerships.","founded":null,"headcount":null,"funding":null,"customers":"Pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors, individual clients","culture":"Values integrity, transparency, and sustainable success; diverse teams across asset classes and regions"},"forYouIf":["You've written marketing/educational content for alternatives (PE, real estate, infrastructure, credit) or complex financial products-you speak both advisor and investor","You thrive translating dense investment concepts into clear, engaging narratives without losing rigor","You're comfortable collaborating with investment teams and navigating compliance review-you see it as guardrail, not blocker","You want VP-level visibility and influence shaping GS's market positioning in a growing asset class (alternatives)"],"wontWorkIf":["You need flexibility-this is on-site NYC, no hybrid/remote option","You lack 7+ years in asset management, alternatives, or financial marketing-this is a seasoned hire","You're uncomfortable with compliance and regulatory constraints in financial services content"],"interviewProcess":[{"step":"Initial Screen","detail":"Recruiter call on background, alternatives knowledge, and content portfolio"},{"step":"Writing Test","detail":"Take-home assignment: simplify a complex alternatives concept (e.g., private credit) for advisors-2-3 hours"},{"step":"Manager Interview","detail":"1-hour with Global Head of Content Marketing-dive into past content wins, collaboration model, editorial vision"},{"step":"Stakeholder Panel","detail":"30-min roundtable with investment team, product specialist, compliance lead-assess cross-functional partnership fit"}]}

[Apply →](https://hdpc.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/job/156842/?utm_medium=jobshare&mode=job&iis=LinkedIn)

---

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