---
type: JobPosting
title: Social Media Manager
company: Starwood Hotels
companyWebsite: "https://www.linkedin.com/company/starwoodhotels?trk=public_jobs_topcard-org-name"
category: social-media
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 75000
salaryMax: 100000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/social-media-manager-at-starwood-hotels-4395152698?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empregos/social-media/starwood-hotels/social-media-manager-starwood-hotels"
---

# Social Media Manager

**Starwood Hotels** · New York, NY

<!--rich-->{"tags":["Luxury Hospitality","Mid-Level","On-site NYC","$75K-$100K","Multi-brand","TikTok-first","Content Creation"],"challenge":"Starwood operates three distinct luxury hotel brands, Baccarat Hotels, 1 Hotels, and Treehouse Hotels. Each has its own identity, audience, and voice. You''ll be the person who translates that into scroll-stopping content across Instagram, TikTok, and YouTube. This is not a scheduling role, you''ll shoot in hotel lobbies, edit on your phone, post in real time, and build the strategy that ties it all together.","objectives3m":["Audit all three brands'' social presence, what''s working, what''s stale, where the gaps are","Own the content calendar for Instagram, TikTok, and YouTube across all 3 brands","Shoot your first batch of on-site content at NYC properties (Reels, TikToks, Stories)","Establish brand voice guidelines per property so content feels distinct, not templated"],"objectives6m":["Grow TikTok following by 40%+ across the portfolio through original trend-driven content","Build a repeatable content production workflow, shoot weekly, post daily, report monthly","Launch an influencer partnership program for 1 Hotels targeting eco-conscious travel creators","Hit engagement rate benchmarks: 4%+ on Instagram, 8%+ on TikTok"],"kpis":[{"metric":"Engagement Rate","description":"Instagram and TikTok engagement across all 3 brands"},{"metric":"Follower Growth","description":"Monthly growth rate per platform per brand"},{"metric":"Content Volume","description":"Posts per week per brand, consistency matters"},{"metric":"UGC & Mentions","description":"Brand mentions and guest-generated content volume"}],"tools":["Sprout Social","CapCut","Adobe Creative Suite","Later","Instagram Insights","TikTok Creator Tools","Canva"],"team":{"manager":"Head of Brand Marketing, oversees all brand and creative across the portfolio","current":"You + 1 content intern + external photography contractor for events","hiring":"This is the first dedicated social media hire, you''ll shape the function from scratch"},"compensation":{"salary":"$75K-$100K base","variable":"No bonus structure currently","equity":"Not available (hospitality)","remote":"On-site 5 days/week at NYC properties"},"benefits":["Complimentary hotel stays across the portfolio","Health, dental, and vision insurance","401(k) with company match","Generous PTO + hotel industry perks","On-site at some of NYC''s most beautiful spaces","Annual content creation budget"],"company":{"about":"Starwood Capital Group''s hotel brands span luxury (Baccarat), eco-conscious (1 Hotels), and experiential (Treehouse Hotels). Each property is design-forward and attracts a social-media-savvy audience. The brand portfolio is growing, new openings planned for 2026-2027.","founded":"2015 (1 Hotels), 2015 (Baccarat Hotels)","headcount":"2,000+ across all properties","funding":"Backed by Starwood Capital Group ($115B AUM)","customers":"Luxury travelers, design enthusiasts, eco-conscious consumers","culture":"Design-obsessed, sustainability-driven, high service standards. Each brand has its own personality, 1 Hotels is earthy and minimal, Baccarat is opulent, Treehouse is playful."},"forYouIf":["You live on TikTok and Instagram, you understand trends before they peak","You''re comfortable being on camera and can shoot/edit content on your phone","You''ve managed social for lifestyle, hospitality, or luxury brands before","You can juggle 3 distinct brand voices without making them all sound the same","You get energy from working on-site at beautiful properties"],"wontWorkIf":["You prefer strategy over execution, this role is hands-on daily content creation","You need a remote setup, this is 5 days on-site in NYC","You''re not comfortable with video content, TikTok and Reels are 60% of the job","You want a big team, you''ll be building the social function largely solo at first"],"interviewProcess":[{"step":"Portfolio Review","detail":"15-min async, share your best 5 social posts with context on strategy and results"},{"step":"Video Call with Head of Brand","detail":"30-min conversation about your approach to multi-brand social"},{"step":"Content Challenge","detail":"Create 3 sample posts (IG, TikTok, Story) for one of the three brands, 48 hours to deliver"},{"step":"On-site Meet","detail":"1 hour at a NYC property, meet the marketing team, tour the space, discuss the role"}]}

[Apply →](https://www.linkedin.com/jobs/view/social-media-manager-at-starwood-hotels-4395152698?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empregos/social-media/starwood-hotels/social-media-manager-starwood-hotels