---
type: JobPosting
title: Sr. Social Media Manager
company: Franki
companyWebsite: "https://www.linkedin.com/company/franki?trk=public_jobs_topcard-org-name"
category: social-media
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Austin, TX
salaryMin: 90000
salaryMax: 130000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/sr-social-media-manager-at-franki-4385521761?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empregos/social-media/franki/sr-social-media-manager-franki"
---

# Sr. Social Media Manager

**Franki** · Austin, TX

<!--rich-->{"tags":["B2C","On-site","$90K-$130K","Social Media","Video Content","Early Stage","Austin, TX"],"challenge":"Franki is a discovery app built on video recommendations from creators-think Yelp meets TikTok for restaurants and experiences. You'll own the social strategy and execution that drives both brand awareness and user acquisition for a fast-moving startup in a hot category.","objectives3m":["Audit current social presence and establish baseline metrics (follower growth, engagement rate, reach) across Instagram and TikTok","Develop and ship Franki's core content pillars and posting calendar (3-4 pillars, 4-week calendar minimum)","Launch first 2-3 branded short-form video campaigns with creator collabs and measure performance","Build and onboard 5-10 creator partners for ongoing content collaboration"],"objectives6m":["Grow Instagram and TikTok audiences by 50%+ while maintaining or improving engagement rates","Establish Franki as a recognizable voice in local dining/discovery space through consistent, on-brand content","Drive measurable traffic and sign-ups from social channels (track UTM performance, attribution)","Ship 2+ major campaign initiatives tied to product launches or seasonal moments with documented ROI"],"kpis":[{"metric":"Follower Growth Rate","description":"Month-over-month growth % on Instagram and TikTok; target 8-12% MoM for a growing brand."},{"metric":"Engagement Rate","description":"Likes + comments + shares / total followers; benchmark 2-4% for consumer apps."},{"metric":"Traffic to App","description":"Monthly unique clicks from social to landing page or app store; track via UTM parameters."},{"metric":"Video Completion Rate","description":"% of viewers who watch to end of short-form video; target 50%+ for TikTok/Reels."},{"metric":"User Acquisition Cost (UAC) from Social","description":"Cost per install/signup driven by social campaigns; optimize against company targets."}],"tools":["Instagram","TikTok","Meta Business Suite","CapCut or Adobe Premiere Pro","Figma or Canva","Later or Buffer","Google Analytics","Sprout Social or Hootsuite"],"team":{"manager":"Director of Marketing","current":"Co-owning strategy with Director of Marketing; hands-on solo execution on content and publishing","hiring":"New role, building out social function"},"compensation":{"salary":"$90K-$130K base","variable":null,"equity":"Likely equity stake as early-stage startup (not specified; negotiate)","remote":"On-site in Austin, TX (fully in-office)"},"benefits":["Competitive compensation and benefits package","Equity stake in growing company","High ownership and measurable impact on product and brand","Creative freedom with clear goals and accountability","Fast-moving team culture with execution-focused ethos","Exposure to creator economy and dining/discovery space"],"company":{"about":"Franki is a discovery and rewards app that helps people find great local restaurants, bars, and experiences through short-form video recommendations from creators. The platform closes the loop with rewards when users spend, sitting at the intersection of discovery, content, and community. It's a fast-moving startup focused on reducing decision fatigue and building trust through real experiences.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Fast-moving, high-ownership team that values creativity and execution. Strategy and execution both matter; shipping consistently is non-negotiable. Open to strong ideas from team members who can make them happen."},"forYouIf":["You've grown Instagram and TikTok audiences from scratch or scaled them significantly at a consumer brand or app (5-7 years proven)","You're hands-on with short-form video: you can concept, script, film, edit, and direct talent-or at minimum, oversee production confidently","You thrive in ambiguity and move fast; you're comfortable shipping imperfect, iterating based on data and trends","You're genuinely passionate about food, dining, discovery, or community-not just working on any social account","You can operate independently while collaborating closely with product, marketing, and creator partners"],"wontWorkIf":["You need a fully remote setup or flexibility-this is on-site only in Austin","You're looking for a pure strategy role; this is 60% hands-on execution (content creation, posting, optimization) and 40% strategy","You're not comfortable being on camera or directing others on-camera-some content will require your presence or direction","You prefer a structured, risk-averse environment; Franki moves fast and expects you to own decisions and ship quickly"],"interviewProcess":[{"step":"Initial screening call","detail":"Conversation with recruiter or hiring manager about background, social media experience, and growth mindset (15-20 min)"},{"step":"Portfolio/case study review","detail":"Share 2-3 campaigns or accounts you've grown; be ready to discuss strategy, execution, results, and what you'd do differently"},{"step":"Take-home creative brief","detail":"Franki will likely send a short content challenge or brief (e.g., concept 3 TikTok ideas for a new feature) to assess creative instincts"},{"step":"Team interview","detail":"Meet with Director of Marketing and possibly product/founder to discuss strategy, collaboration style, and fit with fast-moving culture"}]}

[Apply →](https://www.linkedin.com/jobs/view/sr-social-media-manager-at-franki-4385521761?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empregos/social-media/franki/sr-social-media-manager-franki