---
type: JobPosting
title: Global Product Marketing & Brand Campaign Manager M/F
company: Zimmermann
category: product-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: Paris, Île-de-France, France
salaryMin: 85000
salaryMax: 120000
salaryCurrency: EUR
market: FRANCE
postedAt: 2026-05-29
canonical: "https://www.growthtalent.org/empregos/product-marketing/zimmermann/global-product-marketing-brand-campaign-manager-m-f-zimmermann"
---

# Global Product Marketing & Brand Campaign Manager M/F

**Zimmermann** · Paris, Île-de-France, France

<!--rich-->{"tags":["Luxury Fashion","Product Marketing","Global Campaigns","Paris","On-site","$85K-$120K","Manager"],"challenge":"Zimmermann is a global luxury fashion brand needing a strategic Product Marketing & Brand Campaign Manager to orchestrate integrated campaigns across their annual calendar. You'll own end-to-end campaign planning, product storytelling, and cross-functional alignment to drive intentional coverage of priority collections across all channels.","objectives3m":["Audit current global marketing calendar and identify 3-4 strategic brand moments for Q1-Q2; develop integrated campaign briefs with clear product curation and channel sequencing","Build deep product knowledge of current and upcoming collections; establish product advocacy framework and win approval from cross-functional stakeholders (Retail, Merchandising, Visual)","Create global campaign toolkit and briefs for Digital, PR, CRM, Social, and Media teams; ensure alignment on tone, visuals, product priorities, and timelines","Establish baseline performance metrics across key channels and markets; implement tracking dashboard for campaign performance"],"objectives6m":["Execute 4-6 major integrated campaigns (seasonal launches, brand moments, runway shows) from briefing through post-campaign reporting and optimization learnings","Drive 25%+ improvement in product representation balance across channels based on category priorities; track hero story performance vs. planned KPIs","Build regional localization framework that scales; support 3+ regional teams with cultural relevance guidance while maintaining brand consistency","Deliver quarterly business reviews with performance insights, optimization recommendations, and budget efficiency analysis to leadership"],"kpis":[{"metric":"Campaign Performance vs. Plan","description":"Track integrated campaign results across channels (engagement, coverage, conversion) vs. briefed objectives and competitive benchmarks."},{"metric":"Product Category Representation","description":"Monitor balanced coverage of priority styles and categories across all touchpoints; measure narrative share-of-voice by collection priority."},{"metric":"Cross-Channel Alignment Score","description":"Assess consistency of messaging, timing, and product curation across Digital, PR, Social, CRM, and Retail channels quarterly."},{"metric":"Time-to-Execution & Budget Efficiency","description":"Measure campaign delivery timelines against plan and budget spend per campaign activation across all initiatives."}],"tools":["Campaign management platform (Asana/Monday/Workfront)","Brand asset management system (DAM)","Analytics dashboard","CRM platform","Social listening tools","Email marketing platform","Design/creative tools"],"team":{"manager":"Global Marketing Director or CMO (not specified)","current":"Campaign Strategist (Australia), Channel leads (Digital, PR, CRM, Media, Social), Merchandising, Retail, Visual Merchandising teams","hiring":"New role or potential backfill (not specified)"},"compensation":{"salary":"$85K-$120K base","variable":null,"equity":null,"remote":"On-site, Paris, Île-de-France"},"benefits":["Luxury brand discount (typical in fashion)","Flexible work arrangements within on-site model","Professional development & marketing training budget","Exposure to global luxury retail ecosystem","Cross-cultural team collaboration across EMEA and APAC"],"company":{"about":"Zimmermann is a global luxury fashion brand known for high-end ready-to-wear, swimwear, and accessories. The company operates across multiple channels including retail, e-commerce, and wholesale, with a strong brand presence in fashion capitals.","founded":null,"headcount":null,"funding":null,"customers":"Luxury fashion consumers, multi-brand retailers, direct retail","culture":"Strategic, cross-functional, product-led, brand-protective"},"forYouIf":["You've delivered 6+ years of integrated global campaigns in luxury/premium fashion or high-end retail brands","You obsess over product storytelling and can advocate for clear product logic in noisy planning forums","You're a natural coordinator who thrives managing multiple stakeholders (channel leads, merchandising, retail, external partners) simultaneously","You combine strategic thinking with execution rigor-comfortable with both 12-month planning and real-time optimization","You understand luxury brand positioning and know how to maintain tone-of-voice and visual consistency across geographies"],"wontWorkIf":["You need remote flexibility-this is on-site in Paris only","You prefer tactical execution over strategic planning; this role is 60% planning, 40% hands-on delivery","You've only worked in mass-market or DTC; luxury fashion dynamics are fundamentally different (approval cycles, stakeholder complexity, brand guardianship)"],"interviewProcess":[{"step":"Initial Screen","detail":"Phone conversation on luxury marketing background, campaign examples, and cross-functional collaboration style"},{"step":"Portfolio Review","detail":"Deep dive on 2-3 integrated campaigns you led: scope, stakeholders, challenges, results, learnings"},{"step":"Stakeholder Round","detail":"Conversations with Global Marketing Director, Channel Leads, and potentially Merchandising/Retail partners on alignment and execution capability"},{"step":"Case Study/Workshop","detail":"Develop a campaign brief or marketing plan for a hypothetical Zimmermann seasonal moment (not specified)"}]}

---

Canonical: https://www.growthtalent.org/empregos/product-marketing/zimmermann/global-product-marketing-brand-campaign-manager-m-f-zimmermann