Head of Developer Product Marketing

Accountabilities:

• Develop and lead the overall product marketing strategy, ensuring alignment between product initiatives, community engagement, content efforts, and business objectives.

• Define positioning, messaging, and differentiation for developer-focused products, platforms, protocols, and technical solutions.

• Create and execute go-to-market strategies for product launches, feature releases, and major ecosystem milestones.

• Establish measurable KPIs and performance frameworks to optimize marketing investments and maximize business impact.

• Serve as the primary owner of external messaging, ensuring consistency, quality, and technical accuracy across all communication channels.

• Translate highly technical concepts into accessible and compelling narratives that resonate with developers and technical decision-makers.

• Lead editorial direction for blogs, social media, launch campaigns, documentation support, and developer-facing communications.

• Design scalable content systems, frameworks, templates, and processes that improve efficiency and maintain content quality at scale.

• Partner with business development teams to support developer acquisition, onboarding, engagement, and long-term adoption.

• Build and execute campaigns that grow developer communities and increase awareness of technical products and solutions.

• Analyze marketing performance, track campaign effectiveness, and continuously optimize strategies based on data-driven insights.

• Implement and manage AI-powered marketing workflows, automation systems, and content operations that improve speed, scalability, and operational efficiency.

Requirements:

• Passion for emerging technologies, developer ecosystems, digital payments, and open technical communities.

• 5+ years of experience in product marketing, developer marketing, technical marketing, or related functions within technology-focused organizations.

• Proven experience marketing developer platforms, APIs, infrastructure products, technical tools, or software ecosystems.

• Strong technical aptitude with the ability to understand and communicate complex concepts to developer and engineering audiences.

• Exceptional writing, editing, and storytelling skills with a focus on clarity, technical accuracy, and audience engagement.

• Demonstrated ability to develop positioning frameworks, messaging strategies, and successful go-to-market initiatives.

• Experience building scalable marketing systems, operational processes, and content frameworks that enable team efficiency.

• Strong analytical mindset with experience defining KPIs, measuring performance, and optimizing campaigns based on data.

• Hands-on experience leveraging AI-powered tools and workflows to enhance content creation, marketing operations, and productivity.

• Ability to operate independently, manage ambiguity, and build effective programs without extensive existing structures.

• Excellent cross-functional collaboration skills with experience coordinating efforts across product, engineering, content, and commercial teams.

• Familiarity with developer communities, technical content distribution channels, and platforms where developers discover and evaluate tools.

• Experience within fintech, payments, open-source technologies, AI, or high-growth technology environments is highly desirable.

• Strong understanding of social media strategy and community engagement for technical audiences is preferred.

Benefits:

• Fully remote work environment with flexibility to work across U.S. time zones.

• Opportunity to shape marketing strategy and developer adoption for innovative technology products.

• High-impact leadership role with significant visibility across product and business functions.

• Collaborative environment working alongside experienced technical, product, and business leaders.

• Exposure to cutting-edge technologies, developer ecosystems, and emerging market opportunities.

• Significant autonomy to build processes, strategies, and marketing systems from the ground up.

• Professional growth opportunities within a fast-growing and innovation-driven organization.

• Access to advanced AI tools and modern marketing technologies.

• Flexible work culture that values creativity, experimentation, and continuous learning.

• Opportunity to make a meaningful impact on the adoption of transformative technologies and global digital infrastructure.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1