---
type: JobPosting
title: Head of Product & Technical Marketing – Optical Communications
company: YO IT Consulting
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 220000
salaryMax: 280000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://yohrconsultancy.hiresome.ai/apply_form/head-of-product-technical-marketing-–-optical-communications-69b147691b2592d55a84019c?utm_source=linkedin"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/yo-it-consulting/head-of-product-technical-marketing-optical-communications-yo-it-consulting"
---

# Head of Product & Technical Marketing – Optical Communications

**YO IT Consulting** · San Francisco, CA

<!--rich-->{"tags":["VP-Level","On-Site SF","$220K-$280K","B2B SaaS","Optical Comms","Technical Marketing","Leadership"],"challenge":"YO IT Consulting is building next-gen coherent optical communication systems (800G, 1.6T+) powering AI data infrastructure. You'll own all marketing-from positioning through demand gen-for deeply technical semiconductor/telecom solutions in a high-growth startup environment.","objectives3m":["Define and launch global positioning strategy for coherent DSP ASICs, establishing clear differentiation vs. competitors","Audit competitive landscape and create detailed market requirements documents (MRDs) aligned with product roadmap","Build marketing team structure (roles, budget allocation) and establish OKRs for demand generation and brand awareness","Deliver technical marketing collateral (white papers, datasheets, product briefs) for initial product launches"],"objectives6m":["Execute go-to-market strategy for new product launches with measurable pipeline contribution ($X pipeline generated)","Establish YO IT as thought leader via analyst relations, conference presence, and PR coverage in optical/telecom press","Scale demand generation (digital, ABM, events) with clear attribution to sales pipeline and win rates","Hire and onboard 3-4 core marketing team members (product marketing, demand gen, enablement) and achieve team productivity baseline"],"kpis":[{"metric":"Pipeline Generated","description":"Marketing-attributed pipeline in dollars from demand generation campaigns, ABM, and events"},{"metric":"Product Launch Velocity","description":"Time from launch readiness to market with measured sales velocity and early customer adoption"},{"metric":"Brand Awareness (Optical/Telecom)","description":"Share of voice vs. competitors, analyst mentions, conference presence, and earned media reach"},{"metric":"Sales Enablement Adoption","description":"Sales team utilization of marketing collateral, messaging, and objection-handling docs; ramp time to productivity"},{"metric":"Marketing ROI by Channel","description":"Cost per pipeline dollar for digital, events, PR, and ABM-optimize spend allocation monthly"},{"metric":"Win Rate Impact","description":"Correlation between marketing-enabled deals vs. non-enabled; measure message/positioning influence"}],"tools":["Salesforce / HubSpot","Google Analytics / Heap","LinkedIn Sales Navigator / Apollo","Marketo / Pardot","Drift / Gong","Figma","Looker / Tableau"],"team":{"manager":"CEO","current":"Building from scratch or inheriting small team-details TBD","hiring":"New role; will hire 3-4 direct reports (product marketing, demand gen, sales enablement, content)"},"compensation":{"salary":"$220K-$280K base","variable":"Bonus structure (15-25% typical for VP role)","equity":"Stock options typical for startup, vesting over 4 years","remote":"On-site, San Francisco, CA (Full-time)"},"benefits":["Equity upside in fast-growing optical comms startup","H1-B sponsorship available","Direct CEO reporting with executive influence on product and strategy","Industry leadership opportunity (800G, 1.6T optical systems powering AI infra)"],"company":{"about":"YO IT Consulting specializes in advanced coherent optical communication technologies and DSP ASICs for next-generation data infrastructure. They're targeting hyperscalers and network OEMs building 800G+ systems for AI/ML workloads. Founded to address the optical/semiconductor gap in coherent transceiver design.","founded":null,"headcount":null,"funding":null,"customers":"Hyperscalers, network OEMs, system integrators (implied)","culture":null},"forYouIf":["You've shipped 2+ technical B2B products in semiconductor, telecom, or optical comms and can speak DSP/modulation credibly","You've built and scaled marketing teams from scratch; you own strategy AND execution, not just delegation","You thrive with complex, deeply technical buying cycles and translating 10G+ optical systems into compelling narratives","You're energized by startups with real IP and real customers-not pre-revenue noise"],"wontWorkIf":["You need remote flexibility; this is on-site SF only","You lack 5+ years hands-on coherent optics or DSP experience-you'll lose credibility with engineering and customers immediately","You default to generic marketing templates; this requires technical depth and bespoke positioning","You want stability; pre-Series B/C startups in hard-tech semiconductor require execution under uncertainty"],"interviewProcess":[{"step":"Initial Screening","detail":"Recruiter call on background, coherent optics experience, and marketing philosophy (30 min)"},{"step":"CEO / Founder Deep Dive","detail":"Strategy alignment, product vision, and your go-to-market approach for 800G+ systems (60 min)"},{"step":"Technical + Sales Leadership Panel","detail":"Engineering lead and VP Sales assess your technical credibility, product marketing rigor, and alignment (60 min)"},{"step":"Case Study / Strategy Project","detail":"Present competitive positioning and GTM strategy for a flagship product launch (take-home, 4-5 hours)"},{"step":"Final Round + Offer","detail":"Full team lunch / dinner; offer discussion and equity terms"}]}

[Apply →](https://yohrconsultancy.hiresome.ai/apply_form/head-of-product-technical-marketing-–-optical-communications-69b147691b2592d55a84019c?utm_source=linkedin)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/yo-it-consulting/head-of-product-technical-marketing-optical-communications-yo-it-consulting