--- type: JobPosting title: Associate Director, Influencer & Creator Marketing company: Wpromote companyWebsite: "https://wpromote.com" category: growth-marketing seniority: DIRECTOR contractType: FULL_TIME remote: REMOTE location: Remote, United States market: USA postedAt: 2026-09-17 applyUrl: "https://jobs.lever.co/wpromote/c0c675c8-9d64-4b37-8752-614a22c6007d/apply" canonical: "https://www.growthtalent.org/empregos/growth-marketing/wpromote/associate-director-influencer-creator-marketing-wpromote" --- # Associate Director, Influencer & Creator Marketing **Wpromote** · Remote, United States ## You Will Be - Providing strategic oversight and quality control across a portfolio of influencer and creator accounts, ensuring strategy, execution, measurement, and client communication meet Wpromote's standards. - Coaching and leading by example, supporting with other team members through account guidance, campaign QAs, and support navigating complex client and executional challenges. - Potential to directly manage team members, including regular performance conversations, development planning, and career pathing. - Managing a select book of enterprise-level clients directly, serving as a senior strategic partner and building trusted relationships with client stakeholders. - Leading the development of full-funnel influencer and creator strategies rooted in client business objectives, audience insights, cultural relevance, creative opportunity, platform behavior, and measurable KPIs. - Staying hands-on across the campaign lifecycle and stepping in when needed to guide or troubleshoot creator discovery and vetting, outreach, negotiation, contracting, briefing, content review, approvals, launch, optimization, and reporting. - Overseeing the onboarding of new accounts and major campaign workstreams, ensuring thoughtful staffing, clear ways of working, strong strategic foundations, and a smooth transition into ongoing management. - Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting recommendations, and strengthening account relationships. - Using creator, content, audience, media, and business-performance data to identify insights, optimize programs, forecast opportunities, and translate results into clear executive-ready stories. - Partnering with Paid Social, Performance Creative, Brand and Experiential, Client Strategy, Analytics, Paid Search, Programmatic, Affiliate, and other teams to integrate influencer and creator marketing into broader plans. - Guiding paid amplification and creator-content integration strategies, including usage rights, allowlisting/partnership ads, creative testing, and the handoff of creator assets into paid media workflows. - Supporting the operational and financial health of assigned accounts and teams, including scopes, budgets, fee considerations, forecasting, billing inputs, staffing, and utilization. - Helping evolve influencer and creator best practices, QA processes, measurement approaches, campaign workflows, documentation, and AI-enabled tools that make the practice faster, sharper, and more scalable. - Maintaining and refining knowledge-management infrastructure, including training materials, onboarding resources, templates, and process documentation. - Leading trainings and internal discussions, contributing to thought leadership, and participating in internal or public speaking opportunities. - Identifying critical client, campaign, or team issues and escalating them to leadership in a timely, solutions-oriented way. - Partnering with sales and client-growth teams on audits, decks, scopes, pitches, and expansion opportunities for prospective and existing clients. - Participating in select client meetings, productions, activations, or team gatherings; occasional travel may be required. ## You Must Have - 5-7 years of influencer and creator marketing experience within an agency and/or in-house environment, including hands-on ownership of complex client programs. - At least 1 year of people-management experience, with a demonstrated ability to coach, develop, and motivate team members while maintaining accountability and high standards. - Deep experience developing and executing influencer and creator strategies across awareness, consideration, conversion, retention, content production, and paid amplification objectives. - Experience leading enterprise-level programs across multiple brands, business lines, regions, or stakeholder groups, with a strong understanding of how to bring clarity to complex scopes. - Strong command of end-to-end campaign operations, including creator discovery and vetting, audience analysis, outreach, negotiation, contracting, usage rights, content review, FTC compliance, launch, optimization, and reporting. - Experience managing relationships with creators, talent managers, agencies, platforms, and vendors, including complex negotiations and enterprise scopes. - Strong measurement and analytical skills, including the ability to establish KPIs, interpret creator and content performance, identify meaningful insights, and connect program results to broader business objectives. - Experience with influencer marketing platforms such as CreatorIQ, GRIN, Aspire, Tagger, Fohr, or similar, plus working knowledge of web and social analytics tools. - A strong understanding of major and emerging platforms, including TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, Reddit, Amazon, Twitch, X, and creator-commerce ecosystems. - Working knowledge of paid social and creator media integration, including allowlisting/partnership ads, paid usage, content testing, and performance optimization. - Excellent client-service, presentation, and executive communication skills, with the ability to translate complex information into clear recommendations and compelling stories. - Strong project-management and organizational skills, with the judgment to prioritize competing needs and make autonomous decisions in fast-moving environments. - Experience contributing to account growth, scope development, strategic audits, and/or new-business pitches. - Strong working knowledge of Google Workspace, Excel or Google Sheets, Google Slides, Asana, or similar tools. - Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related discipline, or equivalent practical experience. ## Nice to Have - Experience with creator-led commerce, affiliate programs, TikTok Shop, Amazon, or other social-commerce ecosystems. - Experience integrating influencer and creator marketing with experiential, brand creative, performance creative, retail media, lifecycle/email, SEO, or broader cross-channel planning. - Working knowledge of advanced measurement approaches such as brand lift, conversion lift, incrementality testing, matched-market testing, or media-mix analysis. - Experience with UGC production, creator content systems, and iterative creative testing for paid media. - Experience using AI-enabled research, workflow, reporting, or creative-analysis tools. - Experience leading programs in regulated industries or across multiple markets with nuanced compliance requirements. [Apply →](https://jobs.lever.co/wpromote/c0c675c8-9d64-4b37-8752-614a22c6007d/apply) --- Canonical: https://www.growthtalent.org/empregos/growth-marketing/wpromote/associate-director-influencer-creator-marketing-wpromote