---
type: JobPosting
title: Director - Marketing Strategy and Growth
company: Virtusa
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Fremont, CA
salaryMin: 180
salaryMax: 240
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://www.virtusa.com/careers/us/fremont/others/director-marketing-strategy-and-growth/job-237930?source=taleo"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/virtusa/director-marketing-strategy-and-growth-virtusa"
---

# Director - Marketing Strategy and Growth

**Virtusa** · Fremont, CA

<!--rich-->{"tags":["Director-Level","Marketing Strategy","Growth Leadership","On-site","$180K-$240K","Full-time"],"challenge":"Virtusa needs a marketing visionary to architect growth strategy from the ground up. You'll shape brand positioning, demand generation, and go-to-market initiatives while building a high-performing team that actually moves revenue needles.","objectives3m":["Audit current marketing tech stack, identify gaps, and establish baseline metrics across all channels","Develop and present 12-month marketing strategy roadmap aligned to revenue targets and executive priorities","Build and hire initial marketing leadership team (likely 1-2 direct reports depending on structure)","Launch first demand generation campaign with clear attribution and ROI targets"],"objectives6m":["Execute 2+ integrated campaigns (digital + brand) with 30%+ lift in pipeline or engagement metrics","Establish repeatable, data-driven marketing playbook for customer acquisition and retention","Achieve 85%+ alignment score on marketing initiatives with sales and product leadership","Scale marketing team to full operational capacity and deliver 50% improvement in marketing-sourced pipeline"],"kpis":[{"metric":"Marketing-Sourced Pipeline","description":"Track percentage of total pipeline directly attributed to marketing programs."},{"metric":"CAC (Customer Acquisition Cost)","description":"Monitor cost per new customer across channels to ensure ROI targets are met."},{"metric":"Campaign ROI","description":"Measure return on investment for all major marketing initiatives with channel-level breakdown."},{"metric":"Brand Awareness Metrics","description":"Track aided/unaided brand recall, share-of-voice, and competitive positioning shifts."},{"metric":"Lead Quality Score","description":"Monitor sales-accepted lead rate and conversion velocity to ensure quality not just volume."}],"tools":["Marketo/HubSpot","Salesforce CRM","Google Analytics 4","LinkedIn Campaign Manager","Tableau/Looker","SEMrush/Ahrefs","Slack","Monday.com/Asana"],"team":{"manager":"Chief Revenue Officer or Chief Executive Officer (likely)","current":"Unknown, but you'll be building from ground up or restructuring existing team","hiring":"Director role (new or backfill) with capacity to hire 2-4 direct reports immediately"},"compensation":{"salary":"$180K-$240K base","variable":"10-20% performance bonus likely","equity":"Possible equity if private or post-Series funding","remote":"On-site in Fremont, CA (no remote flexibility indicated)"},"benefits":["Health insurance (medical, dental, vision)","401(k) with potential company match","Professional development budget","Flexible PTO policy","Leadership development programs"],"company":{"about":"Virtusa is a digital engineering and IT services company (implied by size and structure). They operate in a competitive tech/consulting space and need a marketing overhaul to compete effectively in their market.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":null},"forYouIf":["You've successfully led marketing teams at scale and proven ability to build from scratch or restructure underperforming functions","You're fluent in marketing analytics, conversion optimization, and can tie every campaign back to revenue impact","You want hands-on strategic control and executive influence, not just tactical execution","You thrive in ambiguity-this role requires you to define the vision, not just execute someone else's"],"wontWorkIf":["You need remote work flexibility or West Coast location is a dealbreaker","You're uncomfortable building/managing teams or prefer individual contributor work","You lack experience in B2B or high-complexity sales cycles (Virtusa is likely B2B services)"],"interviewProcess":[{"step":"Initial Screen","detail":"Recruiter call on background, growth philosophy, and on-site logistics"},{"step":"Strategy Case Study","detail":"Present your approach to a hypothetical marketing challenge; expect questions on metrics and prioritization"},{"step":"Executive Interviews","detail":"Meet with C-suite (likely CEO/CRO) to discuss vision alignment and cultural fit"},{"step":"Team Meeting","detail":"Meet potential direct reports or cross-functional partners to assess working relationship"}]}

[Apply →](https://www.virtusa.com/careers/us/fremont/others/director-marketing-strategy-and-growth/job-237930?source=taleo)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/virtusa/director-marketing-strategy-and-growth-virtusa