---
type: JobPosting
title: Head of Direct Marketing- Credit Card Acquisitions
company: U.S. Bank
category: growth-marketing
seniority: C_LEVEL
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://careers.usbank.com/global/en/job/UBNAGLOBAL20260004234EXTERNALENGLOBAL/Head-of-Direct-Marketing-Credit-Card-Acquisitions?utm_source=linkedin&utm_medium=phenom-feeds"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/u-s-bank/head-of-direct-marketing-credit-card-acquisitions-u-s-bank"
---

# Head of Direct Marketing- Credit Card Acquisitions

**U.S. Bank** · New York, NY

<!--rich-->{"tags":["Credit Card Acquisition","Direct Marketing","VP-Level","Full-Funnel","On-Site NYC","$180K-$220K"],"challenge":"U.S. Bank is scaling credit card acquisition across consumer, SMB, and partner portfolios. You'll own the complete direct marketing funnel-from audience modeling to paid media to conversion optimization-driving profitable growth at enterprise scale.","objectives3m":["Map current acquisition funnel across all channels (paid digital, direct mail, email, affiliate); identify performance gaps and quick wins","Establish baseline KPI dashboards tracking CAC, conversion rates, and ROI by audience segment and channel","Conduct full audit of deepening vs. prospecting models; recommend AI/analytics upgrades to existing segmentation","Align with creative center of excellence on messaging strategy for Q2-Q3 campaign calendar"],"objectives6m":["Launch 2-3 high-impact prospecting campaigns across ConnectedTV, paid social, and direct mail with 15%+ improvement vs. prior year baseline","Rebuild audience targeting framework using advanced segmentation; implement new AI-driven propensity models for credit card holders","Optimize site conversion funnel; A/B test landing pages and application flow to lift application completion rate by 8%+","Build and mentor direct reports; establish weekly stakeholder cadence with underwriting, product, and analytics teams"],"kpis":[{"metric":"Customer Acquisition Cost (CAC)","description":"Track blended CAC across all channels; benchmark against industry standard and prior year trends."},{"metric":"Conversion Rate by Channel","description":"Monitor application-to-approval conversion across paid digital, direct mail, email, and organic channels."},{"metric":"Return on Ad Spend (ROAS)","description":"Measure revenue generated per dollar spent on paid media campaigns; optimize channel mix quarterly."},{"metric":"Funnel Velocity & Drop-Off Rate","description":"Track applicant flow from impression to approval; identify and fix conversion bottlenecks in real time."},{"metric":"Lifetime Value (LTV) by Cohort","description":"Assess long-term profitability of acquired customers; tie acquisition strategy to retention outcomes."}],"tools":["Google Analytics / Adobe Analytics","Salesforce Marketing Cloud","Segment / Customer Data Platform","Tableau / Looker","Python / R for modeling","Paid media platforms (Google Ads, Meta, LinkedIn, DV360)","Email marketing (Klaviyo or similar)","A/B testing tools"],"team":{"manager":"EVP or Chief Marketing Officer (Credit Cards)","current":"3-5 direct reports managing digital media, direct mail, analytics, and audience strategy; cross-functional partnerships with product, underwriting, creative","hiring":"Backfill; team structure may be refined on hire"},"compensation":{"salary":"$180K-$220K base","variable":"15-20% annual bonus tied to acquisition targets and ROI","equity":null,"remote":"On-site, New York, NY. U.S. Bank expects VP-level leadership presence in office 4-5 days/week."},"benefits":["Health, dental, vision coverage with HSA","401(k) with employer match","Paid time off (25+ days) + parental leave","Tuition reimbursement and professional development budget","Flexible spending accounts and wellness programs"],"company":{"about":"U.S. Bank is a top-10 US financial services firm with ~75,000 employees, serving millions of consumers and businesses. The Credit Card division is a major growth engine, competing with Chase, Amex, and Citi in consumer and SMB segments.","founded":1863,"headcount":75000,"funding":"Public (USB); no venture funding","customers":"Millions of retail and business customers across US","culture":"Large enterprise with structured decision-making; emphasis on compliance, risk management, and data-driven growth; collaborative cross-functional teams"},"forYouIf":["You've led acquisition campaigns at scale in financial services or direct marketing (10+ years, 5+ in management)","You're fluent in full-funnel optimization: audience modeling, paid media mix, landing page testing, email, direct mail, affiliate","You live and breathe CAC, ROAS, LTV, and conversion funnels; you can translate metrics into strategy for stakeholders","You thrive in large, regulated organizations where compliance and stakeholder alignment matter as much as performance"],"wontWorkIf":["You've never managed credit card, lending, or regulated financial product acquisition; banking compliance will slow you down","You're uncomfortable with on-site/hybrid work in NYC or unwilling to report in-person regularly","You lack hands-on experience with audience segmentation, paid digital, and direct mail; this is not a pure strategy role"],"interviewProcess":[{"step":"Initial Screen (30 min)","detail":"Recruiter confirms background in credit card acquisition, leadership experience, and geographic fit."},{"step":"Manager Conversation (60 min)","detail":"Hiring manager digs into funnel optimization wins, team building, and strategic approach to blending acquisition channels."},{"step":"Panel Interview (90 min)","detail":"Meet with analytics lead, creative partner, and cross-functional stakeholder; case study on acquisition strategy and metrics."},{"step":"Executive Round (45 min)","detail":"VP or CMO conversation on vision for credit card growth, regulatory awareness, and long-term roadmap."},{"step":"Offer & Background Check","detail":"Standard financial services vetting; reference calls; offer timeline typically 2-3 weeks post-interview."}]}

[Apply →](https://careers.usbank.com/global/en/job/UBNAGLOBAL20260004234EXTERNALENGLOBAL/Head-of-Direct-Marketing-Credit-Card-Acquisitions?utm_source=linkedin&utm_medium=phenom-feeds)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/u-s-bank/head-of-direct-marketing-credit-card-acquisitions-u-s-bank