---
type: JobPosting
title: Director of Digital Marketing and eCommerce
company: Trinchero Family Estates
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Napa, CA
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://jobs.tfewines.com/job/Napa-Director-of-Digital-Marketing-and-eCommerce-CA-94558/1349506100/?utm_source=LINKEDIN&utm_medium=referrer?idpartenaire=132"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/trinchero-family-estates/director-of-digital-marketing-and-ecommerce-trinchero-family-estates"
---

# Director of Digital Marketing and eCommerce

**Trinchero Family Estates** · Napa, CA

<!--rich-->{"tags":["Director-Level","eCommerce","Digital Strategy","Wine & Spirits","On-Site","$180K-$240K","Team Leadership"],"challenge":"Trinchero Family Estates is a major wine and spirits portfolio owner looking for a strategic leader to modernize their digital ecosystem across multiple brands. You'll architect the complete digital transformation-from DTC eCommerce to B2B channels to retail media-while building and mentoring a high-performing team from the ground up.","objectives3m":["Audit current digital ecosystem across all brands and channels; identify top 3 strategic gaps and quick wins","Establish digital KPI framework and reporting cadence aligned to revenue, ROAS, and conversion metrics","Build and onboard core digital leadership team; define org structure and hiring plan","Develop 12-month digital roadmap including AI adoption strategy and channel optimization priorities"],"objectives6m":["Launch optimized B2C and B2B eCommerce experiences with measurable uplift in conversion and AOV","Implement data analytics foundation enabling real-time decision-making across paid/organic channels","Establish retail media and digital trade strategy reducing resource waste and improving ROI","Execute first wave of digital transformation initiatives with documented business impact"],"kpis":[{"metric":"Digital Revenue & ROAS","description":"Track eCommerce sales, marketplace performance, and return on ad spend across all paid channels."},{"metric":"Conversion Rate & AOV","description":"Monitor B2C and B2B funnel health, cart abandonment, and average order value improvements."},{"metric":"Reach & Engagement","description":"Measure social, content, and influencer campaign performance against awareness and loyalty targets."},{"metric":"Team Performance & Retention","description":"Track direct report satisfaction, capability development, and team stability."}],"tools":["Google Analytics / Data Analytics Platform","Paid Media (Facebook, Google Ads, Programmatic)","eCommerce Platform (Shopify or similar)","CDP / Marketing Automation","Social Media Management","Retail Media Networks","AI/ML Tools","CRM"],"team":{"manager":"VP of Marketing or CMO (implied)","current":"Digital marketing, eCommerce, paid media, social, content, and influencer teams (size not specified)","hiring":"Building and expanding team; backfill and new roles expected"},"compensation":{"salary":"$180K-$240K base","variable":null,"equity":null,"remote":"On-site, Napa, CA full-time"},"benefits":["Executive-level health and wellness benefits","Professional development and leadership training","Wine and spirits industry insider access","Flexible PTO and work flexibility where appropriate","Competitive 401(k) matching","Performance-based bonus structure"],"company":{"about":"Trinchero Family Estates is a major wine and spirits portfolio owner managing multiple established brands. The company is investing in digital transformation to modernize how it engages consumers and operates B2B channels.","founded":null,"headcount":null,"funding":null,"customers":"Direct-to-consumer wine buyers, retailers, on-premise establishments, B2B wholesale partners","culture":null},"forYouIf":["You've built or scaled eCommerce and digital programs in CPG, beverage, or retail (not just agency-side)","You're fluent in data analytics and can translate metrics into strategy, not just report dashboards","You've led cross-functional teams and influenced up-managing complexity across brands, channels, and legacy systems","You genuinely enjoy mentoring and building team capability, not just executing tactics","You're ready to own digital transformation end-to-end, from strategy through execution to optimization"],"wontWorkIf":["You need remote flexibility; this is on-site in Napa-not negotiable","You're looking for a hands-on IC role; this is pure leadership and strategy","You've only worked in fast-moving tech or DTC pure-plays and expect startup speed in a traditional org","You can't articulate how digital drives actual business revenue and profit, not just vanity metrics"],"interviewProcess":[{"step":"Initial Screening","detail":"Hiring manager or recruiter reviews background, asks about digital transformation experience and team building"},{"step":"Strategic Case Study","detail":"Present a digital strategy or transformation you've led; discuss metrics, challenges, and impact"},{"step":"Executive Panel","detail":"Meet with VP Marketing, cross-functional stakeholders; discuss vision, leadership philosophy, organizational strategy"},{"step":"Final Interview","detail":"Executive leadership or board-level conversation on cultural fit and long-term vision"}]}

[Apply →](https://jobs.tfewines.com/job/Napa-Director-of-Digital-Marketing-and-eCommerce-CA-94558/1349506100/?utm_source=LINKEDIN&utm_medium=referrer?idpartenaire=132)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/trinchero-family-estates/director-of-digital-marketing-and-ecommerce-trinchero-family-estates