---
type: JobPosting
title: Head of Marketing
company: Sinay
companyWebsite: "https://sinay.ai/fr/"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: Caen, FR
market: FRANCE
postedAt: 2026-06-09
applyUrl: "https://www.welcometothejungle.com/en/companies/sinay/jobs/head-of-marketing"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/sinay/head-of-marketing-sinay"
---

# Head of Marketing

**Sinay** · Caen, FR

Join Sinay as the Head of Marketing, where you will lead the global marketing strategy to drive sustainable growth. You will build a performance-driven marketing function focused on key performance indicators, pipeline generation, product adoption, and brand experience. Your responsibilities will include defining and executing the marketing strategy, developing a hybrid sales-led and product-led approach, leading and growing the marketing team, and collaborating closely with sales, product, and leadership teams.

### Key Missions

### Profile

- Proven experience in B2B marketing within tech, SaaS, data or innovation-driven environments
- Strong ability to design and execute growth strategies combining SLG and PLG motions
- Data-driven mindset with the ability to define, track and act on key business and marketing KPIs
- Solid expertise in B2B positioning and content strategy across external and internal channels
- Strong execution mindset: able to operate at both strategic and hands-on levels
- Ability to align marketing with Sales and Product to drive measurable business impact
- Leadership experience with the ability to build, structure and scale a marketing team
- Strong ownership, prioritization and business-oriented thinking
- Fluent English

### Recruitment Process

- A phone interview with Guillaume (Talent Acquisition Manager).
- A few interviews with the Executive Team.

**Mission**

As Head of Marketing, you will lead Sinay’s global marketing strategy with one clear objective: driving sustainable growth through a strong combination of Sales-Led Growth (SLG) and Product-Led Growth (PLG).

You will build a performance-driven marketing function focused on KPIs, pipeline generation, product adoption, and brand experience, both externally and internally.

**Key Responsibilities**
- Define and execute Sinay’s global marketing strategy in alignment with business growth objectives.
- Develop and scale a hybrid SLG / PLG approach supporting both commercial performance and product adoption.
- Lead, structure, and grow the marketing team while fostering a high-performance, collaborative, and data-driven culture.
- Build, structure, and monitor key marketing KPIs: acquisition, conversion, activation, pipeline generation, CAC, ROI, engagement, retention, etc.
- Establish a strong data-driven culture with rigorous performance tracking and continuous optimization.
- Lead Sinay’s external content strategy across websites, SEO, campaigns, social media, customer stories, thought leadership, product and corporate content.
- Own internal marketing assets and sales enablement materials: commercial presentations, pitch decks, templates, demo assets, messaging, and training content.
- Collaborate closely with Sales, Product, and Leadership teams to ensure consistency and impact across the full customer journey.
- Strengthen and evolve Sinay’s brand positioning within an international, fast-growing tech environment.

### About Sinay
Plateforme digitale pour analyser et prédire des données maritimes.

[Apply →](https://www.welcometothejungle.com/en/companies/sinay/jobs/head-of-marketing)

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Canonical: https://www.growthtalent.org/empregos/growth-marketing/sinay/head-of-marketing-sinay