--- type: JobPosting title: Senior Director, Head of Marketing - Data Licensing and AI Services company: Shutterstock category: growth-marketing seniority: SENIOR contractType: FULL_TIME remote: ONSITE location: New York, NY salaryMin: 180000 salaryMax: 240000 salaryCurrency: USD market: USA postedAt: 2026-06-04 applyUrl: "https://careers.shutterstock.com/us/en/job/SHUTUSR0003074EXTERNALENUS/Senior-Director-Head-of-Marketing-Data-Licensing-and-AI-Services?utm_source=linkedin&utm_medium=phenom-feeds" canonical: "https://www.growthtalent.org/empregos/growth-marketing/shutterstock/senior-director-head-of-marketing-data-licensing-and-ai-services-shutterstock" --- # Senior Director, Head of Marketing - Data Licensing and AI Services **Shutterstock** · New York, NY {"tags":["B2B SaaS","Data & AI","On-site NYC","$180K-$240K","Head of Marketing","Demand Gen"],"challenge":"Shutterstock is building out a new Data Licensing and AI Services business and needs a seasoned marketing leader to own the go-to-market strategy from the ground up. You'll drive awareness, lead generation, and customer acquisition across multiple segments in a fast-moving AI/ML market.","objectives3m":["Define and present comprehensive GTM strategy for Data Licensing and AI Services business to leadership with addressable market analysis, competitive positioning, and initial 12-month roadmap","Establish marketing team structure, processes, and tech stack; onboard core team members and align with Revenue Lead on shared KPIs and bookings targets","Launch 2-3 high-impact awareness campaigns (content, partnerships, events) targeting initial customer segments with baseline performance metrics","Identify and begin cultivating 3-5 strategic channel partnerships and develop channel enablement framework"],"objectives6m":["Execute demand generation engine delivering qualified leads with clear attribution to pipeline and revenue impact; optimize conversion rates quarter-over-quarter","Build and scale thought leadership program: position internal executives as industry voices through speaking engagements, published content, and industry event presence","Develop and implement customer retention/lifecycle marketing strategy with measurable engagement and expansion revenue targets","Establish predictive analytics and reporting dashboard tracking MQLs, SQLs, CAC, LTV, and pipeline contribution; conduct quarterly strategy optimization reviews"],"kpis":[{"metric":"Pipeline Generated","description":"Total qualified pipeline created through marketing initiatives, tracked by source and attributed to revenue bookings targets."},{"metric":"Customer Acquisition Cost (CAC)","description":"Blended CAC across all channels and segments; track payback period and LTV:CAC ratio for profitability."},{"metric":"Lead Quality Score","description":"Percentage of marketing-qualified leads (MQLs) converting to sales-qualified leads (SQLs) and closed won deals."},{"metric":"Marketing-Influenced Revenue","description":"Total revenue influenced or directly attributed to marketing campaigns and initiatives; track as % of total bookings."},{"metric":"Brand Awareness & Consideration","description":"Unaided and aided brand awareness metrics within target customer segments; measured via surveys or third-party tracking."},{"metric":"Channel Partner Activation","description":"Number of active channel partners, partner-sourced leads, and revenue influenced through partner channel."}],"tools":["HubSpot or Marketo (marketing automation)","Google Analytics / Mixpanel (analytics and attribution)","Salesforce (CRM)","LinkedIn (B2B demand gen)","Content management systems (WordPress, etc.)","Event management platforms","SEO/SEM tools (Google Search Console, SEMrush or Ahrefs)"],"team":{"manager":"Chief Revenue Officer or VP Business Development for Data Licensing/AI Services","current":"Marketing team structure TBD; likely reports to/collaborates with Revenue Lead, Model Training Leadership, Shutterstock brand and operations teams","hiring":"New leadership hire building or restructuring marketing function for new business unit"},"compensation":{"salary":"$180K-$240K base","variable":"Likely 15-25% bonus tied to pipeline, revenue, and bookings targets","equity":"Possible; common for senior director roles at established tech companies","remote":"On-site, New York, NY"},"benefits":["Competitive health, dental, vision insurance","401(k) with company match","Equity options (likely)","Professional development and conference budget","Flexible work culture with on-site expectation"],"company":{"about":"Shutterstock is a leading creative platform with a massive library of digital assets. The company is now investing in a new Data Licensing and AI Services business to capitalize on the generative AI boom-selling training data and model optimization services to AI companies and enterprises. You're joining a mature company entering an explosive new market.","founded":2003,"headcount":3000,"funding":"Public (NYSE: SSTK)","customers":"Fortune 500s, creative agencies, generative AI companies, enterprises","culture":"Structured corporate environment with entrepreneurial expectations for new business units; collaborative cross-functional teams"},"forYouIf":["You've successfully built or led B2B marketing for SaaS, data, AI, or deep tech companies and understand complex sales cycles and enterprise buying","You're comfortable with ambiguity-this is a new business unit and you'll be defining the playbook from scratch without a proven template","You excel at cross-functional collaboration and can influence without authority; you enjoy partnering closely with sales, product, and leadership teams","You have hands-on data literacy and obsess over attribution, CAC, LTV, and pipeline metrics; you think in terms of growth levers and ROI"],"wontWorkIf":["You need full remote flexibility-this is on-site NYC","You prefer working within established, locked-in marketing processes; this role requires strategy, problem-solving, and change management","You haven't built demand generation engines or worked in B2B; consumer or service marketing backgrounds won't translate well here"],"interviewProcess":[{"step":"Initial Screen","detail":"Recruiter call covering background, GTM experience, and understanding of AI/data markets"},{"step":"Hiring Manager Interview","detail":"Deep dive on marketing strategy development, past campaign successes, metrics ownership, and cross-functional collaboration"},{"step":"Panel Interview (likely 3-4 rounds)","detail":"Meet with VP/C-level stakeholder for strategic alignment, Revenue Lead for goal alignment, peer marketing leader, and potentially product/partnerships"},{"step":"Case Study / Strategy Presentation","detail":"Develop a GTM strategy or demand gen plan for a hypothetical data licensing/AI services product; present findings and rationale"},{"step":"Executive Leadership Round","detail":"Final conversation with senior leadership on vision, execution readiness, and long-term strategy for the business"}]} [Apply →](https://careers.shutterstock.com/us/en/job/SHUTUSR0003074EXTERNALENUS/Senior-Director-Head-of-Marketing-Data-Licensing-and-AI-Services?utm_source=linkedin&utm_medium=phenom-feeds) --- Canonical: https://www.growthtalent.org/empregos/growth-marketing/shutterstock/senior-director-head-of-marketing-data-licensing-and-ai-services-shutterstock