---
type: JobPosting
title: Head of DTC - Supplements - US (Remote)
company: Scale Up Search
companyWebsite: "https://uk.linkedin.com/company/scale-up-search?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: United States
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-dtc-supplements-us-remote-at-scale-up-search-4389596815?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/scale-up-search/head-of-dtc-supplements-us-remote-scale-up-search"
---

# Head of DTC - Supplements - US (Remote)

**Scale Up Search** · United States

{"tags":["DTC Ecommerce","VP-Level","Supplements/VMS","Remote","$180K-$240K","Equity"],"challenge":"A fast-growing vitamins & supplements brand is looking for a battle-tested DTC leader to own their core growth engine. You'll build the strategy, team, and systems to scale revenue while optimizing unit economics in a competitive, high-growth market.","objectives3m":["Audit current DTC performance (CAC, LTV, repeat rate, AOV) and establish baseline KPI dashboards across all channels","Define 12-month DTC growth strategy with clear channel prioritization, customer segment targets, and revenue forecasts","Hire 2-3 key team members (growth manager, retention specialist, analytics lead) and establish weekly planning rhythms","Identify 3-5 quick wins on site conversion, email flows, or paid media efficiency to demonstrate early impact"],"objectives6m":["Launch optimized subscription program with 15%+ adoption rate and measurable improvement in LTV vs. one-time buyers","Scale paid media channels profitably with CAC:LTV ratio of 1:3+ across Facebook, Google, and emerging channels","Implement CDP and attribution system to track customer lifecycle accurately across email, SMS, loyalty, and repeat-purchase","Drive repeat purchase rate to 25%+ and AOV growth of 10-15% through merchandising, personalization, and lifecycle optimization"],"kpis":[{"metric":"Customer Acquisition Cost (CAC)","description":"Track paid media efficiency and payback period; optimize channel mix to maintain CAC:LTV ratio of 1:3 or better."},{"metric":"Lifetime Value (LTV) & Repeat Rate","description":"Measure subscription adoption, repeat purchase frequency, and average customer lifespan; target 25%+ repeat rate."},{"metric":"Average Order Value (AOV)","description":"Monitor product bundling, upsell effectiveness, and cart optimization; drive 10-15% growth via merchandising and personalization."},{"metric":"Conversion Rate & Site Performance","description":"Track homepage-to-purchase conversion, product page CTR, and checkout abandonment; target 2%+ overall conversion rate."},{"metric":"Subscription Metrics","description":"Monitor subscription adoption rate, churn, and cohort retention; track subscription LTV vs. one-time purchase LTV."},{"metric":"Email & SMS Performance","description":"Measure open rate, click-through rate, revenue per email/SMS, and unsubscribe rates across lifecycle campaigns."}],"tools":["Shopify","Email Service Provider (ESP)","Google Analytics / analytics platform","Subscription technology platform","Customer Data Platform (CDP)","Paid media (Facebook, Google)","SMS platform","CMS"],"team":{"manager":"Likely CEO or Chief Revenue Officer","current":"Cross-functional: growth, retention, CX, and ecommerce teams (size unknown; you'll likely inherit and expand)","hiring":"Backfill + expansion; you'll build out growth, retention, and analytics roles"},"compensation":{"salary":"$180K-$240K base","variable":"Performance-driven incentives (bonus structure not specified; estimate 15-25% at risk)","equity":"Equity opportunity in fast-growing company (% not specified)","remote":"Remote (despite 'ONSITE' label, partner company operates remotely or hybrid; confirm with recruiter)"},"benefits":["Competitive health and wellness benefits","Equity stake in a high-growth CPG brand","Lifestyle perks (mission-driven health brand)","Performance-based bonus structure","Fast-paced, entrepreneurial environment with autonomy"],"company":{"about":"A disruptor in the rapidly growing vitamins & supplements (VMS) market, backed by Scale Up Search (recruitment partner). DTC is their core growth engine; they're looking to scale aggressively in a competitive space.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Mission-driven, health-focused, fast-paced, entrepreneurial. Focus on helping people live healthier lives."},"forYouIf":["You've scaled DTC revenue at a growth-stage CPG or digitally native brand (ideally supplements, health, or beauty)","You're comfortable with unit economics obsession-CAC, LTV, repeat rate, AOV are your native language","You've built and managed cross-functional DTC teams (growth, retention, CX, product) from scratch or at scale","You thrive in fast-paced, high-growth environments and can move fast while staying data-driven","You have hands-on Shopify, ESP, and analytics experience plus a proven track record optimizing subscription programs"],"wontWorkIf":["Your DTC experience is <7 years or limited to B2B, marketplace, or wholesale channels","You prefer to delegate over hands-on execution or shy away from analytics and metric tracking","You need a fully built-out team or stable processes; this role requires building from the ground up in a fast-moving startup"],"interviewProcess":[{"step":"Recruiter screen","detail":"Confirm DTC background, key metrics you've moved, and motivation for a VP-level role in supplements."},{"step":"CEO/Founder conversation","detail":"Deep dive on DTC strategy, team building approach, and vision for scaling the brand. Expect questions on unit economics and channel strategy."},{"step":"Functional conversation","detail":"Likely with head of product, design, or finance to assess collaboration style and execution rigor."},{"step":"Case study / presentation","detail":"Present a 90-day DTC growth plan for the brand (based on data you'll receive pre-interview)."}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-dtc-supplements-us-remote-at-scale-up-search-4389596815?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/scale-up-search/head-of-dtc-supplements-us-remote-scale-up-search