---
type: JobPosting
title: Head of Digital
company: SBH Fashion
companyWebsite: "https://www.linkedin.com/company/sbh-fashion?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: Houston, TX
salaryMin: 180
salaryMax: 240
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-digital-at-sbh-fashion-4373825230?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/sbh-fashion/head-of-digital-sbh-fashion"
---

# Head of Digital

**SBH Fashion** · Houston, TX

<!--rich-->{"tags":["VP-Level","Ecommerce","On-site","$180K-$240K","Fashion","P&L Ownership","Performance Marketing"],"challenge":"SBH Fashion is a founder-led, fast-growing fashion brand hunting for a VP of Digital to build and scale their ecommerce engine. You'll own end-to-end digital growth-from acquisition to retention to site conversion-with real P&L accountability and the autonomy to drive profitable revenue acceleration.","objectives3m":["Audit current ecommerce performance across all channels (paid social, search, email, site UX) and identify top 3-5 quick-win optimization opportunities","Establish a unified KPI dashboard and monthly P&L framework that tracks site traffic, conversion rate, AOV, CAC, LTV, and ROAS","Design and launch a 90-day testing roadmap for creative, audience targeting, and channel mix optimization in paid performance","Map the full customer lifecycle and identify retention gaps; develop a 90-day email/SMS/loyalty strategy to improve repeat purchase rate"],"objectives6m":["Deliver 15-25% improvement in site conversion rate through CRO testing, UX enhancements, and merchandising optimization","Reduce CAC by 10-15% while maintaining or improving ROAS across all paid channels through creative testing and audience refinement","Increase customer LTV by 20%+ through lifecycle marketing automation, retention campaigns, and loyalty/referral mechanics","Build and mentor a high-performing digital team (ecommerce, performance marketing, CRO) with clear processes and accountability structures"],"kpis":[{"metric":"Site Conversion Rate","description":"Percentage of visitors who complete a purchase; your primary lever for revenue growth without scaling traffic spend."},{"metric":"Customer Acquisition Cost (CAC)","description":"Total paid marketing spend divided by new customers acquired; a direct measure of acquisition efficiency."},{"metric":"Return on Ad Spend (ROAS)","description":"Revenue generated from paid marketing divided by total ad spend; tracks profitability of performance channels."},{"metric":"Customer Lifetime Value (LTV)","description":"Predicted net profit from a customer relationship; informs retention investment and repeat purchase strategy."},{"metric":"Average Order Value (AOV)","description":"Mean revenue per transaction; a key lever for margin expansion alongside conversion optimization."},{"metric":"Email/SMS Revenue & Engagement","description":"Revenue generated from lifecycle marketing channels as a % of total; measures retention and repeat purchase efficiency."},{"metric":"Monthly Ecommerce P&L","description":"Revenue, paid marketing spend, COGS, and contribution margin; your financial accountability metric."}],"tools":["Google Analytics 4","Paid Social (Meta, TikTok, Pinterest)","Google Ads / Search Marketing","Email/SMS platforms (Klaviyo, Klaviyo-equivalent)","Ecommerce platform (Shopify or similar)","CRO tools (Optimizely, VWO, Convert)","BI/Dashboard tools (Tableau, Looker, Mixpanel)","Attribution modeling platforms"],"team":{"manager":"Likely Founder or Chief Commercial Officer (not specified)","current":"Digital, ecommerce, and performance marketing teams (size not disclosed); Creative and Brand teams as cross-functional partners","hiring":"New or expansion role with mandate to build and mentor high-performing teams"},"compensation":{"salary":"$180K-$240K base","variable":"Likely 10-20% annual bonus tied to ecommerce P&L targets","equity":"Possible; typical for VP-level at founder-led growth brands","remote":"On-site, Houston, TX"},"benefits":["VP-level autonomy and P&L ownership in a high-growth, founder-led brand","Direct access to leadership and influence over brand strategy and capital allocation","Opportunity to build and mentor a digital/ecommerce team from the ground up","Results-driven culture where performance marketing and data drive decision-making","Fashion/retail industry with creative brand expression and customer-facing work"],"company":{"about":"SBH Fashion is a founder-led fashion brand in growth mode. The company operates ecommerce and direct-to-consumer channels with emphasis on digital performance and profitable customer acquisition.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Founder-led, intellectually curious, results-oriented, fast-moving, and balanced between strategic thinking and hands-on execution."},"forYouIf":["You've scaled ecommerce revenue (DTC or retail) from $5M+ to $50M+ and own P&L accountability","You speak fluent paid social, search, and email/SMS-and you have data proving you can lower CAC while maintaining ROAS","You're equally comfortable designing long-term strategy and diving into creative testing, site UX, and conversion optimization","You thrive in founder-led, fast-growth environments where ambiguity is high but the mission is clear","You measure everything, communicate insights clearly to non-technical stakeholders, and prioritize based on impact and ROI"],"wontWorkIf":["You've only managed marketing in large, siloed enterprise environments; this role demands cross-functional fluency and entrepreneurial ownership","You prefer being a specialist (e.g., paid media only or email only); this is a generalist VP role spanning strategy, execution, team, and P&L","You're uncomfortable with on-site, Houston-based work; this is a fully on-site role with no remote flexibility mentioned"],"interviewProcess":[{"step":"Initial Conversation","detail":"Deep-dive on ecommerce scaling experience, P&L ownership, and specific wins in CAC reduction, ROAS improvement, or conversion optimization."},{"step":"Case Study / Scenario Discussion","detail":"You'll walk through a hypothetical ecommerce performance problem (e.g., declining ROAS, stalling AOV) and outline your diagnostic and action plan."},{"step":"Team & Culture Fit","detail":"Conversation with founder and/or CMO/COO on leadership philosophy, cross-functional collaboration, and appetite for fast-paced founder-led environments."},{"step":"Reference Checks","detail":"References from previous ecommerce/digital roles, likely from peers, team members, and executives on track record and leadership style."}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-digital-at-sbh-fashion-4373825230?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/sbh-fashion/head-of-digital-sbh-fashion