---
type: JobPosting
title: Senior Marketing Strategy & Operations Manager
company: ROLLER
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 130000
salaryMax: 160000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://grnh.se/u553besg7us?source=LinkedIn"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/roller/senior-marketing-strategy-operations-manager-roller"
---

# Senior Marketing Strategy & Operations Manager

**ROLLER** · San Francisco, CA

<!--rich-->{"tags":["MarTech Ops","SaaS B2B2C","On-site SF","$130K-$160K","Data-Driven","Leadership"],"challenge":"ROLLER operates ticketing and POS software across 30+ countries for the leisure industry. You'll architect the marketing operations engine that scales their GTM machine-owning the tech stack, attribution, and reporting that drives $XXM in pipeline.","objectives3m":["Audit current marketing tech stack and document all system integrations, data flows, and process gaps; present optimization roadmap to leadership","Implement or refine lead scoring and routing logic in your CRM/marketing automation platform; establish baseline lead quality metrics","Build first version of standardized marketing performance dashboard (channel ROI, pipeline contribution, cost-per-acquisition) for weekly leadership reviews","Map full funnel reporting with Sales & Revenue Ops; align on shared KPIs and SLA definitions"],"objectives6m":["Deploy multi-touch campaign attribution model; measure true revenue influence by channel and campaign","Automate 3+ manual marketing workflows using AI and platform native features; document and train team on new processes","Own quarterly marketing budget reconciliation and forecasting; build rolling 12-month projection model","Lead Q3 and Q4 marketing QBRs with exec-ready decks; identify and present 2-3 data-backed investment opportunities for head of marketing"],"kpis":[{"metric":"Marketing Qualified Lead (MQL) to Pipeline Conversion Rate","description":"Track MQL-to-SAO and SAO-to-closed won to identify quality gaps and optimize lead routing."},{"metric":"Customer Acquisition Cost (CAC) by Channel","description":"Measure true CAC including fully-loaded marketing spend; identify high-ROI and low-ROI channels."},{"metric":"Marketing-Influenced Pipeline Value","description":"Quantify total pipeline attributed to marketing campaigns to justify budget and identify revenue risks."},{"metric":"Marketing Tech Stack Health Score","description":"Score data accuracy, system uptime, and process efficiency monthly; track improvement quarter-over-quarter."},{"metric":"Lead-to-Opportunity Velocity","description":"Days from MQL to sales-accepted opportunity; identify bottlenecks in routing and nurture."}],"tools":["HubSpot or Salesforce (CRM/marketing automation platform)","Tableau or Looker (analytics and dashboarding)","Marketo or Pardot (multi-touch attribution)","Google Analytics 4","Zapier or Make (workflow automation)","Slack (internal communications)","Monday.com or Asana (project/calendar management)","AI tools (ChatGPT, Claude for process automation)"],"team":{"manager":"Head of Marketing","current":"Marketing team size not specified; you'll work cross-functionally with Sales, Revenue Ops, Finance, and Business Systems teams","hiring":"New role (growth stage company scaling GTM)"},"compensation":{"salary":"$130K-$160K base","variable":null,"equity":null,"remote":"On-site in San Francisco, CA (or Austin, TX); hybrid flexibility available"},"benefits":["Global team across 30+ countries; exposure to international SaaS growth","300+ person company with upside equity potential as growth stage firm","Opportunity to build marketing operations function from the ground up","Cross-functional influence with Sales, Finance, and exec leadership","Hybrid work flexibility (on-site 3-4 days/week typical for SF)"],"company":{"about":"ROLLER is a global SaaS platform for the leisure and attractions industry, offering ticketing, point-of-sale, self-serve kiosks, memberships, and digital waivers. Operating in 30+ countries with 300+ employees, the company is scaling fast and building best-in-class guest experience software for theme parks, attractions, and entertainment venues.","founded":null,"headcount":"300+","funding":null,"customers":"Leisure and attractions industry (theme parks, entertainment venues, attractions)","culture":"Passionate, enthusiastic, down-to-earth, globally distributed team focused on making an impact"},"forYouIf":["You've built marketing operations functions at B2B SaaS companies doing $50M+ ARR; you obsess over data quality and attribution","You're fluent in CRM/marketing automation platforms (HubSpot, Salesforce, Marketo) and SQL-level data manipulation","You thrive at the intersection of marketing strategy and operations; you speak both business and technical languages","You're comfortable with ambiguity and building processes from scratch; you ship fast and iterate based on data","You have 6-8 years of marketing operations, marketing analytics, or revenue operations experience at a fast-growing SaaS company"],"wontWorkIf":["You expect a fully remote role; this is on-site in SF or Austin with hybrid flexibility only","You're looking for a pure marketing strategist role; this is 60% operations/analytics, 40% strategy","You have no hands-on experience with CRM platforms, marketing automation, or data warehousing tools"],"interviewProcess":[{"step":"Screening Call (30 min)","detail":"Recruiter or head of marketing explores your ops background, tech stack experience, and alignment with the role"},{"step":"Technical Deep Dive (60 min)","detail":"Walk through a recent marketing operations project you led: tech stack, data architecture, challenges, outcomes. Bring examples."},{"step":"Cross-Functional Panel (60 min)","detail":"Meet with head of marketing, sales leader, and finance/ops stakeholder. Discuss alignment, process design, and how you'd drive collaboration"},{"step":"Take-Home Case Study","detail":"Design a lead scoring and attribution model for a SaaS company; present your thinking on tool selection, data requirements, and success metrics"},{"step":"Final Round with Exec","detail":"Conversation with CMO or VP of revenue about 6-month roadmap and strategic priorities"}]}

[Apply →](https://grnh.se/u553besg7us?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/roller/senior-marketing-strategy-operations-manager-roller