---
type: JobPosting
title: Growth Marketing Lead - San Francisco, CA
company: Otter
companyWebsite: "https://otter.ai"
category: growth-marketing
seniority: LEAD
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://job-boards.greenhouse.io/otter/jobs/8457148002?gh_src=cca791e32us"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/otter/growth-marketing-lead-san-francisco-ca-otter"
---

# Growth Marketing Lead - San Francisco, CA

**Otter** · San Francisco, CA

<!--rich-->{"tags":["B2B SaaS","Performance Marketing","On-site","$180K-$240K","Leadership"],"challenge":"Otter powers delivery for restaurants globally-from Chick-fil-A to Ben & Jerry's. You'll own their entire performance marketing engine, managing $M+ in annual ad spend across paid social, search, and emerging channels to drive measurable revenue growth.","objectives3m":["Audit current paid acquisition performance across Meta and Google; identify immediate CAC optimization opportunities and quick wins","Build comprehensive attribution model using GA4/Mixpanel/Looker to establish baseline metrics and forecasting infrastructure","Design and launch first wave of A/B tests on landing pages, ad creative, and audience segmentation across top-performing channels","Establish weekly/monthly reporting cadence and present growth strategy roadmap to leadership"],"objectives6m":["Scale CAC-positive acquisition programs; demonstrate 15-20% improvement in channel efficiency vs. baseline","Develop full-funnel experimentation roadmap with 12+ active tests; prove out 3-4 high-impact optimization wins","Evaluate and integrate 2-3 new channels or automation tools; document ROI and integrate into core strategy","Partner with Product and Sales to align on customer quality metrics; improve downstream retention or LTV signals"],"kpis":[{"metric":"Customer Acquisition Cost (CAC)","description":"Track cost-per-acquisition across all paid channels; target consistent improvement and channel-level benchmarking."},{"metric":"Return on Ad Spend (ROAS)","description":"Measure revenue generated per dollar spent; establish minimum thresholds by channel and campaign."},{"metric":"Conversion Rate by Funnel Stage","description":"Monitor and optimize conversion rates from ad impression through sign-up, activation, and first transaction."},{"metric":"Budget Efficiency & Pacing","description":"Ensure spend aligns with forecasts and maintains consistent daily/weekly pacing to avoid waste or underspend."},{"metric":"Lifetime Value (LTV) to CAC Ratio","description":"Track the long-term profitability of acquisition; maintain healthy LTV:CAC ratios (target 3:1 or better)."}],"tools":["Meta Ads Manager","Google Ads","GA4","Mixpanel","Looker","Snowflake","SQL","Excel"],"team":{"manager":"SVP/VP of Growth or Chief Revenue Officer (inferred; not explicitly stated)","current":"Not specified; likely includes paid media managers, analysts, and creative team","hiring":"New backfill for Head of Growth & Performance Marketing role"},"compensation":{"salary":"$180K-$240K base","variable":null,"equity":null,"remote":"On-site, San Francisco office, 5 days per week"},"benefits":["Direct ownership of major growth lever with P&L responsibility","Fast-moving, high-growth environment with rapid iteration","High visibility and strategic influence with senior leadership","Opportunity to shape restaurant technology industry"],"company":{"about":"Otter powers online food delivery for restaurants globally, including enterprise brands like Chick-fil-A, Ben & Jerry's, KFC, and Eataly. The platform helps restaurateurs increase sales, reduce order issues, and streamline delivery operations. Part of a larger portfolio (CSS reference suggests corporate parent).","founded":null,"headcount":null,"funding":null,"customers":"Chick-fil-A, Ben & Jerry's, KFC, Eataly, and thousands of independent restaurants","culture":"In-person, collaborative innovation culture; emphasis on being in the office 5 days/week to drive ideation and rapid product development"},"forYouIf":["You've run $M+ annual ad budgets with proven CAC-positive results across Meta and Google Ads at scale","You thrive in fast-growth, high-ambiguity environments and love testing your way to answers","You're comfortable with SQL, analytics tools (Looker, GA4, Mixpanel), and can own attribution end-to-end","You want to be a true strategic partner to leadership-not just a channel manager-and shape long-term growth strategy","You've operated in B2B SaaS, marketplaces, or consumer tech at $50M+ ARR; you understand systemic growth"],"wontWorkIf":["You're looking for remote work; this role requires 5 days/week in San Francisco","You lack hands-on experience managing large paid ad budgets ($M+) or have only worked in agency/vendor roles","You're uncomfortable with SQL, analytics, and diving deep into data; this role demands analytical rigor","You prefer individual contributor work over cross-functional leadership and influence at the executive level"],"interviewProcess":[{"step":"Initial Screening","detail":"Recruiter call to confirm background, performance marketing experience, and on-site commitment."},{"step":"Portfolio & Case Study Review","detail":"Walk through a major paid acquisition campaign you've built; discuss CAC, ROAS, optimization, and learnings."},{"step":"Hiring Manager Deep Dive","detail":"VP/Head of Growth interview covering strategy, full-funnel thinking, cross-functional collaboration, and vision for Otter."},{"step":"Executive Stakeholder Conversation","detail":"Meet with senior leadership (likely CEO, CFO, or CRO) to discuss growth strategy, market positioning, and long-term roadmap."}]}

[Apply →](https://job-boards.greenhouse.io/otter/jobs/8457148002?gh_src=cca791e32us)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/otter/growth-marketing-lead-san-francisco-ca-otter