--- type: JobPosting title: Marketing Specialist company: Lifeline Homecare Inc. category: growth-marketing seniority: MID contractType: FULL_TIME remote: ONSITE location: Maysville, KY 41056 salaryMin: 45000 salaryMax: 60000 salaryCurrency: USD market: USA postedAt: 2026-07-29 applyUrl: "https://www.indeed.com/viewjob?jk=7e89163a3f6c7b0b" canonical: "https://www.growthtalent.org/empregos/growth-marketing/lifeline-homecare-inc/marketing-specialist-lifeline-homecare-inc" --- # Marketing Specialist **Lifeline Homecare Inc.** · Maysville, KY 41056 *About Lifeline Homecare* At Lifeline Homecare, we are dedicated to providing high-quality, compassionate care that allows our clients to remain independent in their own homes. We are looking for a mission-driven leader to oversee our Kentucky regional operations, ensuring that our commitment to "people first" starts with our staff and extends to every client we serve. *The Role * The Marketing Specialist develops, implements, and monitors marketing campaigns across various channels while increasing brand awareness, generating leads, supporting CareGiver recruitment, and building strong community relationships to drive regional growth. *Essential Functions* *Campaign Management* * Design and execute multi-channel marketing campaigns (digital, print, email, and social media) aligned with the company's growth objectives. * Track campaign performance and recommend improvements to maximize return on investment and support regional growth goals. *Brand Strategy & Content Creation* * Draft engaging copy and design visual assets for social media platforms, website updates, newsletters, and promotional materials. * Ensure all marketing materials, advertisements, and communications accurately represent the organization’s mission and vision, comply with company policies and applicable regulations, and receive appropriate approvals before publication. *Community Outreach & Partnerships* * Plan, coordinate, attend, and follow up on community events, health fairs, networking opportunities, and local sponsorships in assigned area. * Build and maintain relationships with hospitals, rehabilitation centers, senior centers, physicians, veterans' organizations, churches, and other community partners to strengthen referral pipelines and increase brand awareness. * Collaborate with Human Resources and Regional Directors to develop and implement targeted recruitment campaigns that attract and retain high-quality CareGivers and regional staff through digital advertising, community outreach, hiring events, and promotional materials. *Market Research & Reporting* * Analyze industry trends, competitor activities, referral sources, and regional demographics to identify new market opportunities. * Prepare monthly reports on campaign performance, website traffic, social media engagement, lead generation, and other key marketing metrics. * Monitor website traffic and social media metrics, utilizing SEO best practices to improve online visibility and lead generation. *Physical Demands & Working Conditions (with or without reasonable accommodation):* * Regional Travel: This position requires frequent travel (up to 75%) across multiple Kentucky counties. Candidates must have a valid driver’s license, a reliable vehicle, and the ability to drive in various weather conditions and terrains. * Stamina & Mobility: Must be able to remain stationary for extended periods of time in an office or vehicle, as well as stand, walk, and move through client residences and marketing events. * Physical Activities: Must be able to perform the following tasks when necessary, including: lifting, pushing, or pulling up to 50 pounds; stooping, kneeling, crouching, and reaching to handle materials; Sensory Requirements: Ability to effectively communicate using auditory and visual methods; must have close vision (20 inches or less) for documentation and client review. *Qualifications* * Bachelor's degree in Marketing, Communications, Business, or a related field preferred. * Two (2) years of marketing, communications, social media management, content creation, and/or community outreach experience preferred. * Experience in healthcare, home care, or a related service industry is preferred. * Experience coordinating community events, networking activities, or referral development is a plus. * Proficiency with Microsoft Office and graphic design platforms such as Canva or Adobe Creative Suite. * Strong written, verbal, and interpersonal communication skills. * Strong organizational skills with the ability to manage multiple projects and deadlines. * Basic understanding of website management, SEO, and marketing analytics. Job Type: Full-time Pay: $45,000.00 - $60,000.00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Health insurance * Life insurance * Paid time off * Professional development assistance * Vision insurance Education: * Bachelor's (Preferred) Willingness to travel: * 75% (Required) Work Location: In person [Apply →](https://www.indeed.com/viewjob?jk=7e89163a3f6c7b0b) --- Canonical: https://www.growthtalent.org/empregos/growth-marketing/lifeline-homecare-inc/marketing-specialist-lifeline-homecare-inc