---
type: JobPosting
title: Head of Demand Generation & Growth
company: Liberate
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 200000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://job-boards.greenhouse.io/liberate/jobs/5115069008?gh_src=s0Nzlh"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/liberate/head-of-demand-generation-growth-liberate"
---

# Head of Demand Generation & Growth

**Liberate** · San Francisco, CA

<!--rich-->{"tags":["B2B SaaS","On-site (SF)","$200K-$240K","VP-level","ABM","Enterprise","Series B"],"challenge":"Liberate just closed a $50M Series B to scale AI agents across the $2.7T insurance industry. You're building their demand engine from scratch-owning ABM, digital, and lifecycle across three major product lines (sales, servicing, claims) while the company scales into new verticals.","objectives3m":["Establish baseline: map current pipeline sources, define MQL/SQL/SQO taxonomy with RevOps, and audit existing nurture/inbound performance","Launch ABM foundation: identify and enrich 30-50 named accounts across three tiers, build targeting framework and account plays","Hire or contract first demand team (1-2 specialists): ABM coordinator, content/campaign manager, or agency partner for paid execution","Ship first integrated campaign: combine ABM outreach + paid air cover + landing page conversion path for one GTM motion (Sales or Servicing)"],"objectives6m":["Deliver repeatable growth machine: prove 30%+ of new pipeline sourced or influenced by marketing; establish trusted reporting for CRO/CFO","Scale ABM: mature plays across three account tiers with measurable engagement lift and 15%+ account conversion rates","Build always-on demand: establish predictable inbound funnel (website, SEO, intent capture, retargeting) that feeds ABM and direct sales motion","Run full campaign calendar: execute 3-4 multi-touch campaigns per quarter (outbound sequences, paid, content, events) with clear conversion metrics"],"kpis":[{"metric":"Marketing-sourced pipeline","description":"Percentage of new opportunities created attributed directly to marketing programs (ABM, inbound, campaigns)."},{"metric":"Marketing-influenced pipeline","description":"Percentage of closed deals with at least one marketing touchpoint; tracks air cover and nurture lift."},{"metric":"Account engagement & coverage","description":"Percentage of named accounts in ABM program with 5+ enriched contacts and active cadence; velocity to first conversation."},{"metric":"Pipeline pacing vs target","description":"Weekly/monthly comparison of pipeline created to quota; informs channel mix and budget allocation."},{"metric":"Cost per opportunity sourced","description":"Fully-loaded cost (people + tools + paid) per marketing-sourced opportunity; benchmarks efficiency across channels."},{"metric":"Lifecycle conversion rates","description":"Percentage of nurtured leads that progress to next stage (SQL to SQO, SQO to opp); measures nurture effectiveness."}],"tools":["6sense or Demandbase (ABM platform)","HubSpot or Marketo (marketing automation)","Salesforce (CRM)","LinkedIn Sales Navigator (outbound/targeting)","Google Analytics or Segment (analytics)","Drift or Gong (conversation intelligence)","Outreach or Salesloft (cadence/sequences)"],"team":{"manager":"Chief Revenue Officer (likely)","current":"Individual contributor; will expand to 2-3 FTE demand team or manage agencies","hiring":"New builds: ABM coordinator, campaign manager, paid media specialist; or contract with agency partners"},"compensation":{"salary":"$200K-$240K base","variable":"15-25% annual bonus (pipeline/revenue influence)","equity":"0.25-0.50% stock options (Series B-stage, scaled to experience)","remote":"On-site, San Francisco, CA; full-time"},"benefits":["Comprehensive health, dental, vision (family coverage available)","401(k) with 4% company match","Unlimited PTO + paid parental leave","Home office stipend ($1,500) + annual learning budget ($2,500)","Equity refresh annually; standard Series B liquidity/secondary options","Seed access to Liberate's AI agent products for workflow automation"],"company":{"about":"Liberate builds AI agents to automate complex, high-value manual tasks in insurance-starting with voice, now expanding into full workflow automation for sales, servicing, and claims. Backed by top-tier VCs with $72M raised (Series B $50M, Oct 2025), they're tackling a $2.7T industry with reasoning-capable agents.","founded":null,"headcount":null,"funding":"$72M (Series B: $50M, Oct 2025)","customers":"Enterprise insurance carriers and brokers","culture":"Fast-moving Series B; engineering-forward; direct communication; bias toward action over process."},"forYouIf":["You've scaled B2B enterprise demand at a SaaS company with $10M+ ARR (2-4 year tenure) and own ABM + digital + lifecycle end-to-end","You're fluent in marketing measurement: can define sourced/influenced, explain stage conversion logic to finance, and own pipeline pacing","You love building from scratch: zero-to-one product adoption, campaign calendar design, team hiring, vendor selection","You thrive in cross-functional rhythm: daily standups with Sales/SDR, weekly ops reviews with RevOps, quarterly planning with product"],"wontWorkIf":["You're a demand-gen IC who wants to stay heads-down on execution; this role requires hiring, strategy, and heavy stakeholder alignment","You need heavy brand/content support or a mature martech stack; Liberate is building from ground up","You're unfamiliar with B2B enterprise sales cycles (9-18 months) or haven't managed ABM at scale before"],"interviewProcess":[{"step":"Recruiter screen (30 min)","detail":"Confirm growth marketing background, ABM experience, and interest in early-stage SaaS scaling"},{"step":"VP Growth / CRO conversation (45 min)","detail":"Deep dive: past pipeline sourcing metrics, ABM playbook, how you'd approach Liberate's three GTM motions (Sales, Servicing, Claims)"},{"step":"Hiring manager + ops stakeholder panel (60 min)","detail":"Discuss measurement philosophy, team building, cross-functional cadence, and approach to inbound + lifecycle (not just outbound)"},{"step":"Founder/exec leadership conversation (30 min)","detail":"Culture, vision, and how you'd scale demand generation alongside product-market expansion"},{"step":"Reference checks","detail":"2-3 references (peers in growth, sales leaders, RevOps partners); focus on team building and measurement rigor"}]}

[Apply →](https://job-boards.greenhouse.io/liberate/jobs/5115069008?gh_src=s0Nzlh)

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Canonical: https://www.growthtalent.org/empregos/growth-marketing/liberate/head-of-demand-generation-growth-liberate