---
type: JobPosting
title: Director, Marketing & Growth
company: Kobalt Music
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Los Angeles, CA
salaryMin: 180
salaryMax: 220
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://apply.workable.com/j/72D6779577"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/kobalt-music/director-marketing-growth-kobalt-music"
---

# Director, Marketing & Growth

**Kobalt Music** · Los Angeles, CA

<!--rich-->{"tags":["B2B SaaS","Music Tech","On-site LA","$180K-$220K","Director-level","GTM & Growth"],"challenge":"KOSIGN is the fresh publishing arm of Kobalt Music, trusted by Max Martin and Phoebe Bridgers. You'll build the global marketing and growth engine for a platform that's redefining music publishing-connecting brand storytelling directly to revenue and artist onboarding.","objectives3m":["Audit current marketing funnel (paid, social, PR, biz dev) and establish baseline KPIs for lead gen, conversion rate, and CAC","Launch unified GTM messaging framework and sales enablement toolkit (pitch decks, case studies, landing pages) for immediate biz dev support","Execute first major product/feature launch with integrated paid + social + content campaign targeting high-intent music industry segments","Build weekly market feedback loop with Product and Biz Dev teams; document 3+ competitive insights and customer sentiment reports"],"objectives6m":["Deliver 40%+ increase in qualified leads and demonstrate clear CAC payback within 6 months; track revenue attribution by channel","Establish KOSIGN as recognized brand in music publishing-secure 2-3 tier-1 industry PR placements and manage 2 strategic sponsorships with lead-capture mechanisms","Scale content and social strategy from vanity metrics to ROI-focused playbook; publish 12+ value-led pieces (case studies, thought leadership, tutorials)","Optimize GTM roadmap for next 3 product launches with pre-launch research, positioning, and conversion targets baked in"],"kpis":[{"metric":"Qualified Lead Volume & CAC","description":"Track leads by source (paid, social, PR, sponsorships) and calculate customer acquisition cost vs. lifetime value"},{"metric":"Content & Campaign Conversion Rate","description":"Measure funnel velocity from impression to sales-qualified lead to client onboarding for each major campaign"},{"metric":"Revenue Attribution by Channel","description":"Directly tie marketing touchpoints to closed deals and onboarded clients; report monthly to leadership"},{"metric":"Biz Dev Pipeline Velocity","description":"Time from initial contact to pitch to negotiation; measure how sales enablement assets impact stage progression"},{"metric":"Brand Awareness & Industry Sentiment","description":"Track earned media mentions, social engagement, and third-party surveys among target segments (indie artists, producers, publishers)"}],"tools":["Paid Media platforms (Google, Meta, LinkedIn)","Analytics (Google Analytics 4, Mixpanel, or similar)","CRM (Salesforce or HubSpot for pipeline tracking)","Content Management (WordPress, Ghost, or similar)","Social Media Management (Hootsuite, Later, or native)","Email Marketing (Klaviyo, Mailchimp)","Design/Creative (Figma, Adobe suite)","Project Management (Asana, Linear, or Notion)"],"team":{"manager":"VP of Growth or Chief Marketing Officer (not specified; assumed leadership role)","current":"Lean team; likely 2-4 person marketing/growth function; Biz Dev, Product, and Operations as key cross-functional partners","hiring":"New hire; role is being built to lead global market presence"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site | Los Angeles, CA (Full-time)"},"benefits":["Work at the intersection of music, tech, and startups with direct impact on industry innovation","Access to Kobalt Music's world-class infrastructure and relationships (Max Martin, Phoebe Bridgers, Paul McCartney ecosystem)","Lean, high-impact team with direct influence over product and business strategy","Hands-on leadership role blending creative storytelling with analytical rigor","Industry visibility and networking opportunities across music publishing and artist communities"],"company":{"about":"KOSIGN is a newly-launched business unit within Kobalt Music Group, delivering premium global music publishing administration for independent and forward-thinking songwriters, producers, and artists. Built by the same team behind Kobalt's trusted infrastructure, KOSIGN offers transparency, flexibility, and control via a modern platform designed for artists and producers who want to move fast and stay in control.","founded":null,"headcount":null,"funding":null,"customers":"Max Martin, Phoebe Bridgers, Bon Iver, Paul McCartney (Kobalt clients; KOSIGN-specific customer base not disclosed)","culture":"Fast-paced, strategic, lean team; emphasis on direct impact, transparency, and artist-first mentality; operates within innovative, music-forward parent company"},"forYouIf":["You've led marketing for a B2B SaaS or music tech company and understand both funnel mechanics and industry ecosystem dynamics","You're equally comfortable with paid media spreadsheets and brand storytelling-you don't pick sides between art and analytics","You thrive in lean, fast-moving environments where you're both strategist and executor; you don't wait for permission to move","You have genuine interest in or knowledge of music publishing, independent artists, or music technology (bonus if you're a musician or producer yourself)","You're obsessed with revenue attribution and can tie every campaign back to pipeline and closed deals"],"wontWorkIf":["You view marketing as separate from sales and product-you need to own the full funnel from awareness to onboarding","You're uncomfortable in on-site, startup-paced environments with ambiguous scope and constant pivots","You're chasing vanity metrics (followers, impressions) instead of ROI and revenue impact","You lack hands-on experience running paid media, content, and campaigns at scale; this isn't a pure strategy/leadership role"],"interviewProcess":[{"step":"Initial screening","detail":"Conversation with Hiring Manager (likely VP Growth or CMO) to assess GTM experience, music tech familiarity, and leadership philosophy"},{"step":"Strategic case study","detail":"Present a past GTM campaign or growth strategy-focus on what metrics you owned, how you drove conversion, and lessons learned"},{"step":"Cross-functional interviews","detail":"Conversations with Biz Dev lead and Product/Operations leads to assess collaboration style and understanding of sales/product alignment"},{"step":"Leadership conversation","detail":"Final round with leadership to discuss vision for KOSIGN's brand, market positioning, and 6-month roadmap"}]}

[Apply →](https://apply.workable.com/j/72D6779577)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/kobalt-music/director-marketing-growth-kobalt-music