---
type: JobPosting
title: Social Media Content Creator & Community Manager
company: kate spade new york
companyWebsite: "https://www.linkedin.com/company/kate-spade-new-york?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 65000
salaryMax: 85000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/social-media-content-creator-community-manager-at-kate-spade-new-york-4396158904?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/kate-spade-new-york/social-media-content-creator-community-manager-kate-spade-new-york"
---

# Social Media Content Creator & Community Manager

**kate spade new york** · New York, NY

<!--rich-->{"tags":["B2C","Fashion/Luxury","Social Media","Content Creation","On-site","$65K-$85K","Manager-level"],"challenge":"Kate Spade New York needs a social media expert who can own their community strategy across TikTok, Instagram, YouTube, and Pinterest. You'll drive engagement for a global lifestyle brand with serious cultural reach, reporting directly to leadership with real budget and creative autonomy.","objectives3m":["Audit current social performance across all platforms and establish baseline KPIs; identify quick wins on underperforming channels","Launch optimized content calendar aligned with Q1-Q2 marketing initiatives with at least 3x weekly posts per major platform","Build social listening infrastructure and engage daily with community; respond to 95%+ of comments within 24 hours","Collaborate with influencer and PR teams to execute 2-3 integrated campaign launches with measurable engagement targets"],"objectives6m":["Grow Instagram followers 20%+ and TikTok followers 35%+ with engagement rate improvements across both platforms","Establish Kate Spade as a Gen Z-relevant brand voice through trend-forward content; track share-of-voice vs. competitors monthly","Develop and implement testing framework for new platforms (Threads, BeReal, emerging TikTok alternatives); document learnings","Reduce content production costs 15-20% by optimizing vendor/agency relationships and internal content creation workflows"],"kpis":[{"metric":"Engagement Rate by Platform","description":"Track likes, comments, shares, saves across Instagram, TikTok, YouTube, Pinterest as % of followers; target +10% QoQ growth"},{"metric":"Community Growth Rate","description":"Monthly follower growth % by platform; benchmark against luxury fashion competitors"},{"metric":"Content Performance vs. Industry Benchmarks","description":"Video completion rates, average watch time, and share-to-comment ratio for reels, TikToks, pins"},{"metric":"Social Listening Sentiment","description":"Brand sentiment % positive/neutral/negative; track brand mentions and competitive share of voice"},{"metric":"Campaign Attribution","description":"Revenue or conversions driven from social content; track UTM traffic to ecom and event registrations"}],"tools":["Instagram","TikTok","YouTube","Pinterest","Facebook","Twitter/X","Snapchat","Social listening platform (Sprout Social, Hootsuite, or Brandwatch implied)"],"team":{"manager":"Senior Director of Communications/Social","current":"PR, Influencer Marketing, broader marketing team collaboration model","hiring":"New hire to backfill or expand social capacity"},"compensation":{"salary":"$65K-$85K base","variable":null,"equity":null,"remote":"On-site only, New York, NY"},"benefits":["Tapestry employee discount (luxury portfolio access)","Health insurance (medical, dental, vision)","401(k) with company match","Professional development budget for certifications and tools","Paid time off and wellness programs"],"company":{"about":"Kate Spade New York is a global lifestyle brand launched in 1993, known for bold, colorful, optimistic designs across handbags, ready-to-wear, jewelry, and home décor. Part of the Tapestry portfolio (LVMH competitor), the brand has serious cultural weight and reaches millions of women globally seeking playful, distinctive style.","founded":1993,"headcount":null,"funding":"Public (Tapestry Inc., NYSE: TPR)","customers":"Women 18-55, focus on Gen Z and millennial luxury consumers","culture":"Inclusive, innovative, optimistic; emphasis on diversity and equity as part of Tapestry's broader mission"},"forYouIf":["You're obsessed with TikTok and Instagram trends and can spot emerging culture before it peaks","You've managed social for a multi-channel brand and can prove follower/engagement growth with receipts","You're comfortable creating or directing video content (Reels, TikToks, stories) and have editing skills","You actually like fashion/lifestyle and understand luxury brand positioning vs. fast-fashion competitors","You can balance data-driven strategy (analytics, reporting) with creative instinct and take calculated risks"],"wontWorkIf":["You're remote-only or need hybrid flexibility; this is strictly on-site in NYC","You view social as a broadcast channel instead of a two-way community conversation","You can't produce or direct video content yourself-this role requires hands-on creation, not just curation"],"interviewProcess":[{"step":"Initial Screening","detail":"Phone screen with recruiter covering background, social expertise, and Kate Spade brand fit"},{"step":"Portfolio Review","detail":"Submit examples of social campaigns you've managed (follower growth, engagement metrics, video content)"},{"step":"Content Challenge","detail":"Create 3-5 sample TikTok/Reel concepts for a fictional Kate Spade campaign; 48-hour turnaround"},{"step":"Manager Interview","detail":"1-on-1 with Senior Director covering strategy, platform expertise, cross-functional collaboration, budget management"},{"step":"Final Round","detail":"Meeting with broader marketing/communications leadership; culture and brand alignment discussion"}]}

[Apply →](https://www.linkedin.com/jobs/view/social-media-content-creator-community-manager-at-kate-spade-new-york-4396158904?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/kate-spade-new-york/social-media-content-creator-community-manager-kate-spade-new-york