---
type: JobPosting
title: Digital Marketing Specialist
company: Invisablend
companyWebsite: "https://www.linkedin.com/company/invisablend?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Austin, TX
salaryMin: 65000
salaryMax: 85000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/digital-marketing-specialist-at-invisablend-4391571861?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/invisablend/digital-marketing-specialist-invisablend"
---

# Digital Marketing Specialist

**Invisablend** · Austin, TX

<!--rich-->{"tags":["B2C","Health & Wellness","On-site","$65K-$85K","Full-time","Austin, TX","Senior"],"challenge":"Invisablend is scaling a health & wellness brand and needs someone to own multi-channel digital marketing from the ground up. You'll build campaigns that drive real engagement and conversions while the company pushes toward international expansion.","objectives3m":["Audit current digital presence (social, email, paid channels) and establish baseline metrics across Google Analytics, social insights, and conversion tracking","Launch 2-3 integrated campaign sequences across email and social targeting core wellness audience segments with 20%+ engagement targets","Build content calendar for 90 days across blog, social, and newsletters aligned to health/wellness themes with consistent posting cadence","Identify 5-10 high-opportunity competitors and document their digital strategies to inform positioning and channel mix"],"objectives6m":["Scale top-performing campaigns from Q1 and achieve 30%+ YoY improvement in email conversion rates and social engagement metrics","Establish SEO foundation: optimize 25+ high-value pages, build backlink strategy, target 10 primary wellness-related keywords","Reduce customer acquisition cost (CAC) by 25% through PPC optimization and audience refinement across Google and social paid channels","Grow social community by 50%+ (followers/engagement) while documenting playbook for content themes and posting strategy that drives results"],"kpis":[{"metric":"Email Conversion Rate","description":"Track % of email recipients who complete desired action (purchase, signup, click-through) to measure campaign effectiveness and list quality."},{"metric":"Customer Acquisition Cost (CAC)","description":"Calculate total marketing spend divided by new customers acquired per channel to identify most efficient growth levers."},{"metric":"Social Engagement Rate","description":"Monitor likes, comments, shares, and clicks as % of followers to assess content resonance and community strength."},{"metric":"Organic Search Traffic","description":"Track sessions from Google organic search and ranking progress on target keywords to measure SEO momentum."},{"metric":"Return on Ad Spend (ROAS)","description":"Compare revenue generated from paid campaigns against ad spend to justify budget allocation across channels."}],"tools":["Google Analytics","Facebook/Instagram Ads Manager","Google Ads (PPC)","Email marketing platform (Klaviyo or Mailchimp assumed)","Social media management (Buffer, Hootsuite, or Meta Business Suite)","SEO tools (Ahrefs or SEMrush)","Content management system (WordPress or custom)"],"team":{"manager":"Not specified - likely VP/Head of Marketing or Founder","current":"Works with graphic designers and content creators; collaboration implied across departments","hiring":"New role to support growth and international expansion"},"compensation":{"salary":"$65K-$85K","variable":"Performance-based bonuses tied to campaign results and conversions","equity":null,"remote":"On-site only in Austin, TX"},"benefits":["Performance-based bonuses","Two weeks paid time off after one year","Partial dental coverage","Partial eye coverage","Potential additional benefits tied to driving international growth and sales"],"company":{"about":"Invisablend is a health, wellness, and fitness brand focused on empowering consumers through innovative products and services. The company is in growth mode with plans to expand internationally and values creativity, collaboration, and impact-driven marketing.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Fast-paced, collaborative, innovation-focused with emphasis on health & wellness mission"},"forYouIf":["You have 4+ years of hands-on digital marketing experience with proven campaigns in health, wellness, fitness, or adjacent sectors","You're comfortable owning the full funnel: paid ads, email, content, and organic-not just one channel","You geek out over analytics and can tie every tactic back to revenue or engagement metrics","You want to join early-stage growth where your work directly impacts expansion and you'll see results fast","You're genuinely passionate about health & wellness, not just going through the motions"],"wontWorkIf":["You need remote flexibility-this is on-site only in Austin","You're primarily a designer, content writer, or specialist in one narrow channel (not a generalist marketer)","You expect 401k matching, stock options, or robust corporate benefits-this is a lean, early-stage operation"],"interviewProcess":[{"step":"Initial conversation","detail":"Likely screening call to discuss your digital marketing background and familiarity with health/wellness brands"},{"step":"Portfolio/case study review","detail":"Share 2-3 campaigns you've run with actual metrics: traffic, conversions, ROAS, engagement data"},{"step":"Stakeholder interview","detail":"Meet with marketing leadership and potentially founder to discuss strategy, goals, and cultural fit"},{"step":"Practical assessment","detail":"Possible brief project or campaign strategy question to assess analytical and creative thinking"}]}

[Apply →](https://www.linkedin.com/jobs/view/digital-marketing-specialist-at-invisablend-4391571861?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/invisablend/digital-marketing-specialist-invisablend