---
type: JobPosting
title: Global Banking & Markets - Private, Integrated Marketing, Vice President - New York
company: Goldman Sachs
companyWebsite: "https://goldmansachs.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 250000
salaryMax: 350000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://hdpc.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/job/167870/?utm_medium=jobshare&mode=job&iis=LinkedIn"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/goldman-sachs/global-banking-markets-private-integrated-marketing-vice-president-new-york-gold"
---

# Global Banking & Markets - Private, Integrated Marketing, Vice President - New York

**Goldman Sachs** · New York, NY

<!--rich-->{"tags":["B2B","On-site","$250K-$350K","VP-level","Banking","Integrated Marketing","NYC"],"challenge":"Goldman Sachs' Global Banking & Markets division needs a strategic marketing leader to drive integrated campaigns across their two market-leading franchises. You'll own end-to-end strategy and execution for awareness, lead generation, and thought leadership in the world's most complex financial deals.","objectives3m":["Map GBM business priorities and develop a 6-month integrated marketing roadmap with clear campaign objectives and success metrics","Establish stakeholder relationships across Investment Banking, FICC, and Equities teams to understand audience segments and positioning gaps","Launch 2-3 priority awareness/demand-gen campaigns leveraging paid media, content, and digital channels","Build the measurement framework and analytics dashboard to track campaign performance against business KPIs"],"objectives6m":["Execute full-funnel campaign portfolio generating measurable pipeline contribution and brand lift across GBM segments","Establish GBM as thought leader through proprietary research, content series, and industry events targeting C-suite and institutional buyers","Develop playbooks for core campaign types (M&A positioning, equities insights, FICC solutions) that scale across regions","Present quarterly business reviews showing marketing contribution to GBM revenue targets and win rates"],"kpis":[{"metric":"Campaign pipeline attribution","description":"Measure marketing-influenced deals and revenue contribution across Investment Banking and trading businesses."},{"metric":"Brand awareness lift","description":"Track unaided and aided awareness among target C-suite and institutional investor segments quarter-over-quarter."},{"metric":"Content engagement","description":"Monitor engagement rates, downloads, and time-on-page for research, insights, and thought leadership content."},{"metric":"Paid media ROI","description":"Measure cost-per-lead and cost-per-qualified-lead across display, digital, and sponsorship campaigns."},{"metric":"Campaign launch velocity","description":"Track time from brief to launch and number of integrated campaigns executed per quarter."}],"tools":["Marketing automation platforms (likely Marketo or Eloqua)","CRM systems (Salesforce)","Paid media platforms (Google, LinkedIn, programmatic)","Analytics and measurement (Google Analytics, attribution modeling)","Content management systems","Design and creative tools","Client relationship tools","Social media management"],"team":{"manager":"Head of Integrated Marketing, Global Banking & Markets","current":"Integrated marketing team supporting GBM with specialists in strategy, content, paid media, digital, and analytics","hiring":"New role reporting to Head of Marketing"},"compensation":{"salary":"$250K-$350K base","variable":"Likely 50-100% bonus tied to business and marketing performance (typical for GS VP-level)","equity":"Possible deferred comp or equity component typical for senior Goldman roles","remote":"On-site, New York, NY"},"benefits":["Comprehensive health, dental, and vision coverage","Competitive 401(k) matching","Flexible spending and HSA options","Paid time off and parental leave","Professional development and training budgets","Access to GS executive benefits and wellness programs"],"company":{"about":"Goldman Sachs is one of the world's leading global investment banking and financial advisory firms serving corporations, financial sponsors, governments, and institutional clients. Global Banking & Markets comprises Investment Banking (M&A, financing) and FICC/Equities (trading) franchises. The firm's marketing function is led by its first Chief Marketing Officer and operates as a strategic growth lever for all divisions.","founded":null,"headcount":null,"funding":null,"customers":"Fortune 500 corporations, pension funds, sovereign wealth funds, financial sponsors, major financial institutions, hedge funds, endowments","culture":"Culture of enduring client partnerships, exceptional execution, and collaborative team-based approach to solving complex financial challenges."},"forYouIf":["You've built integrated B2B marketing programs targeting C-suite and institutional decision-makers (financial services, professional services, or enterprise tech experience translates well)","You can translate complex business value propositions into compelling positioning, messaging, and creative across multiple channels","You've managed cross-functional campaigns from strategy through execution, coordinating internal teams and external agencies","You're comfortable operating in ambiguity, building stakeholder buy-in, and proving marketing impact through data and attribution","You want to work at scale in a prestigious global brand with access to senior leadership and transformational client engagements"],"wontWorkIf":["You prefer creative work over strategy and business impact-this role is 70% strategy/leadership, 30% hands-on creative","You need remote flexibility or work-from-home options-this is on-site in NYC with regular stakeholder engagement required","You lack experience in B2B marketing or understanding of financial services/institutional buyer psychology-the learning curve will be steep"],"interviewProcess":[{"step":"Initial screening","detail":"Phone call with recruiter covering background, experience, and fit for integrated marketing leadership role."},{"step":"Marketing leadership interview","detail":"Conversation with Head of Integrated Marketing covering GBM marketing strategy, past campaign examples, and approach to cross-functional leadership."},{"step":"Business acumen discussion","detail":"Meeting with GBM business leader (likely Investment Banking or Trading head) to assess understanding of division's priorities and ability to partner with business leaders."},{"step":"Case study or presentation","detail":"Presentation on how you'd develop integrated marketing strategy for a GBM audience segment or campaign type."},{"step":"Final round","detail":"Conversation with CMO or senior marketing leadership to discuss vision, team building, and fit with firm culture."}]}

[Apply →](https://hdpc.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/job/167870/?utm_medium=jobshare&mode=job&iis=LinkedIn)

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Canonical: https://www.growthtalent.org/empregos/growth-marketing/goldman-sachs/global-banking-markets-private-integrated-marketing-vice-president-new-york-gold