---
type: JobPosting
title: Director, HCP Marketing, Gyn-Onc
company: Genmab
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Plainsboro, NJ US 08536
salaryMin: 205632
salaryMax: 308448
salaryCurrency: USD
market: USA
postedAt: 2026-05-19
applyUrl: "https://www.ziprecruiter.com/c/Genmab/Job/Director,-HCP-Marketing,-Gyn-Onc/-in-Plainsboro,NJ?jid=a7c6197b93224251"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/genmab/director-hcp-marketing-gyn-onc-genmab"
---

# Director, HCP Marketing, Gyn-Onc

**Genmab** · Plainsboro, NJ US 08536

## Director, HCP Marketing, Gyn-Onc

At Genmab, we are dedicated to building extra[not]ordinary futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals' unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

The **Director, HCP Marketing Gyn-Onc** will design and execute the HCP launch plans including the brand's first launch. This critical role will report directly into the VP, US Sales & Marketing, Gyn-Onc, and be expected to work closely with Gyn-Onc Consumer Marketing & Digital Marketing teams. He/she will own the HCP experience and strategy for Gyn-Onc and be an important contributor to the overall product marketing, extended launch teams, and annual brand planning process.

**Work arrangement:** This role offers flexibility to work away from the office for 20%-40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.

## Responsibilities

- Serve as the brand team expert on current and evolving platforms and opportunities related to HCP, institution, and key accounts in gynecologic oncology
- Lead a team of HCP marketers
- Establish and pull through the brand strategy
- Seamlessly integrate professional promotional strategies into the overall product brand plan
- Manage detailed tactical plans and develop related content to drive brand goals
- Collaborate to provide critical input into HCP/Key Acct Institution profiles, targeting and segmentation
- Partner with Gyn-Onc Consumer Marketing and Digital Marketing to develop and implement cohesive brand campaign, creative, positioning and messaging
- Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
- Track and provide key performance indicator reports
- Represent brand during Medical/Legal/Regulatory review meetings to ensure launch readiness
- Work collaboratively with Genmab sales leadership (and field input teams), and other relevant Genmab functions
- Work productively to lead through external agency partners, key internal stakeholders, and cross functional groups within Genmab
- Drive engagement and partnerships with relevant professional societies and marketing advisory boards
- Manage project timelines, budgets and all key deliverables aligned to effective launch readiness

## Qualifications

- Bachelor's degree from an accredited institution is required. Master's degree is preferred.
- 10+ years of progressive responsibilities within oncology marketing
- Brand launch experience is required. Launch experience within gynecologic oncology is preferred.
- Ability to travel domestically up to 25%
- Deep understanding of HCP marketing, Key account strategy, and GPO marketing concepts within pharma/biotech
- Recent (ADC, IO, targeted therapy, personalized medicine) solid tumor and/or gynecologic oncology launch experience
- Experience working in the highly complex, dynamic environment of an emerging organization
- Ability to work cross-functionally and on multiple projects simultaneously
- Ability to thrive in ambiguity, with an entrepreneurial mind-set and a track record of results
- Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization
- Strong communication and presentation skills
- Startup, emerging pharma, or new team experience desired

## Benefits

- **401(k) Plan:** 100% match on the first 6% of contributions
- **Health Benefits:** Two medical plan options (including HDHP with HSA), dental, and vision insurance
- **Voluntary Plans:** Critical illness, accident, and hospital indemnity insurance
- **Time Off:** Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
- **Support Resources:** Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
- **Additional Perks:** Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses

[Apply →](https://www.ziprecruiter.com/c/Genmab/Job/Director,-HCP-Marketing,-Gyn-Onc/-in-Plainsboro,NJ?jid=a7c6197b93224251)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/genmab/director-hcp-marketing-gyn-onc-genmab