---
type: JobPosting
title: Associate Digital Marketing Director – Web/Email
company: Exelixis
companyWebsite: "https://exelixis.com"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: Alameda, CA
salaryMin: 140000
salaryMax: 170000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://exelixis.wd1.myworkdayjobs.com/Exel/job/Alameda-CA/Associate-Digital-Marketing-Director---Web-Email_JR6790?source=LinkedIn"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/exelixis/associate-digital-marketing-director-web-email-exelixis"
---

# Associate Digital Marketing Director – Web/Email

**Exelixis** · Alameda, CA

<!--rich-->{"tags":["Pharma Marketing","Digital Strategy","Web/Email","Oncology","On-site","$140K-$170K","Director-level"],"challenge":"Exelixis is a commercial-stage oncology company with established products (CABOMETYX) and pipeline launches. You'll own the digital engine for patient and HCP engagement across multiple indications, driving awareness and adoption for cancer treatments where every conversion matters.","objectives3m":["Map current web and email performance across CABOMETYX indications; establish baseline KPIs and testing roadmap","Lead regulatory/legal alignment process for Q1-Q2 campaigns; coach agency partners through RAMP submission workflow","Develop A/B testing plan for 3-5 high-impact email and landing page experiments to improve conversion rates","Build cross-functional stakeholder relationships with GI/GU marketing, sales, market access, and compliance teams"],"objectives6m":["Execute 2+ optimized campaign cycles with 15%+ improvement in web conversion or email engagement metrics","Launch digital assets supporting zanzalinitinib pending FDA approval; manage go-live coordination across channels","Establish marketing data warehouse dashboards tracking NPP data and KPIs; enable self-service reporting for stakeholders","Identify and pilot 2 new digital capabilities (mobile, advanced personalization, etc.) with clear business case and learnings"],"kpis":[{"metric":"Email Open Rate & Click-Through Rate","description":"Track HCP and patient email engagement; benchmark against pharma standards and optimize subject lines via A/B testing."},{"metric":"Web Conversion Rate (Indication-specific)","description":"Measure patient/HCP actions on promotional websites (education sign-ups, resource downloads, indication awareness)."},{"metric":"Cost Per Acquisition / Lead Gen ROI","description":"Monitor paid digital channel efficiency (SEO/SEM/display) for patient and HCP audience acquisition."},{"metric":"Regulatory Approval Cycle Time","description":"Track RAMP submission-to-approval timeline; reduce friction in compliance review for campaign velocity."},{"metric":"A/B Test Lift & Statistical Significance","description":"Document guardrails and winning variants to compound incremental gains across web and email tactics."}],"tools":["Email Marketing Platform (Salesforce/Marketo/similar)","Web Analytics (Google Analytics, Mixpanel, or proprietary DW)","A/B Testing Tools (Optimizely, VWO, or in-house)","CRM/Marketing Automation (Salesforce CSAO)","SEO/SEM/Display Platforms (Google Ads, LinkedIn, etc.)","Regulatory/Approval Workflow Tools (RAMP)","Marketing Data Warehouse & BI (Tableau, Looker, Sisense)","Project Management (Jira, Asana, Monday)"],"team":{"manager":"Director of Digital Marketing","current":"Digital marketing team focused on media channels; promo marketing, legal, regulatory, BI, and technology/CSAO partners","hiring":"Backfill or expansion role (specific context not provided)"},"compensation":{"salary":"$140K-$170K base","variable":null,"equity":null,"remote":"On-site, Alameda, CA"},"benefits":["Comprehensive health and wellness benefits (medical, dental, vision)","401(k) with employer match","Paid time off and professional development budget","On-site parking and commute support","Oncology industry experience and mission-driven culture"],"company":{"about":"Exelixis is a commercial-stage biopharmaceutical company focused on oncology. The company markets CABOMETYX (cabozantinib) across multiple FDA-approved indications and has a robust pipeline including pending approvals.","founded":null,"headcount":null,"funding":null,"customers":"Oncology patients and healthcare professionals across GI and GU indications","culture":null},"forYouIf":["You have 9-11 years of pharma/biotech digital marketing experience with demonstrable web and email wins","You speak fluent regulatory/compliance and can translate legal feedback into creative briefs without friction","You're obsessed with testing and data: you think in A/B experiments, not gut calls","You've managed agency partners and know how to coach them through approval workflows without losing momentum","You thrive in matrix environments balancing promo, legal, regulatory, and sales stakeholders"],"wontWorkIf":["You expect remote flexibility; this is on-site Alameda, no negotiation","You've never worked in pharma/biotech or don't understand regulatory/compliance guardrails for digital","You're a creative-first person uncomfortable with rigorous testing, compliance review, and approval cycles","You lack comfort with data analytics platforms and SQL-level reporting"],"interviewProcess":[{"step":"Recruiter Screen","detail":"Background validation, pharma experience check, remote/location fit confirmation"},{"step":"Director of Digital Marketing Interview","detail":"Deep dive on digital strategy, campaign examples, regulatory experience, team collaboration"},{"step":"Stakeholder Panel (Promo Marketing, Regulatory, BI Lead)","detail":"Cross-functional assessment of communication, compliance mindset, and analytics fluency"},{"step":"Case Study or Portfolio Review","detail":"Walk through 2-3 recent campaigns showing strategy, testing approach, and results"}]}

[Apply →](https://exelixis.wd1.myworkdayjobs.com/Exel/job/Alameda-CA/Associate-Digital-Marketing-Director---Web-Email_JR6790?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/exelixis/associate-digital-marketing-director-web-email-exelixis