---
type: JobPosting
title: Director of Growth
company: Creative People
companyWebsite: "https://www.linkedin.com/company/creativepeopleinc?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: United States
salaryMin: 160000
salaryMax: 190000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/director-of-growth-at-creative-people-4388472185?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/creative-people/director-of-growth-creative-people"
---

# Director of Growth

**Creative People** · United States

<!--rich-->{"tags":["Full-Funnel Growth","DTC + B2B2C","Digital Health","On-Site","$160K-$190K","Director Level"],"challenge":"Lead growth strategy for a premier full-stack marketing agency serving digital health startups. You'll build world-class acquisition funnels across multiple clients while mentoring the next generation of growth marketers.","objectives3m":["Audit and optimize current client acquisition channels (paid social, paid search) to establish baseline performance metrics and quick-win improvements","Develop comprehensive full-funnel marketing strategies for 2-3 key client accounts with clear KPIs and testing roadmaps","Build and onboard internal growth team, establishing clear frameworks for paid social, paid search, and CRO specialties","Implement robust attribution and marketing-mix modeling across client accounts to inform budget allocation decisions"],"objectives6m":["Drive measurable LTV improvements across client portfolio through optimized conversion rate testing and lifecycle marketing campaigns","Scale proven acquisition channels while launching and validating 3+ new channels or creative formats per client","Mentor 2-3 early-career growth marketers to independently manage sub-functions and own client relationships","Document repeatable playbooks and frameworks that position the agency as thought leaders in digital health growth"],"kpis":[{"metric":"Client CAC and LTV","description":"Track cost per acquisition and lifetime value improvements across your client portfolio as the core measure of growth impact."},{"metric":"Campaign ROAS","description":"Monitor return on ad spend across paid channels weekly to identify optimization opportunities and inform budget reallocation."},{"metric":"Conversion Rate by Funnel Stage","description":"Measure improvements in site/app conversion rates through A/B testing and CRO initiatives to compound acquisition efficiency."},{"metric":"Team Velocity and Output","description":"Track number of tests launched, creative variations tested, and campaigns optimized per month by your managed team."},{"metric":"Client Retention and Expansion","description":"Monitor client satisfaction, upsell opportunities, and retention rates as proxies for the quality of your strategic work."}],"tools":["Google Analytics / Firebase","Paid Social platforms (Facebook Ads Manager, TikTok Ads, LinkedIn)","Google Ads / Paid Search","Attribution modeling tools","CRO platforms (Optimizely, VWO, or similar)","Email/SMS marketing platforms","Project management tools (Asana, Monday, Linear)"],"team":{"manager":"Likely CEO or Chief Strategy Officer (early-stage agency structure)","current":"Growth marketing specialists managing paid social, paid search, CRO, and lifecycle marketing sub-functions","hiring":"Backfill + potential expansion to grow team capability"},"compensation":{"salary":"$160K-$190K base","variable":null,"equity":null,"remote":"On-site (location within United States not specified-clarify with recruiter)"},"benefits":["Work directly with founders and early-stage leadership across multiple digital health companies","Hands-on impact on both strategic direction and execution-level growth campaigns","Leadership opportunity to mentor and develop early-career growth talent","Exposure to best practices across DTC and B2B2C models in high-growth health tech"],"company":{"about":"Premier full-stack growth marketing agency specialized in digital health startups. You'll partner with founders to build world-class acquisition funnels and scale proven marketing channels while developing repeatable frameworks.","founded":null,"headcount":null,"funding":null,"customers":"Leading digital health startups (Seed through Series A+)","culture":"Collaborative, execution-focused, data-driven with appetite for calculated risk-taking. High 'say/do ratio' culture that values both strategic thinking and hands-on execution."},"forYouIf":["You've built and scaled DTC acquisition funnels and genuinely enjoy optimizing paid channels at the unit economics level","You've worked with early-stage founders (Seed/Series A) and thrive in scrappy, multi-hat environments","You're as comfortable analyzing cohort data and attribution models as you are managing creative execution and A/B tests","You want to mentor junior growth talent and establish frameworks/playbooks that outlast any single client or campaign","You're interested in digital health/wellness and see it as a space worth your career energy"],"wontWorkIf":["You're looking for deep specialization in one channel-this role demands full-funnel ownership and channel agility","You haven't directly managed paid social or paid search campaigns at scale (6+ years minimum, not aspirational)","You need remote flexibility-this is on-site only, requiring daily in-person collaboration","You're risk-averse or uncomfortable taking calculated bets on new channels and creative approaches"],"interviewProcess":[{"step":"Initial screening","detail":"Confirm background in DTC, growth role scope, and familiarity with digital health or health tech space."},{"step":"Portfolio and case study review","detail":"Walk through 2-3 campaigns you've led: channel strategy, creative approach, testing methodology, and results achieved."},{"step":"Analytical exercise","detail":"Likely presented with client performance data; develop hypothesis, identify optimization opportunities, and recommend testing roadmap."},{"step":"Leadership conversation","detail":"Discuss mentorship philosophy, team scaling experience, and approach to balancing strategic and hands-on work."}]}

[Apply →](https://www.linkedin.com/jobs/view/director-of-growth-at-creative-people-4388472185?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/creative-people/director-of-growth-creative-people