---
type: JobPosting
title: Director, Integrated Content & Growth
company: Cobot
companyWebsite: "https://cobot.me"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Santa Clara, CA
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://jobs.ashbyhq.com/cobot/19365618-9641-47e6-84dd-5a01a8ca5195/application?utm_source=OPj4Jl0LP7"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/cobot/director-integrated-content-growth-cobot"
---

# Director, Integrated Content & Growth

**Cobot** · Santa Clara, CA

<!--rich-->{"tags":["Director-level","Content & Growth","B2B SaaS","Physical AI","On-site (Santa Clara)","$180K-$220K","Full-time"],"challenge":"Cobot is building the future of human-robot interaction and needs a strategic communications leader to architect their brand narrative across all touchpoints. You'll translate complex Physical AI capabilities into compelling stories for enterprise customers, investors, and top engineering talent-operating at the intersection of product, sales, and executive leadership.","objectives3m":["Define and document Cobot's brand voice, visual identity, and core messaging framework that differentiates them in Physical AI-test with 3-5 key audience segments","Audit all current external communications (web, social, PR, sales materials) and identify narrative gaps; create a 90-day content roadmap with 15+ assets","Launch integrated paid growth campaign across LinkedIn + Google targeting enterprise decision-makers; establish baseline CAC and pipeline attribution","Build and brief internal stakeholders (Sales, Product, Exec) on new messaging; deliver first round of sales enablement materials and executive talking points"],"objectives6m":["Scale content engine to 40+ pieces monthly across formats (thought leadership, technical blogs, customer stories, announcements); repurpose across 5+ channels","Achieve 25%+ MoM growth in qualified pipeline sourced from paid + organic channels; improve conversion rates through personalization and AI-powered nurture workflows","Establish Cobot leadership as authoritative voice in Physical AI through 8+ media placements, 3+ keynotes, and executive visibility in tier-1 publications","Deploy closed-loop attribution system linking marketing touchpoints to pipeline and revenue; integrate lead scoring automation with Sales workflows"],"kpis":[{"metric":"Pipeline Influenced by Marketing","description":"Total ARR influenced by marketing-attributed touchpoints across paid, organic, and earned channels (target: 35-40% of total pipeline)"},{"metric":"Content Engagement Rate","description":"Avg engagement (clicks, shares, comments) across owned content properties as % of monthly impressions (target: 3-5%)"},{"metric":"Cost Per Qualified Lead (Paid)","description":"Total paid media spend divided by SQLs generated; benchmark against industry (B2B tech: $50-$200)"},{"metric":"Executive Visibility Score","description":"Monthly count of executive media appearances, speaking engagements, and tier-1 brand mentions"},{"metric":"Sales Enablement Adoption","description":"% of sales team actively using marketing-created materials + customer stories in deals (target: 80%+)"},{"metric":"Conversion Rate by Funnel Stage","description":"Track awareness → consideration → opportunity for both inbound and ABM campaigns"}],"tools":["LinkedIn","Google Ads","HubSpot or Marketo","AI lead scoring platforms","Content management system (Contentful, Webflow, or similar)","ABM platforms (6sense, Terminus, or similar)","PR/media monitoring tools","Analytics/attribution stack (Mixpanel, Amplitude, or similar)"],"team":{"manager":"Reports directly to leadership (likely CMO or Chief Strategy Officer)","current":"Unknown current team composition; likely need to build/lead content, product marketing, and growth teams","hiring":"New leadership role-will likely involve hiring content writers, product marketers, demand gen specialists"},"compensation":{"salary":"$180K-$220K base","variable":"Likely 15-25% bonus tied to pipeline and revenue targets","equity":"Equity package typical for director-level startup role","remote":"On-site primary (Santa Clara HQ or Seattle office); US-based remote work available"},"benefits":["Equity stake in Physical AI category leader","Direct access to C-suite and board-level strategy","Budget to build and scale team","Exposure to cutting-edge robotics and AI technology","Collaborative engineering-focused culture"],"company":{"about":"Cobot (Collaborative Robotics) is building the future of human-robot interaction, creating robots that work as trusted extensions of human environments. They operate in the Physical AI space, positioning robots as adaptive systems rather than rigid automation. The company is backed by innovators redefining how robots and humans interact.","founded":null,"headcount":null,"funding":null,"customers":"Enterprise customers, strategic partners, government stakeholders, investors","culture":"Team of innovators and builders; engineering-first; focused on real-world human-robot interaction"},"forYouIf":["You've led integrated marketing (product marketing + demand gen + content) at a B2B tech company and shipped campaigns that moved pipeline","You're a storyteller who can translate complex technical capabilities into crisp value prop for multiple audiences (execs, engineers, enterprise buyers, media)","You're comfortable with data-you own attribution, forecasting, and ROI on every marketing dollar and can discuss pipeline contribution in specifics","You want to shape company narrative from the ground up and report directly to leadership, not get buried in execution"],"wontWorkIf":["You're a creative agency person used to award-winning campaigns but not pipeline accountability or hands-on execution at startups","You need full remote flexibility-this is on-site primary (Santa Clara or Seattle)","You've never built or managed a team; this role requires hiring and scaling multiple functions"],"interviewProcess":[{"step":"Phone screen","detail":"Hiring manager discusses your integrated marketing background, attribution experience, and understanding of Physical AI/robotics"},{"step":"Portfolio presentation","detail":"Walk through 2-3 campaigns you've led: pipeline sourced, creative strategy, channel mix, and results"},{"step":"Narrative exercise","detail":"Draft Cobot positioning statement and messaging for 2-3 audiences (enterprise buyer, engineer, investor) in 2-3 hours"},{"step":"Leadership interviews","detail":"Conversations with CEO/Chief Strategy Officer and head of Sales on strategy, execution, and cross-functional collaboration"}]}

[Apply →](https://jobs.ashbyhq.com/cobot/19365618-9641-47e6-84dd-5a01a8ca5195/application?utm_source=OPj4Jl0LP7)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/cobot/director-integrated-content-growth-cobot