---
type: JobPosting
title: VP/Experiential Marketing & Private Client Events
company: AllianceBernstein
companyWebsite: "https://alliancebernstein.com"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: Chicago, IL
salaryMin: 200000
salaryMax: 260000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://abglobal.wd1.myworkdayjobs.com/alliancebernsteincareers/job/Chicago-IL/VP--Senior-Marketing-Strategist_R0017838-3?source=LinkedIn"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/alliancebernstein/vp-experiential-marketing-private-client-events-alliancebernstein"
---

# VP/Experiential Marketing & Private Client Events

**AllianceBernstein** · Chicago, IL

<!--rich-->{"tags":["Experiential Marketing","Events Strategy","UHNWClients","VP-Level","$200K-$260K","Chicago","Full-Time"],"challenge":"AllianceBernstein's Private Wealth Management division needs a strategic leader to own experiential marketing across the Midwest-building premium client experiences that drive advisor growth and protect brand positioning. You'll translate wealth advisor goals into measurable marketing impact for a discerning, high-net-worth audience.","objectives3m":["Map regional marketing priorities with Managing Directors and Wealth Advisors across Chicago, Cleveland, and Minneapolis; define 2026 go-to-market plans with clear ROI targets","Audit and optimize current event portfolio and vendor relationships; establish baseline KPIs for all experiential and sponsorship activities","Onboard and mentor your Associate Marketing Strategist; establish cadence for regional-national coordination with PR, digital, and creative teams","Launch one flagship regional event or client experience demonstrating brand alignment and advisor engagement metrics"],"objectives6m":["Execute 6+ high-touch events/sponsorships with documented impact on client acquisition, retention, and advisor productivity","Build scalable event playbook including vendor vetting, budget templates, and measurement frameworks replicable across all three offices","Deliver regional marketing budget analysis showing cost-per-engagement, ROI by event type, and optimization recommendations to leadership","Establish yourself as primary regional marketing strategist-owning advisor feedback loop and translating insights into campaign improvements"],"kpis":[{"metric":"Event ROI & Cost-Per-Engagement","description":"Track spend per event against advisor-generated leads, AUM influenced, and client satisfaction scores to optimize event mix"},{"metric":"Advisor Adoption & Satisfaction","description":"Measure how many advisors leverage regional marketing support and rate effectiveness in their go-to-market execution"},{"metric":"Client/Prospect Acquisition by Channel","description":"Attribute new relationships and AUM growth to experiential marketing, sponsorships, and event activities vs. other channels"},{"metric":"Regional Marketing Budget Efficiency","description":"Monitor spend variance, approval turnaround, and cost management against quarterly targets and national benchmarks"},{"metric":"Brand Sentiment & Positioning","description":"Assess brand perception among UHNWclients and prospects post-event through feedback surveys and qualitative feedback from advisors"}],"tools":["Event management platform (Splash, Hobnob, or similar)","CRM/Advisor collaboration tools","Budget tracking & expense management","Project management (Asana, Monday, or similar)","Email/newsletter platforms","Analytics & reporting dashboards","Vendor/contract management systems","Presentation software (Keynote, PowerPoint)"],"team":{"manager":"Head of Marketing, Bernstein Private Wealth Management","current":"1 Associate Marketing Strategist (direct report); dotted-line partnerships with national PR, social, digital, creative, and operations teams across the country","hiring":"Backfill-role exists, you're stepping into established function"},"compensation":{"salary":"$200K-$260K base","variable":"Likely annual bonus tied to regional objectives and event performance","equity":null,"remote":"On-site Chicago, IL with travel to Cleveland and Minneapolis offices"},"benefits":["Competitive health, dental, and vision coverage","401(k) with employer match","Professional development budget for marketing certifications and industry events","Wellness and fitness programs","Paid time off and flexible work arrangements where possible","Access to AllianceBernstein's wealth management resources"],"company":{"about":"AllianceBernstein is a global investment management and services firm managing significant AUM for institutional and private clients. Bernstein Private Wealth Management serves ultra-high-net-worth individuals and families, positioning itself as a premium advisor in wealth strategy. The Midwest region represents meaningful growth opportunity across three strategic hubs.","founded":null,"headcount":null,"funding":null,"customers":"Ultra-high-net-worth individuals, families, and institutions","culture":"Professional, brand-conscious, client-first mentality with emphasis on advisor partnership and measurable results"},"forYouIf":["You've built and executed experiential marketing programs for premium/luxury audiences-not entry-level corporate events","You think like a business partner, not just a marketer: you know how to connect marketing activities to advisor productivity and AUM growth","You're equally comfortable with strategy and execution: defining KPIs AND managing vendors, contracts, timelines","You thrive in a collaborative environment where you're driving alignment across regional and national stakeholders with competing priorities","You have 10+ years of hands-on experiential/events marketing and want to step into a VP strategic leadership role"],"wontWorkIf":["You're a digital-native marketer looking to escape events-this role is 70% experiential and events, 30% broader regional marketing","You need complete autonomy: this role requires heavy collaboration with advisors, national teams, and managing directors","You're unwilling to travel regularly to Cleveland and Minneapolis for relationship building and event execution"],"interviewProcess":[{"step":"Recruiter Screening Call","detail":"Confirm experiential marketing background, UHNWclient experience, and regional/Midwest interest (15-20 min)"},{"step":"Hiring Manager Interview","detail":"Deep dive on strategic approach to advisor partnerships, event ROI measurement, and cross-functional collaboration (45-60 min)"},{"step":"Case Study/Project Exercise","detail":"Design a regional event strategy or go-to-market plan for a specific advisor/geography with measurable KPIs (take-home or live)"},{"step":"Regional Leadership Panel","detail":"Meet Head of Marketing + 1-2 Managing Directors or Wealth Advisors to discuss priorities, advisor needs, and cultural fit (60 min)"}]}

[Apply →](https://abglobal.wd1.myworkdayjobs.com/alliancebernsteincareers/job/Chicago-IL/VP--Senior-Marketing-Strategist_R0017838-3?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/alliancebernstein/vp-experiential-marketing-private-client-events-alliancebernstein