---
type: JobPosting
title: Director, Growth Content
company: Airwallex
companyWebsite: "https://airwallex.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://jobs.ashbyhq.com/airwallex/0dcc972f-04be-4f44-868f-1c32d80bf7b2/application?utm_source=linkedin"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/airwallex/director-growth-content-airwallex"
---

# Director, Growth Content

**Airwallex** · San Francisco, CA

<!--rich-->{"tags":["B2B SaaS","Content Strategy","Fintech","San Francisco","On-site","$180K-$220K","Director Level"],"challenge":"Airwallex is a $8B fintech unicorn serving 200k+ businesses globally. You'll own end-to-end content strategy across payments, spend management, and embedded finance-building a content engine that drives pipeline and shapes how the world sees unified financial infrastructure.","objectives3m":["Audit existing content landscape across all platforms and products; identify gaps, performance bottlenecks, and opportunity areas for pipeline impact","Define and socialize comprehensive content strategy aligned to product launches and demand generation roadmap; secure stakeholder buy-in from growth, product, and sales","Build or assess current content team structure; identify hiring needs and establish initial 90-day production roadmap for quick wins","Implement 2-3 AI tools into content workflows (ideation, drafting, personalization); measure efficiency gains vs. baseline"],"objectives6m":["Launch 3+ content campaigns (case studies, product guides, webinar series) tied to measurable pipeline contribution; hit content production SLAs","Scale team to full capacity; establish editorial calendar, QA processes, and cross-functional approval workflows that allow team to ship 2x current volume","Achieve measurable engagement and SEO lift: grow organic traffic to content hub by 40%+, increase content engagement rate (shares, clicks, time-on-page)","Develop and track content ROI metrics; tie content output to SQLs, pipeline, and win rates by content type and audience segment"],"kpis":[{"metric":"Content-Influenced Pipeline ($)","description":"Revenue attributed to content touchpoints across buyer journey; measure by campaign, format, and audience segment."},{"metric":"Organic Traffic Growth (%)","description":"Month-over-month increase in visitors to content hub and blog; segment by product line and geography."},{"metric":"Content Engagement Rate (%)","description":"Click-through, time-on-page, shares, and scroll depth; benchmark by content type (blog, video, whitepaper, case study)."},{"metric":"Content Production Velocity","description":"Pieces published per month by format; measure output quality alongside quantity."},{"metric":"Team Utilization & Efficiency","description":"Hours spent per content asset; track AI tool adoption and time saved month-over-month."}],"tools":["AI writing/ideation tools (ChatGPT, Claude, or proprietary)","Content management system (WordPress, Contentful, or similar)","Analytics platforms (Google Analytics, Mixpanel, or Segment)","Video production/editing tools (Adobe Creative Suite or similar)","SEO tools (Ahrefs, SEMrush, or Moz)","Project management (Asana, Monday.com, or Notion)","Marketing automation (HubSpot or Marketo)","Design tools (Figma, Canva)"],"team":{"manager":"VP/Chief Marketing Officer or Head of Growth (not specified in JD)","current":"Content creators, editors, and strategists (exact headcount not provided; implies 3-6 person team)","hiring":"Expansion role; building out content team capacity to support scale"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":"Likely offered; company is $8B private unicorn","remote":"On-site, San Francisco, CA"},"benefits":["Equity stake in $8B fintech unicorn","Global team and 26-office network; exposure to international markets","High-visibility, career-defining scope; direct impact on brand and pipeline","AI-forward culture; tools and resources to innovate content workflows","Collaborative environment with strong product, growth, and sales leadership","Founded in Melbourne; diverse, global talent pool"],"company":{"about":"Airwallex is a unified payments and financial platform for global businesses, serving 200k+ companies including Brex, Rippling, Navan, and SHEIN. Backed by T. Rowe Price, Visa, Mastercard, Sequoia, and others, the company is valued at $8B and operates across 26 offices globally with 2,000+ employees.","founded":null,"headcount":2000,"funding":"$8B valuation; backed by T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, Lone Pine Capital","customers":"200,000+ businesses including Brex, Rippling, Navan, Qantas, SHEIN","culture":"Founder-like energy, builder mentality, first-principles thinking, fast execution with good judgment, AI-native, collaborative, end-to-end ownership"},"forYouIf":["You've scaled content operations at a B2B SaaS or fintech company from 0-to-1 or 1-to-10; you know how to build systems that ship at volume without sacrificing quality","You're fluent in tying content to pipeline and revenue; you live and breathe content ROI metrics and can navigate ambiguity to prove impact","You're comfortable managing and coaching a team; you thrive in collaborative, cross-functional environments (growth, product, sales, design)","You're AI-curious and eager to integrate LLMs and automation into your workflows; you see AI as a multiplier for team productivity, not a threat","You have a strategic bone; you can balance the 3-month sprint with the 3-year vision, and you communicate with clarity and conviction"],"wontWorkIf":["You view content as 'brand storytelling' divorced from business metrics; this role is fundamentally tied to pipeline and revenue contribution","You're a solo operator who struggles to delegate, coach, or build systems; you'll be managing a team and scaling output, not writing every piece yourself","You need remote flexibility or prefer work-from-home; this is on-site in San Francisco with expectation of collaboration and presence"],"interviewProcess":[{"step":"Recruiter screen","detail":"Background, motivation, content and growth marketing experience, familiarity with fintech or B2B SaaS"},{"step":"Hiring manager (Head of Growth or CMO)","detail":"Deep-dive on content strategy, team building, metrics and ROI, AI integration, cross-functional collaboration"},{"step":"Take-home or case study","detail":"Likely a content audit, strategy brief, or sample campaign proposal tied to Airwallex's products and audience"},{"step":"Panel or cross-functional interviews","detail":"Conversations with product marketing, growth, sales, and/or design leads to assess collaboration fit"},{"step":"Executive or final round","detail":"Leadership alignment on vision, culture fit, and career trajectory"}]}

[Apply →](https://jobs.ashbyhq.com/airwallex/0dcc972f-04be-4f44-868f-1c32d80bf7b2/application?utm_source=linkedin)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/airwallex/director-growth-content-airwallex