---
type: JobPosting
title: Director, Product Marketing-B2B (Growth & Adoption)
company: Adobe
companyWebsite: "https://adobe.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 280000
salaryMax: 320000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://careers.adobe.com/us/en/job/ADOBUSR166457EXTERNALENUS/Director-Product-Marketing-B2B-Growth-Adoption?utm_source=linkedin&utm_medium=phenom-feeds&source=LinkedIn"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/adobe/director-product-marketing-b2b-growth-adoption-adobe"
---

# Director, Product Marketing-B2B (Growth & Adoption)

**Adobe** · San Francisco, CA

<!--rich-->{"tags":["B2B SaaS","Director-level","On-site","$280K-$320K","Adoption & Expansion","AI Platform","Enterprise"],"challenge":"Acrobat is transforming into an AI-powered productivity platform, and growth now depends on driving adoption and expansion across enterprise customers-not just acquisition. You'll lead the product marketing strategy that turns new capabilities into sustained usage and revenue at scale.","objectives3m":["Map current adoption bottlenecks across Acrobat's platform and AI workflows; establish baseline MAU, feature usage, and engagement metrics by segment","Define and socialize positioning strategy for AI-powered capabilities across Product, Sales, and Marketing leadership","Develop first go-to-market plan for a priority new capability tied to measurable activation and adoption targets","Audit and improve onboarding experience; identify quick wins to increase feature discovery and early-stage engagement"],"objectives6m":["Launch and measure adoption strategy for at least 2 new AI or platform capabilities; track lift in MAU and feature usage month-over-month","Build and align sales enablement assets across enterprise segments; measure impact on win rates and expansion deals","Establish lifecycle marketing playbooks for activation, feature adoption, and expansion; report on revenue impact in quarterly business reviews","Scale cross-functional alignment cadence with Product, Customer Success, and Sales; document growth opportunities pipeline for next 12 months"],"kpis":[{"metric":"Monthly Active Users (MAU) by segment","description":"Track user activation and sustained engagement across Acrobat's platform and new AI capabilities."},{"metric":"Feature adoption rate and time-to-value","description":"Measure how quickly customers discover and adopt new features, especially AI-powered workflows."},{"metric":"Net Revenue Retention (NRR) and expansion revenue","description":"Connect adoption and feature usage to upsell and expansion outcomes in enterprise customer accounts."},{"metric":"Sales win rate and cycle time by positioning/messaging variant","description":"A/B test go-to-market positioning against win rates and deal velocity in enterprise segments."},{"metric":"Customer engagement and lifecycle progression","description":"Track movement through onboarding, adoption, and expansion stages; identify drop-off points."}],"tools":["Amplitude or Mixpanel (product analytics)","Salesforce (CRM & sales enablement)","Marketo or similar (lifecycle marketing)","Tableau or Looker (business intelligence)","Figma or similar (collaboration/design)","Slack","Google Workspace or Microsoft 365"],"team":{"manager":"VP or Chief Product Marketing Officer (likely B2B Product Marketing leader)","current":"Team of Product Marketing leaders (size not specified; you'll expand/develop this team)","hiring":"New role to scale B2B adoption and expansion strategy"},"compensation":{"salary":"$280K-$320K base","variable":"15-25% bonus (estimated)","equity":"Stock options or RSUs (standard for Adobe)","remote":"On-site (San Francisco, CA)"},"benefits":["Health, dental, vision coverage","401(k) with company match","Unlimited PTO and paid parental leave","Professional development and learning budget","Creative Cloud and Adobe product access","Mental health and wellness programs"],"company":{"about":"Adobe is a global leader in digital media and marketing cloud software. Acrobat is evolving from a document standard into an AI-powered productivity platform for enterprise and B2B segments. The company powers creativity, productivity, and customer experience across industries.","founded":1982,"headcount":20000,"funding":"Public (NASDAQ: ADBE)","customers":"Enterprise and B2B segments across regulated and security-focused industries","culture":"Innovation-driven, customer-obsessed, collaborative across global teams"},"forYouIf":["You've led B2B product marketing or growth teams at SaaS/enterprise software companies and know how to drive adoption beyond first-sale","You're data-driven: you can connect product usage, customer behavior, and revenue outcomes-and you obsess over metrics","You thrive in complex, cross-functional environments and can align Product, Sales, Marketing, and Customer Success around shared growth goals","You have direct experience launching or scaling AI-powered or platform products, or you're hungry to own that narrative at scale"],"wontWorkIf":["You prefer pure demand generation or lead-gen marketing over adoption and lifecycle strategy","You need remote work flexibility or can't commit to regular on-site presence in San Francisco","You haven't managed a team or developed people-this role requires building and developing a Product Marketing team"],"interviewProcess":[{"step":"Recruiter screen","detail":"Alignment on experience, growth leadership, and fit for adoption/expansion focus"},{"step":"Hiring manager (VP/Chief PMM) conversation","detail":"Deep dive into your B2B GTM strategy, team leadership, and approach to adoption and expansion"},{"step":"Case study or take-home","detail":"Likely a positioning or go-to-market strategy exercise for a new product or capability"},{"step":"Cross-functional panel","detail":"Conversations with Product leadership, Sales leadership, and potentially Customer Success to assess collaboration style"},{"step":"Executive conversation","detail":"Final round with senior leadership to discuss vision and alignment on strategic priorities"}]}

[Apply →](https://careers.adobe.com/us/en/job/ADOBUSR166457EXTERNALENUS/Director-Product-Marketing-B2B-Growth-Adoption?utm_source=linkedin&utm_medium=phenom-feeds&source=LinkedIn)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/adobe/director-product-marketing-b2b-growth-adoption-adobe