---
type: JobPosting
title: Senior Director of Digital Marketing
company: ABA Centers of America
companyWebsite: "https://abacenters.com"
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Fort Lauderdale, FL
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://apply.workable.com/j/321AA1AB78"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/aba-centers-of-america/senior-director-of-digital-marketing-aba-centers-of-america"
---

# Senior Director of Digital Marketing

**ABA Centers of America** · Fort Lauderdale, FL

<!--rich-->{"tags":["Healthcare B2B2C","Performance Marketing","Patient Acquisition","On-site FL","$180K-$220K","Leadership","Scaling"],"challenge":"ABA Centers of America is the #5 fastest-growing private company in America, scaling from 1 to 70+ clinics in 3 years without PE backing. You'll own the digital growth engine that fuels patient acquisition across a national healthcare footprint-turning strategy into measurable outcomes in a mission-driven, founder-led org.","objectives3m":["Audit current digital marketing stack, performance channels, and attribution; present gap analysis and 90-day optimization roadmap to CMO","Establish baseline KPIs for patient acquisition cost (PAC), conversion rates, and channel ROI across all digital touchpoints","Align digital strategy with clinical/ops teams; define patient journey mapping and messaging pillars for national + local markets","Onboard and develop leadership team; clarify roles, accountability, and resource allocation"],"objectives6m":["Launch integrated digital demand generation campaign targeting 20%+ lift in qualified patient inquiries YoY","Implement marketing automation and CRM integration to track patient journey from ad click to clinic intake","Scale highest-performing paid channels (SEM, social, programmatic) with data-driven budget allocation","Build AI-enabled content and personalization engine for search/discovery ecosystems; measure engagement and conversion lift"],"kpis":[{"metric":"Patient Acquisition Cost (PAC)","description":"Cost per qualified patient inquiry; benchmark against historical and competitive norms by geography."},{"metric":"Digital Conversion Rate","description":"% of digital visitors converting to qualified leads or clinic inquiries; tracked by channel and campaign."},{"metric":"Return on Ad Spend (ROAS)","description":"Revenue generated per dollar spent on paid digital channels; target channel-specific benchmarks."},{"metric":"Brand Search Volume & Share of Voice","description":"Organic search visibility and brand lift metrics; track branded vs. non-branded keyword performance."},{"metric":"Marketing Qualified Leads (MQL) to Patient","description":"% of digital MQLs converting to active patients; measure handoff quality between marketing and sales/clinical ops."}],"tools":["Google Analytics 4","Salesforce/HubSpot","Paid Search (Google Ads, Bing)","Meta Ads Manager","Marketing Automation Platform","AI/ML for personalization","BI/Data Warehouse","CDP or customer data platform"],"team":{"manager":"Chief Marketing Officer (CMO)","current":"High-performing multi-discipline digital team (size not specified; inherited leadership responsibility)","hiring":"Backfill; existing team in place"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site Monday-Friday, Downtown Fort Lauderdale, FL corporate HQ"},"benefits":["Mission-driven work in healthcare/autism care space","Founder-led, self-funded org with no PE pressure; proven operational discipline","High-growth environment: 70+ clinics, 13+ states, Inc. 5000 #5 recognition","Direct visibility to C-suite and strategic influence on national expansion","Competitive market salary with growth potential as org scales"],"company":{"about":"ABA Centers of America is the nation's fastest-growing provider of autism care, founded in 2020 by a father committed to eliminating gaps in access and long wait lists. The company has scaled from 1 clinic to 70+ operating areas across 13+ states, recognized as the #5 fastest-growing private company in America by Inc. magazine. Self-funded and founder-led, the organization prioritizes operational excellence, clinical outcomes, and ethical leadership.","founded":2020,"headcount":null,"funding":"Self-funded (no PE)","customers":"Families seeking ABA therapy for autism; spanning 70+ clinic locations nationally","culture":"Mission-driven, data-driven, operationally disciplined, founder-led, fast-paced, purpose-focused on transformative care"},"forYouIf":["You've led digital teams at scale (8+ direct reports) in B2B2C or healthcare; you know how to balance brand + performance","You obsess over attribution, CAC, LTV, and funnel metrics; you make decisions with data, not gut feel","You've scaled demand generation across geographies or segments; you understand local + national complexity","You're excited by mission-driven work; healthcare, social impact, or moonshot companies energize you","You thrive in founder-led, operational orgs; bureaucracy bores you; you move fast and own outcomes"],"wontWorkIf":["You need remote flexibility; this is 5 days/week on-site in Fort Lauderdale-no negotiation","You're a brand-only marketer; this role is half strategy, half performance-you must own metrics and ROI","You need a large, established martech stack; you're inheriting legacy systems and building the future-comfort with change is non-negotiable"],"interviewProcess":[{"step":"Initial Screen","detail":"Recruiter or CMO discusses background, digital marketing philosophy, and patient acquisition experience."},{"step":"Strategy Case","detail":"You present a digital growth plan for a hypothetical healthcare/B2C scale-up; focus on channel mix, CAC, and attribution."},{"step":"CMO Deep Dive","detail":"Conversation with Chief Marketing Officer on strategy, team leadership, and alignment with org's growth roadmap."},{"step":"Founder/Leadership Conversation","detail":"Optional but likely: meet founder or CEO to discuss mission fit, operational philosophy, and long-term vision."}]}

[Apply →](https://apply.workable.com/j/321AA1AB78)

---

Canonical: https://www.growthtalent.org/empregos/growth-marketing/aba-centers-of-america/senior-director-of-digital-marketing-aba-centers-of-america