---
type: JobPosting
title: Director, Global Digital Marketing
company: 10x Genomics
companyWebsite: "https://10xgenomics.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Pleasanton, CA
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://boards.greenhouse.io/10xgenomics/jobs/7514175?gh_jid=7514175&source=LinkedIn"
canonical: "https://www.growthtalent.org/empregos/growth-marketing/10x-genomics/director-global-digital-marketing-10x-genomics"
---

# Director, Global Digital Marketing

**10x Genomics** · Pleasanton, CA

<!--rich-->{"tags":["Director Level","B2B SaaS","On-site","$180K-$220K","Life Sciences","Digital Strategy","Demand Gen"],"challenge":"10x Genomics is a leader in life science instrumentation, and they need a Director to own their entire digital marketing engine-from SEO and paid media to email and webinars. You'll drive measurable pipeline and revenue impact while innovating across channels in a highly regulated, competitive market.","objectives3m":["Audit and optimize current digital stack (website, SEM, SEO, email platform); establish baseline KPIs and performance benchmarks across all channels","Launch or refresh paid search and social campaigns with clear attribution and ROAS targets; implement daily monitoring and optimization protocols","Develop and execute integrated email nurture workflows targeting key buyer personas across awareness, consideration, and conversion stages","Build cross-functional governance with Marketing Ops and Analytics; establish monthly performance review cadence with clear dashboards"],"objectives6m":["Increase organic traffic 25%+ through technical SEO improvements, content optimization, and keyword strategy execution","Achieve target cost-per-lead and CAC metrics across paid channels (SEM, LinkedIn, display); optimize budget allocation based on pipeline contribution","Execute 4+ integrated digital campaigns supporting product launches or major demand generation motions; measure pipeline impact and revenue influence","Establish digital marketing as strategic advisor to broader IMC team; present quarterly innovation roadmap with new tools, tactics, and market opportunities"],"kpis":[{"metric":"Digital-influenced Pipeline","description":"Revenue pipeline attributed or influenced by digital channels (organic, paid, email, webinars) as % of total pipeline."},{"metric":"Cost Per Lead (CPL)","description":"Average cost to acquire a marketing-qualified lead across all digital channels; tracked and optimized daily."},{"metric":"Organic Traffic & Rankings","description":"Monthly unique visitors from organic search and top-3 rankings for target keywords in life sciences category."},{"metric":"Email Engagement Rate","description":"Open rate, click-through rate, and conversion rate for nurture and campaign emails; segment performance by audience."},{"metric":"Paid Media ROAS","description":"Return on ad spend across SEM, social, and display; measured by leads generated and pipeline contribution per $ spent."},{"metric":"Website Conversion Rate","description":"Visitor-to-MQL conversion rate on key landing pages and conversion paths; tracked by source and campaign."}],"tools":["Google Ads","LinkedIn Ads","Google Analytics","SEMrush or Ahrefs","Marketo or HubSpot","Email platform (Klaviyo, Salesforce Marketing Cloud)","Webinar platform (Hopin, ON24, or Zoom)","Google Search Console"],"team":{"manager":"Vice President, Integrated Marketing Communications","current":"Likely reports with Digital Marketing Specialists, SEO/SEM Analyst, Email Marketing Manager, and Content team collaboration","hiring":"Backfill or expansion role (not specified); likely supports existing team"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site, Pleasanton, CA"},"benefits":["Comprehensive health, dental, and vision coverage","401(k) with company match","Flexible PTO and paid time off","Professional development and conference budget","Life sciences industry expertise development","Equity participation (likely, for director-level role)"],"company":{"about":"10x Genomics is a leader in life science instrumentation, providing platforms for genomics and spatial biology research. They serve research institutions, biotech companies, and pharma with high-throughput, high-quality solutions. The company operates in a highly regulated, innovation-driven market with complex B2B2C sales cycles.","founded":null,"headcount":null,"funding":null,"customers":"Research institutions, biotech companies, pharmaceutical organizations","culture":null},"forYouIf":["You've managed digital marketing at B2B SaaS or life sciences companies and driven measurable pipeline impact across SEO, SEM, email, and paid channels","You're data-obsessed: you set up dashboards, run daily performance reviews, and make optimization decisions based on metrics-not gut feel","You thrive in cross-functional environments and can influence Creative, Content, Ops, and Sales teams without direct authority","You're comfortable navigating regulated industries (GDPR, privacy, compliance) and building compliant digital programs","You want to own the full digital marketing engine-strategy, execution, optimization-not just one channel or tactic"],"wontWorkIf":["You're a strategy-only leader who doesn't want to roll up your sleeves on campaign execution, daily optimization, and tactical problem-solving","You've primarily worked in B2C or consumer marketing and lack B2B SaaS or life sciences experience (complex sales cycles, longer CTAs, technical buyers)","You're uncomfortable with ambiguity or need perfect clarity before moving; life sciences marketing requires testing, iteration, and rapid adjustment","You prefer full remote work-this role is on-site in Pleasanton, CA and requires collaboration with integrated marketing teams"],"interviewProcess":[{"step":"Initial Screen","detail":"Recruiter call on background, digital marketing experience, and alignment with on-site requirement"},{"step":"Hiring Manager Interview","detail":"VP of IMC discusses strategy, team dynamics, and expectations for digital engine ownership; likely 45-60 min"},{"step":"Digital Marketing Case Study or Presentation","detail":"You may present a past digital campaign (strategy, execution, results, learnings) or analyze a hypothetical 10x Genomics scenario"},{"step":"Cross-Functional Panel","detail":"Conversations with Creative, Content, Marketing Ops, and/or Analytics leads to assess collaboration style and digital acumen"},{"step":"Final Interview","detail":"Senior marketing or business leader (likely CMO or VP level) to discuss vision, innovation roadmap, and strategic fit"}]}

[Apply →](https://boards.greenhouse.io/10xgenomics/jobs/7514175?gh_jid=7514175&source=LinkedIn)

---

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