--- type: JobPosting title: Senior Marketing Strategist & Operations Manager – B2B Demand Generation company: Intuit category: demand-generation seniority: SENIOR contractType: FULL_TIME remote: ONSITE location: Mountain View, CA 94043 salaryMin: 132500 salaryMax: 179000 salaryCurrency: USD market: USA postedAt: 2026-06-10 applyUrl: "https://www.indeed.com/applystart?jk=ffdf054ef23f2853&from=mobvj&mvj=1&asub=mob&mobvjtk=1jqo71l6eivb4800&astse=9ae9995546bcb906&assa=5122¶ms=mobvjtk=1jqo71l6eivb4800&jk=ffdf054ef23f2853" canonical: "https://www.growthtalent.org/empregos/demand-generation/intuit/senior-marketing-strategist-operations-manager-b2b-demand-generation-intuit" --- # Senior Marketing Strategist & Operations Manager – B2B Demand Generation **Intuit** · Mountain View, CA 94043 Overview About the Team The Intuit Services B2B Demand Generation team drives growth across QuickBooks Money and Mailchimp, two of Intuit’s most strategically important product lines for small and mid-market businesses. We build integrated, full-funnel programs that connect marketing and sales through ABM sales plays, cross-functional execution (CFX), and data-driven demand strategies. You’ll join a high-performing team alongside our ABM Sales Play Manager and Demand Generation Manager, collaborating to scale our go-to-market motion across the Intuit Services portfolio. About the Role We’re seeking a Marketing Strategist & Operations Manager who thrives at the intersection of strategy, sales alignment, and campaign execution. This role is built for someone who can lead ABM sales plays end-to-end, orchestrate CFX programs across the Intuit Services portfolio, and translate demand generation data into clear business impact, using AI-powered tools to move faster and think bigger. You will be a connective force between marketing, sales, and product, driving the operational rhythm and strategic insight that powers our next phase of B2B growth. Responsibilities What You’ll Do ABM Sales Plays Own end-to-end ABM sales play execution for QuickBooks Money and Mailchimp, from account targeting and messaging to sales activation and measurement. Partner with the ABM Sales Play Manager to design and launch personalized plays for mid-market and enterprise segments, aligned to key buyer signals and funnel stages. Build playbooks and enablement assets that equip sales teams with the right context and content to engage high-priority accounts. Demand Generation Develop and manage the annual inbound and outbound demand forecast across the Intuit Services portfolio, in partnership with sales, marketing, and finance. Own holistic B2B demand performance reporting, preparing executive-ready insights for Sales share-outs, leadership reviews, and ongoing program optimization. Evaluate and optimize demand generation platforms and tactics, identifying new opportunities across paid, owned, and partner channels. CFX (Cross-Functional Execution) Lead CFX program coordination across QuickBooks Money and Mailchimp, aligning campaign timelines, sales plays, and product marketing moments into one coherent execution calendar. Partner cross-functionally with Sales Ops, RevOps, Product, and Analytics to remove execution friction and improve go-to-market efficiency. Manage the marketing execution calendar, ensuring clear visibility and alignment across all B2B programs within the Intuit Services portfolio. Insights & Analysis (AI-Powered) Leverage AI tools (e.g., Intuit’s internal AI platforms, Claude, ChatGPT, Gemini) to surface actionable demand signals, synthesize performance data, and generate stakeholder insights at speed. Use AI-assisted workflows to translate reporting across Salesforce, Google Analytics, ZoomInfo, and other platforms into clear narratives, without requiring deep SQL expertise. Champion a culture of AI fluency on the team, identifying new tools and workflows that accelerate analysis and strategic decision-making. Qualifications What You’ll Bring 5+ years in B2B marketing, demand generation, or marketing operations, SaaS or fintech experience strongly preferred. Proven track record executing ABM sales plays and coordinating cross-functional marketing programs. Fluency with AI tools to accelerate research, synthesis, and insight generation, comfort prompting and interpreting outputs from tools like Claude, ChatGPT, Gemini, or AI-enabled analytics platforms. Experience with go-to-market platforms including Salesforce, ZoomInfo, Google Analytics, and Marketo or HubSpot; ability to work across data sources without relying heavily on SQL. Strong strategic and consultative thinking, able to connect marketing activities to business outcomes and communicate impact clearly to senior stakeholders. Excellent project management skills with the ability to lead through influence and drive alignment across sales, product, and marketing teams. A genuine passion for B2B marketing innovation, especially at the intersection of AI, ABM, and revenue acceleration. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area California $ 132,500- 179,000 #LI-AS17 [Apply →](https://www.indeed.com/applystart?jk=ffdf054ef23f2853&from=mobvj&mvj=1&asub=mob&mobvjtk=1jqo71l6eivb4800&astse=9ae9995546bcb906&assa=5122¶ms=mobvjtk=1jqo71l6eivb4800&jk=ffdf054ef23f2853) --- Canonical: https://www.growthtalent.org/empregos/demand-generation/intuit/senior-marketing-strategist-operations-manager-b2b-demand-generation-intuit