---
type: JobPosting
title: Senior Manager, Lifecycle Marketing
company: Wpromote
companyWebsite: "https://wpromote.com"
category: crm-lifecycle
seniority: SENIOR
contractType: FULL_TIME
remote: REMOTE
location: Remote, United States
market: USA
postedAt: 2026-06-16
applyUrl: "https://jobs.lever.co/wpromote/081a5475-a765-4058-a653-8bbe188dd86f/apply"
canonical: "https://www.growthtalent.org/empregos/crm-lifecycle/wpromote/senior-manager-lifecycle-marketing-wpromote"
---

# Senior Manager, Lifecycle Marketing

**Wpromote** · Remote, United States

## You Will Be

### Lifecycle Marketing Strategy & Client Communications

- Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
- Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation.
- Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices.
- Leading regular reporting, campaign reviews, and performance discussions with clients.
- Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing.

### CRM & Omnichannel Marketing

- Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels.
- Building scalable segmentation, personalization, and automation strategies.
- Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more.
- Supporting clients in expanding and optimizing their lifecycle marketing and automation programs.
- Ensuring best practices in deliverability, compliance, consent management, and data governance.

### Testing, Optimization & Analytics

- Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence.
- Monitoring campaign performance and identifying optimization opportunities.
- Creating recurring reports and presenting key insights and recommendations to clients.
- Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue.
- Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR.
- Leveraging AI capabilities to streamline processes and develop new strategic ideas.

### Martech & CRM Expertise

- Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we're platform agnostic).
- Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement.

## You Must Have

- 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.
- Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.
- Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
- Excellent verbal and written communication skills with a proactive mindset.
- Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth.
- Experience managing client relationships and presenting campaign performance and recommendations.
- Experience with web analytics (GA4, etc) and setting up UTM tracking.
- Ability to hit the ground running and pick up new skills.

[Apply →](https://jobs.lever.co/wpromote/081a5475-a765-4058-a653-8bbe188dd86f/apply)

---

Canonical: https://www.growthtalent.org/empregos/crm-lifecycle/wpromote/senior-manager-lifecycle-marketing-wpromote