---
type: JobPosting
title: Senior Director Digital Customer Engagement Marketing
company: Newrez
category: crm-lifecycle
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://newrez.wd1.myworkdayjobs.com/NRZ/job/NY---New-York---817-Broadway/Senior-Director-Digital-Customer-Engagement-Marketing_R9629?source=Source_Linkedin_Enterprise"
canonical: "https://www.growthtalent.org/empregos/crm-lifecycle/newrez/senior-director-digital-customer-engagement-marketing-newrez"
---

# Senior Director Digital Customer Engagement Marketing

**Newrez** · New York, NY

<!--rich-->{"tags":["Lifecycle Marketing","FinServ","Omnichannel","CRM Strategy","$180K-$220K","On-site NYC"],"challenge":"Newrez is modernizing the mortgage experience beyond loan origination-you'll architect the end-to-end engagement strategy that drives feature adoption and lifetime value for millions of homeowners during their critical 3-6 month onboarding window.","objectives3m":["Audit current customer journey data and establish baseline engagement metrics across Home Hub, mobile app, and Rezi AI Chat; define north star KPIs","Build cross-functional alignment map with product, data, and customer success; secure stakeholder buy-in on feature marketing roadmap priorities","Launch first test-and-learn campaign targeting 3-month tenured customers with personalized messaging; measure lift vs. control","Establish owned-channel strategy and reporting cadence for owned display, SMS, and mobile push; build executive dashboard"],"objectives6m":["Deliver comprehensive feature marketing roadmap with messaging frameworks, audience segmentation, and integrated campaign calendar for 6-month rollout","Scale winning omnichannel campaigns from month 3 pilot; achieve 25%+ lift in feature adoption and engagement benchmarks","Build and deploy personalization engine leveraging customer lifecycle stage; create segmented journey maps tied to NPS and satisfaction goals","Establish rigorous testing infrastructure and experimentation roadmap; document learnings and optimization playbooks for continuous improvement"],"kpis":[{"metric":"Feature Adoption Rate","description":"Percentage of 3-6 month customers activating Home Hub, mobile app, and AI Chat features vs. baseline and control groups."},{"metric":"Customer Engagement Score","description":"Composite metric tracking message open rates, click-through rates, and feature usage across owned channels."},{"metric":"NPS & CSAT Lift","description":"Measure net promoter score and customer satisfaction improvement attributable to engagement campaigns and personalized journeys."},{"metric":"Owned Channel ROI","description":"Return on marketing spend across owned display, SMS, and mobile push; track cost per engaged customer and lifetime value impact."},{"metric":"Onboarding Completion Rate","description":"Percentage of customers completing key onboarding milestones and feature education during critical 3-6 month window."}],"tools":["Marketing Automation Platform (Salesforce/HubSpot implied)","SMS/Mobile Push (Twilio/Braze implied)","Analytics & Measurement (Mixpanel/Amplitude)","CRM/CDP","A/B Testing Platform","Email/Owned Display","Product Analytics","Data Warehouse/BI Tools"],"team":{"manager":"Chief Marketing Officer or VP Marketing","current":"Cross-functional: product marketing, performance marketing, data analytics, customer success, product teams","hiring":"New role or expansion-backfill unknown"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site, New York, NY (Full-time)"},"benefits":["Invest in your growth: clear learning and development budget","Employee wellbeing programs and health coverage","Competitive 401(k) with employer match","Flexible time off and work-life balance culture","Recognition programs for high performance","Community impact opportunities aligned with mission"],"company":{"about":"Newrez is a residential mortgage company committed to exceeding borrower and partner expectations through superior service and clear communication. They operate with a culture centered on empowering employees, encouraging innovation, and recognizing performance. The company serves millions of homeowners navigating the mortgage lifecycle.","founded":null,"headcount":null,"funding":null,"customers":"Millions of residential mortgage borrowers and business partners","culture":"Heart and hustle; customer-first; employee-centric; innovation-driven"},"forYouIf":["You've owned lifecycle marketing P&L or engagement strategy at scale in fintech or financial services (10+ years proven track record)","You're obsessed with data, testing, and incrementalism-you measure everything and iterate relentlessly based on evidence","You thrive in cross-functional environments and can translate between product, data, and executive stakeholders seamlessly","You've launched and optimized omnichannel campaigns (email, SMS, push, owned display) and understand measurement frameworks deeply","You're energized by the mortgage/real estate space or have passion for making homeownership simpler and more transparent"],"wontWorkIf":["You're seeking remote work or flexibility-this is on-site NYC, full stop","You operate in silos; this role demands constant, genuine cross-functional collaboration with product, data, and ops teams","You prefer strategy over execution; you'll own both the roadmap and the day-to-day optimization and testing cadence"],"interviewProcess":[{"step":"Initial Screening","detail":"Chat with recruiter on lifecycle marketing experience, fintech background, and on-site commitment (15 min)"},{"step":"Hiring Manager Interview","detail":"Deep dive with CMO or VP Marketing on strategy, cross-functional leadership, and vision for customer engagement roadmap (45 min)"},{"step":"Case Study / Strategy Exercise","detail":"Real or hypothetical scenario: design a 90-day omnichannel engagement campaign targeting 3-6 month customers; present framework and KPIs"},{"step":"Cross-Functional Panel","detail":"Meet with product, data analytics, and customer success leads to assess collaboration style and technical marketing acumen (60 min)"},{"step":"Executive Round","detail":"Final conversation with leadership on company vision, culture fit, and your growth ambitions (30 min)"}]}

[Apply →](https://newrez.wd1.myworkdayjobs.com/NRZ/job/NY---New-York---817-Broadway/Senior-Director-Digital-Customer-Engagement-Marketing_R9629?source=Source_Linkedin_Enterprise)

---

Canonical: https://www.growthtalent.org/empregos/crm-lifecycle/newrez/senior-director-digital-customer-engagement-marketing-newrez