---
type: JobPosting
title: Sr. Lifecycle Marketing Specialist
company: Jobgether
companyWebsite: "https://jobgether.com"
category: crm-lifecycle
seniority: SENIOR
contractType: FULL_TIME
remote: REMOTE
location: US
market: USA
postedAt: 2026-06-27
applyUrl: "https://jobs.lever.co/jobgether/31a903c0-7a65-4b25-87b8-0886a468969e/apply"
canonical: "https://www.growthtalent.org/empregos/crm-lifecycle/jobgether/sr-lifecycle-marketing-specialist-jobgether"
---

# Sr. Lifecycle Marketing Specialist

**Jobgether** · US

## Accountabilities:
- Own the end-to-end execution of lifecycle marketing campaigns, including gathering requirements, building briefs, and launching multi-channel campaigns aligned with the content calendar.

- Design and implement complex customer journeys using a modern marketing automation platform (e.g., Iterable or similar), including experiments, conditional logic, and event-driven workflows.

- Build, code, and QA responsive email campaigns using HTML/CSS, ensuring accuracy across clients and leveraging templates, snippets, and personalization logic.

- Partner with analytics, product, and marketing teams to translate business requirements into scalable lifecycle programs and continuously optimize performance.

- Collaborate with legal and compliance stakeholders to ensure all messaging adheres to regulatory and brand standards.

- Work with technical teams to validate API event payloads, JSON structures, and webhook integrations for campaign accuracy.

- Monitor campaign performance, send volumes, and engagement metrics to identify optimization opportunities and report insights.

- Apply lifecycle marketing best practices and experimentation frameworks to improve conversion, retention, and customer engagement.

- Provide subject matter expertise on lifecycle strategy, automation capabilities, and messaging personalization.

Requirements:

- 5+ years of hands-on experience in lifecycle marketing, including direct execution of email and multi-channel campaigns (required).

- Bachelor’s degree in Marketing, Business, or a related field.

- Proven experience building and managing customer journeys in platforms such as Iterable, Braze, SFMC, or Marketo.

- Strong expertise in email development, including HTML/CSS, responsive design, and cross-client QA using tools such as Litmus or Email on Acid.

- Solid understanding of A/B testing methodologies and ability to translate testing strategies into scalable campaign designs.

- Working knowledge of API events, webhooks, and JSON data structures in marketing automation contexts.

- Strong grasp of lifecycle marketing principles, segmentation, and customer journey optimization.

- Ability to work independently in a fast-paced, high-volume environment with minimal supervision.

- Strong analytical mindset with the ability to interpret campaign performance data and act on insights.

- Experience with fintech or regulated industries is a plus.

- Familiarity with event-driven marketing architectures and advanced personalization is an advantage.

Benefits:

- Competitive salary range of $91,000, $144,000 annually, plus bonus eligibility.

- Hybrid work model with 2 days per week in office and flexible remote arrangements.

- Comprehensive medical, dental, and vision insurance coverage.

- 401(k) retirement plan with 5% company match.

- Flexible PTO, paid parental leave, and caregiver support programs.

- Annual wellness allowance and holistic well-being resources.

- Professional development support including Udemy access, certifications, and training programs.

- Additional lifestyle benefits such as childcare assistance, pet insurance, and employee discounts.

- Inclusive and mission-driven culture focused on financial well-being and equal opportunity.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
#LI-CL1

[Apply →](https://jobs.lever.co/jobgether/31a903c0-7a65-4b25-87b8-0886a468969e/apply)

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Canonical: https://www.growthtalent.org/empregos/crm-lifecycle/jobgether/sr-lifecycle-marketing-specialist-jobgether