---
type: JobPosting
title: CRM Manager
company: Hudson
category: crm-lifecycle
seniority: MANAGER
contractType: FULL_TIME
remote: ONSITE
location: Bethesda, MD
salaryMin: 0
salaryMax: 127400
salaryCurrency: USD
market: USA
postedAt: 2026-10-28
applyUrl: "https://www.linkedin.com/jobs/view/crm-manager-at-hudson-4466113432?position=17&pageNum=0&refId=ucgzAtrzOmomQGFT9La%2BhQ%3D%3D&trackingId=YO%2F7sV6hq2Er3omX2bF3yQ%3D%3D"
canonical: "https://www.growthtalent.org/empregos/crm-lifecycle/hudson/crm-manager-hudson"
---

# CRM Manager

**Hudson** · Bethesda, MD

About Us:

HMSHost, a subsidiary of **Avolta**, is a leader in creating dining for travel venues. With **our unmatched portfolio**, we operate over 1,000 locations in nearly 80 airports across North America, including proprietary concepts, local, regional, and national brands, and partnerships with award-winning chefs. For decades, HMSHost has curated food and beverage programs that make a traveler’s journey as exciting as the destination.

Purpose:** **The Customer Relationship Management (CRM) Manager supports loyalty and e-commerce initiatives across North America by developing, executing, and optimizing CRM strategies that drive customer engagement, retention, repeat purchase behavior, and long-term customer value. This role combines strategic thinking, hands-on Salesforce Marketing Cloud execution, analytics, and cross-functional collaboration to deliver relevant customer communications and measurable business results.

** **

Essential Functions:
- Develops and executes CRM strategies focused on member engagement, retention, repeat purchase, cross-selling, and long-term customer value across Club Avolta and e-commerce programs
- Owns the North America CRM campaign calendar and lifecycle marketing roadmap, from strategy and planning through execution, measurement, and optimization
- Builds, deploys, and optimizes CRM campaigns and automated customer journeys using Salesforce Marketing Cloud across email, SMS, mobile app push notifications, and other relevant channels
- Develops audience segmentation, personalization, and test-and-learn strategies to improve relevance, engagement, conversion, and customer value
- Maps and optimizes the end-to-end member lifecycle, including enrollment, onboarding, engagement, retention, and reactivation
- Develops CRM strategies supporting Club Avolta loyalty and partner programs, including member acquisition and enrollment, engagement, points earning and redemption, and cross-selling across concepts to drive additional purchases during the customer’s airport journey
- Partners with Business Analytics to evaluate CRM performance and translate insights into actionable recommendations and continuous optimization
- Collaborates cross-functionally with Loyalty, E-commerce, Digital, Business Development, Analytics, IT, Marketing, Legal, and global teams to deliver CRM and broader customer initiatives
- Proactively identifies and helps resolve data, technology, and process barriers affecting CRM execution
- Serves as the North America CRM subject matter expert, supporting ongoing program enhancements and future CRM initiatives

** **

Reporting Relationship:** **The CRM Manager reports to the Vice President of Digital.

Minimum Qualifications, Knowledge, Skills, and Work Environment:
- Education and Experience: The combination of education and professional experience must exceed 5 years:
- In a leadership role: Requires 2 years of experience leading projects, influencing cross-functional teams, and coordinating CRM, loyalty, or customer engagement initiatives
- In a technical role: Requires 5 years of experience in CRM, lifecycle marketing, retention marketing, loyalty programs, e-commerce, or digital marketing, with demonstrated success developing and executing customer engagement and retention strategies
- A bachelor’s degree in marketing, Business, Communications, Analytics, or a related field may count for 3 of the 5 years of experience requirement
- In the industry: 3-5 years of Food & Beverage, Retail, Travel Retail, Hospitality, E-commerce, or other consumer-focused environments preferred
- Specialized Training:
- Training leads to an in-depth understanding of CRM, lifecycle marketing, customer retention, loyalty programs, and customer engagement strategies
- Advanced knowledge of Salesforce Marketing Cloud, including audience segmentation, campaign execution, journey development, testing, and optimization
- Knowledge of applicable data privacy and marketing communication regulations
- Specialized Skillset/Competencies/Traits:
- Strong business acumen with the ability to connect CRM strategy and customer engagement initiatives to measurable business results
- Demonstrated history of leveraging customer insights and analytics to drive retention, loyalty, and customer lifetime value
- Strong project management, communication, stakeholder management, and cross-functional collaboration skills
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment
- Demonstrated ability to build and maintain collaborative relationships across business, marketing, technology, analytics, and operational teams

** **

Location / Travel
- This position is located at the North America Support Center in Bethesda, Maryland
- This position requires up to 30% travel.

[Apply →](https://www.linkedin.com/jobs/view/crm-manager-at-hudson-4466113432?position=17&pageNum=0&refId=ucgzAtrzOmomQGFT9La%2BhQ%3D%3D&trackingId=YO%2F7sV6hq2Er3omX2bF3yQ%3D%3D)

---

Canonical: https://www.growthtalent.org/empregos/crm-lifecycle/hudson/crm-manager-hudson