---
type: JobPosting
title: Brand Marketing Lead, Wholesale Premium
company: Ralph Lauren
companyWebsite: "https://ralphlauren.com"
category: brand-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 140000
salaryMax: 180000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://careers.ralphlauren.com/CareersCorporate/JobDetail?jobId=64698&source=LinkedIn"
canonical: "https://www.growthtalent.org/empregos/brand-marketing/ralph-lauren/brand-marketing-lead-wholesale-premium-ralph-lauren"
---

# Brand Marketing Lead, Wholesale Premium

**Ralph Lauren** · New York, NY

<!--rich-->{"tags":["Brand Marketing","Wholesale","B2B2C","On-site NYC","$140K-$180K","Premium Retail"],"challenge":"Ralph Lauren is hunting for a strategic brand marketing leader to orchestrate wholesale growth across their premium retail partnerships in North America. You'll own the full funnel-from strategy to execution-across five product families, balancing short-term sell-through with long-term brand elevation.","objectives3m":["Map partner-level wholesale marketing strategy for 2-3 key premium accounts and deliver initial seasonal activation plans","Audit current marketing programs across Women's, Men's, Kids, Accessories channels and identify quick wins for incremental revenue","Build cross-functional alignment meetings with Sales, Merchandising, and Wholesale Digital to clarify marketing priorities and KPIs","Develop brand standard guidelines and partner-ready creative briefs for Q2 seasonal campaigns"],"objectives6m":["Execute 3-4 integrated 360° wholesale campaigns (digital, in-store, media, activation) with measurable sell-through lift","Unlock $2M+ incremental revenue through account-level growth opportunities and category optimization","Establish recurring partner business reviews with documented sell-through, brand lift, and ROI metrics","Design and operationalize an annual wholesale marketing calendar aligned to key brand moments and seasonal priorities"],"kpis":[{"metric":"Partner Sell-Through Lift","description":"Track month-over-month percentage increase in sell-through for assigned premium retail accounts against marketing investments."},{"metric":"Campaign ROI","description":"Measure revenue generated per marketing dollar spent on integrated wholesale activations across channels."},{"metric":"Brand Positioning Score","description":"Monitor brand perception and elevation metrics within premium retail partners via partner feedback and brand health tracking."},{"metric":"Program Execution Rate","description":"Track on-time, on-brand delivery of seasonal marketing activations and creative assets to wholesale partners."}],"tools":["Salesforce CRM","Marketing automation platforms","Google Analytics / Adobe Analytics","Project management (Asana, Monday.com, or similar)","Creative/design tools (Adobe Creative Suite)","Wholesale partner portals","Retail media networks"],"team":{"manager":"Head of Wholesale Marketing, North America","current":"Cross-functional stakeholders: Sales, Planning, Merchandising, Wholesale Digital, premium retail account teams","hiring":"New role or backfill for wholesale marketing expansion"},"compensation":{"salary":"$140K-$180K base","variable":"Likely 15-25% bonus tied to wholesale growth and brand metrics","equity":null,"remote":"On-site, New York, NY"},"benefits":["Premium health, dental, vision coverage","401(k) matching","Employee discount on Ralph Lauren product lines","Professional development and training budget","Inclusive workplace with employee resource groups"],"company":{"about":"Ralph Lauren Corporation (NYSE:RL) is a $6B+ global luxury lifestyle brand spanning apparel, accessories, home, fragrances, and hospitality. For 50+ years, they've built one of the world's most recognized families of premium consumer brands with presence across wholesale, retail, and digital channels.","founded":null,"headcount":null,"funding":null,"customers":"Premium retail partners (department stores, specialty retailers, multi-brand wholesalers) across North America","culture":"Inclusive, community-focused culture emphasizing belonging, diverse perspectives, and fairness across employee groups"},"forYouIf":["You've managed B2B2C marketing strategy for premium brands and understand wholesale partner dynamics","You're comfortable balancing commercial KPIs with brand elevation-not just chasing short-term volume","You thrive in complex cross-functional environments and can translate enterprise strategy into executable partner-level plans","You've built and executed integrated 360° campaigns with measurable ROI across digital, retail, and media channels"],"wontWorkIf":["You need significant remote flexibility-this is on-site NYC, full stop","You work best with a single brand or product line; this role requires managing five distinct business families","You're uncomfortable with wholesale complexity and retail partner management; this isn't direct-to-consumer"],"interviewProcess":[{"step":"Phone Screen","detail":"Behavioral conversation on wholesale/B2B marketing experience, strategic thinking, and cross-functional collaboration"},{"step":"Case Study / Marketing Strategy","detail":"Develop a 30-60 day wholesale marketing plan for a hypothetical premium retail account or product category"},{"step":"Stakeholder Interviews","detail":"Meet with Head of Wholesale Marketing, Sales lead, Merchandising counterpart, and potentially a premium retail partner"},{"step":"Final Executive Interview","detail":"Discussion with senior marketing leadership on vision, strategic priorities, and cultural fit"}]}

[Apply →](https://careers.ralphlauren.com/CareersCorporate/JobDetail?jobId=64698&source=LinkedIn)

---

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