---
type: JobPosting
title: Marketing Director
company: ArboStar
companyWebsite: "https://arbostar.com"
category: head-of-growth
seniority: DIRECTOR
contractType: FULL_TIME
remote: REMOTE
salaryCurrency: USD
market: USA
postedAt: 2026-06-09
applyUrl: "https://jobs.dou.ua/companies/arbostar/vacancies/351201/#apply"
canonical: "https://www.growthtalent.org/emplois/head-of-growth/arbostar/marketing-director-arbostar"
---

# Marketing Director

**ArboStar** · Remote

## Company Overview

ArboStar is a fast-growing B2B SaaS platform providing business management solutions tailored for the tree care and **green industry**. We are scaling across North America and internationally, helping companies streamline operations, manage leads, and grow revenue.

## Role Overview

We are seeking a **Marketing Director** to own marketing strategy, execution, and performance across paid acquisition, PR, partnerships, and analytics.

This role is responsible for **leading an established marketing team** and ensuring marketing efforts directly support business growth through high-quality demand generation, strong MQL to SQL conversion, and measurable ROI.

The Marketing Director operates as the **single point of accountability for marketing outcomes**, working closely with Sales and Product.

## Key Responsibilities

### Marketing Strategy & Ownership

- Own end-to-end marketing strategy, priorities, and execution across all channels.
- Define quarterly and annual marketing plans aligned with company growth goals.
- Own core marketing KPIs, including lead quality, MQL to SQL conversion, pipeline contribution, and ROI.

### Team Leadership & Management

- Lead, mentor, and manage a marketing team of 8 specialists (paid media, content, PR, partnerships, and supporting roles).
- Set clear goals, priorities, and performance expectations for the team.
- Ensure effective execution, accountability, and continuous performance improvement.

### Demand Generation & Paid Media Oversight

- Oversee paid acquisition strategy across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Capterra, and other relevant B2B platforms.
- Guide budget allocation and optimization decisions based on funnel performance and revenue impact.
- Ensure structured testing, CRO initiatives, and data-driven optimization across campaigns.

### PR, Partnerships & Brand Growth

- Own PR and partnership strategy, including industry associations, media outlets, and strategic collaborators.
- Strengthen ArboStar's brand visibility and credibility within the vertical B2B SaaS market.
- Ensure PR and partnership initiatives support demand generation and pipeline goals.

### Cross-Functional Collaboration & Analytics

- Work closely with Sales to align campaigns with lead quality expectations and pipeline needs.
- Collaborate with Product on analytics, attribution, and marketing integrations.
- Oversee marketing reporting, dashboards, and performance reviews.

## Qualifications & Skills

- 5+ years of experience in B2B SaaS marketing, including **team leadership and performance ownership**.
- Proven experience leading multi-channel demand generation and paid acquisition.
- Strong understanding of lead quality, MQL to SQL conversion, and revenue attribution.
- Experience managing marketing teams and cross-functional stakeholders.
- Strong analytical mindset and decision-making based on data and ROI.
- Comfortable owning outcomes, priorities, and trade-offs.
- Proven experience managing and optimizing $20,000+ monthly paid media budgets with a focus on ROI and lead quality.
- English proficiency B2 or higher.

### Nice to Have

- Experience in vertical SaaS, field services, or construction-related industries.
- Familiarity with marketing automation platforms and workflow optimization.

## What We Offer

- Opportunity to work in the green industry, supporting arborists and service companies that contribute to sustainable urban and environmental ecosystems.
- Competitive salary with performance-based incentives.
- Fully remote work aligned with Kyiv time (14:00-22:00).
- Leadership role with ownership over an established marketing team.
- Direct impact on pipeline growth, revenue, and company strategy.
- Close collaboration with executive leadership and cross-functional teams.

[Apply →](https://jobs.dou.ua/companies/arbostar/vacancies/351201/#apply)

---

Canonical: https://www.growthtalent.org/emplois/head-of-growth/arbostar/marketing-director-arbostar