---
type: JobPosting
title: Director of Brand Growth, US
company: Who Gives A Crap
companyWebsite: "https://au.linkedin.com/company/who-gives-a-crap?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Los Angeles, CA
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/director-of-brand-growth-us-at-who-gives-a-crap-4389051491?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/who-gives-a-crap/director-of-brand-growth-us-who-gives-a-crap"
---

# Director of Brand Growth, US

**Who Gives A Crap** · Los Angeles, CA

<!--rich-->{"tags":["B2C","Brand Growth","On-site","$180K-$240K","Purpose-Led","Director-Level"],"challenge":"Who Gives A Crap has donated $18M+ to global water access while scaling across 4 countries. You'll own US brand-led growth strategy-converting attention into measurable demand and revenue while improving CAC efficiency for a 250+ person team.","objectives3m":["Develop and lock in the core US brand-led growth strategy aligned with global objectives","Audit current brand and performance channel performance to identify quick-win CAC optimization opportunities","Launch one integrated brand + performance campaign to establish baseline metrics for Q2 scaling","Build stakeholder alignment with GM US and cross-functional teams on strategic roadmap and success metrics"],"objectives6m":["Execute 3+ integrated campaigns demonstrating measurable lift in awareness, revenue, and CAC efficiency","Establish repeatable playbook for converting brand attention into incremental customer demand","Achieve 15%+ improvement in overall CAC efficiency through optimized channel mix and creative testing","Build high-performing US brand growth team with clear roles, processes, and accountability for growth metrics"],"kpis":[{"metric":"Customer Acquisition Cost (CAC)","description":"Track cost-per-customer by channel and campaign to optimize efficiency against targets."},{"metric":"Brand Awareness Lift","description":"Measure incremental awareness gains from campaigns via brand tracking or survey methodology."},{"metric":"Incremental Revenue Attribution","description":"Quantify revenue directly attributable to brand-led growth initiatives vs. baseline."},{"metric":"Campaign ROAS","description":"Return on ad spend across integrated channels (paid, owned, earned) to guide budget allocation."}],"tools":["GA4 / Analytics","Paid advertising platforms (Meta, Google)","Brand tracking tools","Marketing automation / CRM","Attribution modeling","A/B testing platforms","Tableau / BI dashboards","Project management (Asana, Monday)"],"team":{"manager":"GM US","current":"250+ person global team across Australia, UK, Philippines, China, US","hiring":"New role or potential backfill for US market expansion"},"compensation":{"salary":"$180K-$240K base","variable":null,"equity":null,"remote":"On-site in Los Angeles, CA"},"benefits":["Competitive market-informed salary","Healthcare support","Generous paid leave","Tailored learning & development","Free Who Gives A Crap products","95% team engagement and purpose-driven work culture"],"company":{"about":"Who Gives A Crap is a B Corp-certified eco-friendly household essentials company (toilet paper, tissues, paper towels) that donates 50% of profits to global water access and sanitation. Operating in UK, US, Australia, and expanding to Canada, the company has contributed $18M+ AUD to their mission with ambitions to increase donations 10x over 5-10 years.","founded":null,"headcount":"250+","funding":null,"customers":null,"culture":"Purpose-led, B Corp certified (125.5 score), 95% employee pride score"},"forYouIf":["You've led brand-led growth strategies that directly moved commercial metrics (revenue, CAC, awareness)","You're fluent in integrated marketing-bridging brand strategy with performance channels and data","You thrive on measurable impact and can set ambitious goals then deliver against them with clarity","You're energized by purpose-driven work and want your career to drive real-world impact"],"wontWorkIf":["You need remote flexibility-this is on-site Los Angeles only","You prefer vanity metrics over bottom-line revenue and efficiency impact","You're uncomfortable leading local execution and holding teams accountable to growth targets"],"interviewProcess":[{"step":"Screening call","detail":"Alignment on role, expectations, and growth philosophy"},{"step":"Case study / strategy discussion","detail":"Walk through a past brand-led growth campaign: strategy, execution, results, learnings"},{"step":"Stakeholder interviews","detail":"Meet with GM US and cross-functional partners (marketing, product, performance teams)"},{"step":"Final round","detail":"Leadership alignment and offer discussion"}]}

[Apply →](https://www.linkedin.com/jobs/view/director-of-brand-growth-us-at-who-gives-a-crap-4389051491?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/who-gives-a-crap/director-of-brand-growth-us-who-gives-a-crap